Ethnography - PowerPoint PPT Presentation

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Ethnography

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What things are really on the hearts and minds of them and their peers ... Go through their closets. Go through their music collections. Go to nightclubs with them ... – PowerPoint PPT presentation

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Title: Ethnography


1
Ethnography
  • Learning Users

2
Ethnography Studies
  • Studies that basically go out and try to
    understand the differences between audiences
  • Try to uncover nuances that make them separate
    from other ones.

3
Ethnography Studies
  • How are these done?
  • You go where the users are and interact with them
  • These interactions can be observations,
    interpersonal interactions in the form of
    interactions, etc.
  • What are you looking for?

4
Ethnography Studies
  • What things are really on the hearts and minds of
    them and their peers
  • What things stress them out the most
  • Some things from their photo albums and things
    that which really mean something to them

5
Ethnography Studies
  • Go through their closets
  • Go through their music collections
  • Go to nightclubs with them
  • Talk to them about issues that they feel are
    really important to them

6
Ethnography Studies
  • How do you collect this data?
  • Video
  • Audio recordings
  • Written notes

7
Ethnography Studies
  • What do you do with all this data?
  • Translate it into interface designs and
    evaluation protocols
  • Design interfaces that contain familiar colors,
    faces, language, issues, etc.
  • Use this data for content as well as imagery
  • Use this data in evaluation design, i.e. where to
    conduct the evaluation
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