Agency Presentation

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easyFairsMAINTEC

17 19 MARCH 2009 NEC, Bimingham
Victoria Blake, UK Marketing
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EXHIBITOR MARKETING OPPORTUNITES

• Maximise the return on your stand investment
• How you can stand out amongst competitors in the
  easyFairs pre show marketing campaign
• How you will invite potential visitors to visit
  your stand at the event
• How you can know in advance who will be there in
  order to prepare

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3 easy ways to stand out amongst your
competitors using the pre show MARKETING campaign
to your best advantage
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• Tell us whats NEW
• Participate in the easyFairs learnShops seminars
• Hit the press! Feature in major industry
  publications

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• 5 easy ways to invite your prospects to visit
  YOUR STAND at the event
• Tell the world what youre up to!

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Invite your customer and prospects
83 of the most successful companies at a range
of exhibitions (in terms of business generated
and leads collected) took the trouble to mail
their prospects and customers pre-show. (Source
Association of Exhibition Organisers)

• Personalised tickets
• 100 FREE visitor tickets, personalised with your
  company name
• Send them in client Christmas Cards
• Leave them in reception
• Give them to field sales teams
• Post them to key accounts.
• 
  
  

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FREE Secure Direct Mail Service
Ticket mailings are 60 more effective when sent
with a personalised letter on company letterhead

• easyFairs will print and mail up to 1000
  personalised invitations to send to your prospect
  database
• easyFairs uses a 3rd party mailing house -
  meaning your database will be completely secure
• We do all the hard work for you!
• You send the letterhead and database to the 3rd
  party, we do the rest.

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Promote your presence online

• easyFairs will provide web banners, buttons,
  registration links and a logo
• Link any of these to your personal registration
  hotlink, and you will able to see who has
  registered as a result of clicking on your web
  activity.

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All images can be found in your exhibitor
resource zone
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Email your prospects

• The E- Ticket Wizard
• A content rich HTML email with enticing details
  about the event AND a personal welcome from YOU
• Simply enter your personalised introduction and
  database, and the E-Ticket Wizard does the rest.

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N200 - The easyFairs registration system Giving
you access to your visitors

• PRE SHOW TRACKING
• Prepare your pitch
• Brief your team
• Bring along the correct content
• Pre arrange appointments
• DURING YOUR EVENT- THE RED BOX
• Contact important leads immediately with deal
  clinching information
• Contact those who did not visit you on day 1 and
  invite them to day 2
• Visitor information is downloaded immediately
  into a spreadsheet for you, so no administration
  costs for data entering when you get back to the
  office.

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• THANK YOU
• Any questions?