Senior Management Group

1
Senior Management Group

• covered
• Size of Markets, Major Players, Product Costs,
• Distribution and Retail Details,
• Future Possibilities

2
Who We Are

• A middle man
• Employees 610 in house, 42 regional sales
• Operations 10M
• Pet food production facilities Munchin,
  Saskatchewan and Orangeville Ontario

3
Size of Market

• 10 of total Canadian pet food and accessories
  market
• Competing nationwide
• In Canada there are 5,104,800 dogs and 7,274,300
  cats.
• 54,1 of Canadians who own an animal, buys a gift
  for his or her pet at Christmas time.
• On the average, each Canadian household with a
  domestic animal spends 569.00 per year on the
  animal.

4
Size of Market
World Market Cat Owners
5
Major Players
6
Product Cost
7
Distribution and Retail
Nation Wide

• Loblaws
• Provigo
• Value Mart
• Independent
• Grocier
• Metro-Richelieu
• Loeb
• Sobeys
• Safeway
• IGA

• Fresh Mart
• AP
• London Drugs
• Canadian Tire
• Zellers
• Walmart
• and
• Discriminating pet stores everywhere

8
The Future

• Expansion into the United States
• Hurricane Katrina Relief