GCIS Budget Vote

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GCIS Budget Vote
8 March 2005
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Introduction
Programmes for 2005-06 will be a continuation of
what was embarked on, sharpened by the
communication experience of the past year.
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Promoting access to information about govts
programme of action with focus on implementation
Popularising the Programme of Action - Feb 2005

• Published
• New programme for 2005 as soon as finalised by
  Cabinet
• Final update of 2004 programme, making govts
  record available to all -

• implementation of most of the programme within
  the broad framework set
• delays receiving attention in the new programme.

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Promoting access to information about govts
programme of action with focus on implementation
Popularising the Programme of Action - Feb 2005

• Multi-media communication campaign using all
  languages in progress
• Widest dissemination possible of programme of
  action for 2005-06

Innovation Publication in what research suggests
is a more popular format, a photo-story
serialised in newspapers which reach poorer
segments of the countrys newspaper readership.
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Promoting partnership and participatory democracy
The themes of participation and partnership are
increasingly finding strong public response,
reflected in increased impact of some of the
major communication campaigns

• Ongoing Ten Year celebrations
• Womens Month
• 16 days of Activism  

Recognition of the importance of this campaign
for the realisation of rights is reflected in
additional funding for it in 2005/06 budget.
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Promoting partnership and participatory democracy
Imbizo as participatory Democracy National
Focus Weeks
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Promoting partnership and participatory democracy

• This interactive style of communication is
  becoming increasingly part of the fabric of our
  democracy, including at provincial and municipal
  level

 The challenge will be to ensure that it retains
its participatory character as a platform for
building partnership for growth and development.
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Promoting partnership and participatory democracy

• Together with the International Marketing
  Council, work is being done to consolidate a
  national communication partnership around the
  communication challenges of hosting the 2010
  World Cup

• The focus will shift towards South Africa when
  formal structures are formed this year and more
  intensely at the end of the 2006 World Cup.

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Promoting partnership and participatory democracy

• Difficulties with regard to the transformation of
  the marketing and advertising industry which
  featured last year, have been overcome
• The sectors belonging to the process are working
  together in the development of an overarching
  scorecard within the framework of the Broad-Based
  Black Economic Empowerments Act and Strategy.

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Broadening access to information about
opportunities
The mass campaign to promote access to economic
opportunities has completed its first phase

• 800 000 copies, in all languages, distributed
  mainly through 90 workshops run as part of the
  project
• Response has been enthusiastic in many
  instances practical action has followed
• Many stakeholders NGOs, churches, local
  authorities, etc. initiated own processes using
  the publication

• Agreement with public broadcaster to serialise
  the publication in 13 parts for broadcast from
  October
• Some financial and development institutions
  private and public discussing how to help
  promote sustainability of this campaign.

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Broadening access to information about
opportunities
Economic Opportunities Campaign workshops
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Broadening access to information about
opportunities
The information people want from government
What people most want to hear about from
government is information about creating jobs and
reducing poverty
GCIS Tracker
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Broadening access to information about
opportunities
Need for Government information
The poor especially feel they do not have enough
information about governments programmes and
activities.
GCIS Tracker
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Broadening access to information about
opportunities
Awareness of government campaigns
Awareness of Second Economy programmes beginning
to show significant increase with more intense
communication
GCIS Tracker
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Broadening access to information about
opportunities
Preferred ways of receiving govt information
Peoples preferences for receiving government
information underline the need for a multimedia
approach
GCIS Tracker
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Broadening access to information about
opportunities
Platforms and products to enhance communication
about socio-economic opportunities
A critical element in assisting those in the
Second Economy is provision of information,
particularly regarding how they can access
economic opportunities. In this regard, the
targeted communication campaign on economic
opportunities occupies a central place. State of
the Nation Address

• Context
• Media usage patterns trends
• Response to start of economic opportunities
  campaign
• Critical role of information in enabling people
  to improve their lives

• Response
• Sustain and build on economic opportunities
  campaign - government wide campaign on accessing
  socio-economic opportunities
• Assess communication implications of changing
  media landscape
• New products including feasibility of popular
  magazine, provided for in 2005 budget.

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Broadening access to information about
opportunities
Fragmentation and lack of awareness in some
implementing structures
Need to complement communication with the public
where much progress has been made with a
major campaign of internal communication to
inform and mobilise all public servants to play
their part
As much emphasis on the content of government
programmes as on the Batho Pele ethic required.
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Broadening access to information about
opportunities
1st Generation
Funding mechanisms for this programme are
currently under discussion between GCIS and other
depts.
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Broadening access to information about
opportunities

• Practical access to services by the public
  depends on
• integrated service delivery
• integrated provision of information

• GCIS responsibility for maintenance of the Batho
  Pele e-Gateway portal is reflected in the
  additional appropriation of funds in this years
  budget
• Funds already being used to establish a unit to
  ensure that the information on the portal is
  comprehensive and up-to-date and in due course
  available in all languages.

