Marketing Your Membership in Performance Track

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Marketing Your Membership in Performance Track
Speakers Dave Gunnarson, Lockheed Martin Sam
George, Madison Chemical Moderator Julie Spyres,
U.S. EPA, Performance Track
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Agenda

• Marketing Message - Dave Gunnarson
• Marketing Tools - Julie Spyres
• Practical Example - Sam George
• Open Forum

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Getting Your Message On Track

• What are you trying to say?

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Getting Focused

• Why did you join the National Environmental
  Performance Track Program?

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Good Corporate Citizenship

• Employees
• Community
• Regulators
• Politicians
• Public Interest Groups

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Green Marketing

• Product Purchasers
• Service Consumers
• General Public

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Recognition

• Identification as a Superior Performer
• Visibility to Employees

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Sharing Information

• Mentoring
• Best Practices
• Tips
• Personal Interaction with Stakeholders

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Summary

• Know your message
• Pick a media or tool that can deliver it best

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Marketing Tools

• Tools to Involve Your Employees
• Tools to Mass Market Your Message
• What EPA Is Doing To Help

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Tools to Involve Your Employees

• Logo flag
• Tips to market to your employees
• celebration
• newsletter
• paycheck stuffers
• PT powerpoint presentation
• employee handbook

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Tools To Mass Market Your Message

• Media tips
• Ad slick
• News release template
• Program background
• Tools can be found at www.epa.gov/performancetrac
  k/members

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What EPA Is Doing To Help

• Regional member events
• Trade journal articles
• Members in the News
• Press releases
• Presentations at conferences
• Member Directory
• Recognition letters

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Marketing Performance TrackatMadison Chemical
Co.
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There is no greater burden than a preceding
reputation.

• - Charlie Brown

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Madison Chemical

• ISO 14001 Registered
• Won Four Governors Awards
• Indiana Partner for P2
• Charter Member of Performance Track

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We Remind Employees Every Day To

• Prevent Pollution
• Work Safely According to Written Procedures
• Protect Environment
• (Regulatory Compliance is the
• Minimal Standard.)

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How?

• Celebrate Awards
• Flags
• Plaques
• Press Clippings
• Routine Meetings
• ISO 14001
• ISO 9001
• Safety
• Company Newsletter
• Pictures

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Good environmental management is an everyday
thing. Like our reputation, it is with us every
day so we must consider it every day.
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Issues for Discussion

• What ideas do you have for further recognition?
• Do you market your PT membership to your
  clients/customers?
• What tools do you need to promote your membership
  in PT?
• Is there someone else at your facility we should
  work with on marketing?