Stream

1
SustainableTourism and REcreation as an
opportunity to promote Alternative Mobility
Stream
2

• Objectives of STREAM
• to promote sustainable mobility TO and IN
  recreational/tourist areas
• to use recreation as a circumstance in which you
  can more easily promote green mobility in every
  day life
• Demonstration projects in 7 countries
• Austria, Belgium, Bulgaria, Italy, Lithuania,
  Poland, Portugal
• 3 kinds of target areas

3
Backgrounds

• Leisure trips generate more car traffic then home
  or school related trips
• Mobility management for tourism and recreation is
  less explored
• Car traffic and parking decreases the quality of
  recreation
• If you come to enjoy a natural environment,
• why not use also more "natural" means
• to travel?
• Recreation is a good opportunity to
• raise awareness about sustainable mobility
• If you cycle for leisure, why not try it out in
  everyday life?

4
Objectives

• Demonstrations in 7 countries and different areas
• Developing, testing and promoting a wide variety
  of mobility solutions
• information services - intermodal mobility
  routes (bicycle in combination with boat, public
  transport and parking) - green tourist packages -
  clean vehicles - dedicated bus services
• Exchanging experiences and disseminating results

5
Expected results

• 1. Creation of awareness and commitment among
  decision makers (tourist sector) and the general
  public
• 2. Application and testing of soft (cheap)
  measures for behaviour change in leisure related
  trips
• 3. Testing of new behaviour among target groups
  and reaching tangible energy savings
• 4. Increasing the environmental quality of the
  recreational environment
• 5. Best practices that can be used for
  international dissemination

6
Partners

• Co-ordinator
• Traject Mobility Management, Belgium
• Contact Bart Desmedt, bd_at_traject.be, (32)9 242
  32 80
• Partners
• Westtoer, agency for tourism and recreation
  West-Flanders, Belgium
• Austrian Mobility Research, Austria
• Steiermarkische Landesbahnen, Austria
• adc LUNGAU Antriebstechnik, Austria
• Ferienregion Lungau, Austria
• Union of Bulgarian Black Sea Local Authorities,
  Bulgaria
• Oeko-Institut Suedtirol / Alto Adige, Italy
• Vilnius Gediminas Technical University, Lithuania
• Vilnius Healthy City Bureau, Lithuania
• ASM Centrum Badan i Analiz Rynku sp. Zo.o.,
  Poland
• Agencia Municipal de Energia de Almada, Portugal