By Mr. Santichai Euachongprasit

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By Mr. Santichai Euachongprasit The Tourism
Authority of Thailands Deputy Governor for
International Marketing 24 February
2009 Centara Grand Bangkok Convention Center,
Bangkok
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• Our main objective is to update you the latest
  development of Thai tourism.

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THAILAND OUTLOOK TOURISM POLICIES

• Tourism is one of the most important components
  of Thailands economy.
• This helps create more tourism-related jobs,
  disseminate revenue to local people and assist
  thousands of Thai Small and Medium-Sized
  Enterprises (SMEs).

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THAILAND OUTLOOK TOURISM POLICIES

• Thailands strengths
• A long-standing geographical advantage
• A visa-free and visa-on-arrival policy
• Strong airline and aviation linkages
• Reputation for hospitality and friendliness and
  product delivery.

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THAILAND OUTLOOK TOURISM POLICIES

• Over the years, we have faced numerous problems
  but we have always been able to overcome them.
• Thailand is and continues to be a wonderful
  diverse tourism destination.

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A ROAD SHOW TO JAPAN TO BUILD CONFIDENCE

• The Prime Minister, H.E. Mr.Abhisit Vejjajiva,
  and Team Thailand have recently conducted a road
  show to Japan to build confidence to investors
  and tourism-related stakeholders in further
  gaining an insight in what Thailand can offer
  them.
• This event will be followed by road shows to
  China, Korea, the U.A.E, and the U.K.

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PERFORMANCE IN 2008

• PERFORMANCE IN 2008
• In 2008, Thailand still welcomed around 14.24
  million international visitors, a small growth of
  1 percent.
• strong growth in arrivals can be significantly
  noticed from these three regions
• Middle East (8.85)
• ASEAN (13.13)
• Oceania (4.49)
• In 2009, we are conservatively projecting about
  14 million visitor arrivals.

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STRATEGIES AND PROMOTIONAL PLAN
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STRATEGIES PROMOTIONAL PLAN

• Industry-wide measures
• Exempt entry visa fees for all kinds of visa for
  3 months
• Waive landing and airport fees for airlines for
  the period during which Bangkok's two airports
  were closed.
• A visa exemption scheme for transit passengers
  through Suvarnabhumi International Airport who
  must wait long hours to catch a connecting
  flight.

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AMAZING THAILAND AMAZING VALUE

• Amazing Thailand Amazing Value campaign, a
  colourful marketing effort that focuses on
  positioning Thailand as the perfect
  value-for-money destination.

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BEST VALUE FOR MONEY

• Amazing Thailand, Amazing Value
• The Brand Index hailed the Kingdom thus Famous
  for its authentic culture, spectacular beaches
  and noteworthy nightlife, Thailand is also one of
  the most affordable destinations in the world.

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THAILAND -THE LEAST EXPENSIVE DESTINATION

• as cited by the New Post Office Holiday Costs
  Barometer of tourist staples in 15 long-haul
  countries.

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INTERNATIONAL AWARDS

• Bangkok voted by readers of Travel and Leisure
  magazine and the CondeNast Traveler, US to be
  Best International Business City 2008.
• Thailand has won the Best Tourist Country in the
  World in the 2009 Norwegian and Swedish Grand
  Travel Award that was announced recently

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ONGOING TAT CAMPAIGNS

• Thailand Talk to The World
• Bring Back Smile to Thailand

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SPECIAL PACKAGES

• Thailand Super Deal Best deal packages from
  hotels, tour operators, airlines, shopping
  centers, etc have been posted at
  http//www.thailandsuperdeal.com

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SPECIAL PACKAGES

• Other special packages have been launched by
  hotels, tour operators, airlines and related
  sectors to generate more travel to Thailand in
  the 1st quarter of 2009.

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HUB OF CHARTER FLIGHTS

• Scheduled flights are the dominant source of
  traffic
• Strong growth in low-cost airlines and charter
  traffic.

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HUB OF CHARTER FLIGHTS

• XL direct charter airways from Paris and Brussels
  landed in Phuket once a week.

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HUB OF CHARTER FLIGHTS

• Blue Panorama began operating new routes from
  Rome-Phuket-Bangkok and Milan-Bangkok-Phuket
  every Wednesday and Thursday

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SUVARNABHUMI AIRPORT RAIL LINK

• Rail-link from Suvarnabhumi airport to downtown
  Bangkok is expected to be ready by August 2009.
• Express journeys will take 15 minutes and
  Commuter trips 27 minutes.