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Improving performance of the govt communication
system
Strengthening the system

• Regularisation of situation where communication
  components for Ministry Dept still separate
  (50)

• Appropriate structures personnel to be
  introduced by the one-third not headed by Chief
  Directors

• Planned alignment of strategies resource
  allocation by the few with no dedicated
  communication budget

• Sustain enhance keen involvement of top
  management in communication work

• Enhanced participation by communicators in
  coordinating structures

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Skills and professionalism
Established by GCIS, Unilever, the University of
Witwatersrand Postgraduate School of Public
Development Management
An important medium to long-term intervention to
enhance the standard of government communication
Currently processing the intake for this years
class, having successfully graduated its first
intake in 2004.
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Review Plans for the coming financial year
Improving performance of the govt communication
system
Provincial local government communication
capacity

• Work to assist provinces and local govt in
  building their communication capacity is being
  systematically pursued
• Work with SALGA DPLG in this regard is
  continuing

• Provincial and local workshops are being held
  across the country to ensure a common approach to
  the communication function among municipalities.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Unmediated communication
Unmediated communication

• The shift towards speedy unmediated communication
  needs to be sustained as well as the use of
  advertising in a way that ensures widest reach of
  the information citizens need

• The statistics of advertising expenditure by
  national govt reflect adherence to these
  principles
• There is clear need to improve coherence in govt
  advertising and in some instances
  cost-effectiveness.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Advertising

• The shift of government adspend handled by GCIS
  towards media reaching more people continued
  during 2004
• Radio up from 33 in the first half to 51.79
  in the second
• Print down from 48 in the first half to 29 by
  year end
• Television ad spend ranks third at 7.8
• Outdoor and direct media received 5.4 of
  adspend
• Community radio increased to 13.09 of radio
  adspend during 2004. A new policy now keeps it
  averaging 15-25.

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Improving performance of the govt communication
system
International marketing
GCIS is working with the IMC as it moves into a
new phase of its campaign, to ensure the
requisite support from government.
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Budget
There has been a substantial increase in the GCIS
Budget

• Implementing a learnership programme
• A national directory of Information Officers
  under the Public Access to Information Act and
  e-Gateway
• Additional personnel operational costs of
  communication officers esp. in local offices to
  programmes constrained by resource limitations
• Communication around the 16 days of activism
  campaign
• Popular magazine whose viability and format needs
  further work.

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Human Resource Development
Human resource development involves both GCIS and
others
Short courses

3 of personnel budget
Requirement 1 of personnel budgets for
training of staff
Interns

• 30 interns completed placement with GCIS
• 20 interns are about to complete internship
  during 2005
• A minimum of 10 interns at any time are aimed for

Learnership Programme

• On 1 April 2005 GCIS embarks on the Marketing and
  Communication Learnership - 10 learners per
  intake for the annual programme. This is also a
  contribution to the transformation of the
  Advertising Marketing industry.

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Representivity
Establishment
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Conclusion
Positive factors - Strong growth and employment

• Business confidence at record highs
• Reasonably strong job creation unemployment
  rate moving down.

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Positive factors - Impact of social programmes

• Public mood at 1994 levels and cyclical decline
  much slower
• From May 2004 programme 72 with deadlines have
  been or being fulfilled and 86 without deadlines
  in hand.

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Positive factors - Progress dealing with crime
Aggravated robbery and child abuse show an
increase
Reduction in crime rates in 2003/04

• Murder reduced by 8
• Theft of motor vehicles/cycles reduced by 5.4
• Common robbery reduced by 57.5
• Cash-in-transit heists reduced by 48.7
• Bank robberies reduced by 57,5

Reduction in crime rates in 2003/04
Target to reduce the rate of contact crimes by
7-10 per year
Security agencies have set up Task Teams to
identify, apprehend and convict gang leaders of
organised crime and other perpetrators of serious
crime. Arrest of 168 of Top 200 identified
perpetrators
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Specific challenge in the current unprecedented
environment of positive factors and confidence in
the future How to contribute to translation of
this confluence of encouraging possibilities into
national unity behind shared developmental goals,
encouraging all of society to take part in
building a South Africa that truly belongs to all!
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