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MEDICAL TOURISM
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• Bangkok Mediplex

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HONEYMOONERS
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NEW ATTRACTIONS
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DRAGON DESCENDANTS MUSEUM

• Founded to mark the 20th Anniversary of
  Diplomatic Relations between PR China and
  Thailand, the museum is designed to present the
  history of Chinese civilization.

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DRAGON DESCENDANTS MUSEUM

• An attraction of national importance in Suphan
  Buri, only 1 hour from Bangkok by car.

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CHIANG MAI ZOO AQUARIUM

• Newest marine aquarium in Thailand, and largest
  in South East Asia.
• Boasts worlds longest tunnel aquarium. Houses
  about 3,600 aquatic animals of 250 different
  species.

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CHIANG MAI ZOO AQUARIUM

• World's only underwater exhibit that joins both
  freshwater and saltwater environments, linked
  together by a 230 meter walkway.

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SIRINDHORN MUSEUM AND PHU KUM KHAO DINOSAUR
EXCAVATION SITE
Kalasin

• Outstanding exhibits include life-sized skeletons
  of the many significant dinosaur species
  discovered in this area.
• Situated in the scenic foothills of Phu Kum Khao
  Mountain in Kalasin

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SIRINDHORN MUSEUM AND PHU KUM KHAO DINOSAUR
EXCAVATION SITE

• Named after HRH Princess Maha Chakri Sirindhorn.
• The mysterious walkways taking visitors back in
  time to the beginnings of the Earth, as well as
  the evolution of dinosaurs and humans.

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UPCOMING EVENTS
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WORLD EVENTS
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14TH ASEAN SUMMIT 2009

• This historic summit will be held in Hua Hin
  during 27 Feb 1 Mar, 2009.
• Will fast-track integration across economic,
  social, and cultural and especially transport and
  communications.
• Three ASEAN transport agreements signed to
  liberalise freight and other air services. A
  wider Free Trade agreement will also boost trade
  and business contacts.
• http//www.14thaseansummit.org/.

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SONGKRAN FESTIVAL
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CANDLE FESTIVAL
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LOI KRATONG
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SPORT EVENTS
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1ST ASIAN MARTIAL ARTS GAMES

• 25 April 03 May 2009.
• New event involving martial arts that have long
  been part of the sporting tradition

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THE 2009 KINGS CUP ELEPHANT POLO TOURNAMENT

• One of the countrys prime annual special events.
  
• It will take place in March 23-29, in the grounds
  of Anantara Resort Golden Triangle, Chiang Rai.
• The tournament has raised fund for the National
  Elephant Institute

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LPGA THAILAND 2009

• 26 February - 1 March 2009
• Siam Country Club
• Pattaya, Thailand

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FUN EVENTS
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1ST WORLD COMEDY FILM FESTIVAL

• First in Asia
• Feature more than 50 comedy films with an
  international array of films from 20 countries.
• The theme will be Laughters Beyond Frontier
• Hosted by Siam Paragon Cineplex and SF World
  Cinema at Central World

Laughters Beyond Frontier 23-29 April 2009
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TRADE EVENTS
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AMAZING THAILAND GRAND SALE 2009

• 1 June 31 August 2009
• A three-month shopping promotion in the country's
  principal tourist centres.
• A diverse range of products and services, with
  special discounts of up to 70
• Look out for the distinctive 'Amazing Thailand
  Grand Sale' sign and promotional material.

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THAILAND TRAVEL MART PLUS 2009(TTM 2009) and
THAILAND TOURISM FESTIVAL (TTF 2009)

• To be organised during 3-7 June, 2009.
• - 3 June, 2009 at Centara Grand Bangkok
  Convention Centre at Central World.
• - 4-7 June, 2009, at Challenger Hall, IMPACT
  Muang Thong Thani, Bangkok.
• Website www.thailandtravelmartplus.com
  www.thailandtourismfestival.com

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AUSTRALIAN SOCIETY OF TRAVEL WRITERS

• Australia's leading travel writers will meet in
  Thailand on 21-23 August, 2009 for their annual
  general meeting, expected to be the largest
  off-shore event for the association since its
  inception in 1975.
• Thailand last hosted the ASTW in 1999.

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CONCLUSION

• Thank you and have a pleasant and productive
  stay in Thailand. And we are looking forward to
  welcoming you to visit our Amazing Thailand again.

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Thank You Sawasdee Krap