6172009 - PowerPoint PPT Presentation

1 / 29
About This Presentation
Title:

6172009

Description:

Music jukebox and music downloads? Photo albums and image sharing ... Mike 17 uses his PC for music, TV, photos, gaming and talking (incl voice) to friends ... – PowerPoint PPT presentation

Number of Views:66
Avg rating:3.0/5.0
Slides: 30
Provided by: niklasz
Category:
Tags: downloads | music

less

Transcript and Presenter's Notes

Title: 6172009


1
(No Transcript)
2
A Vision For Global TelephonyVON Canada
  • Niklas ZennströmSkype CEO and co-founder

3
Vision
  • As broadband becomes ubiquitous, most voice
    calls will migrate to the Internet using free
    software, on the edges of the Internet, that
    remove barriers to more natural forms of
    communication.
  • That software is Skype.

4
Viral Exponential Growth
Users
155 000 new users per day35 M registered
users, in all countries in the world1.2M
SkypeOut accounts1.5B minutes per month (22
monthly growth)
Months since launch
5
Telecom Transition
6
1. Many Networks Become One
  • Previously we had vertical solutions that offered
    one network per service
  • PSTN, X.25, Frame Relay, IP, Telex...
  • The Internet is becoming the common carrier for
    all services
  • Growth comes as various wireless access
    technologies connect to the Internet
  • -Wi-Fi, 3G (data), WiMax, UWB

7
2. Phones are Becoming Computers
  • Powerful CPUs
  • Connected to the Internet via various radio
    networks (multi-band)
  • Open OS (Linux, Symbian, Windows Mobile, etc)
  • Easy to install applications
  • Affordable

8
3. Telephony is Becoming an App
  • An application that you run on a computer
  • Computers have different form factors
  • Desktops, Laptops, PDAs
  • Mobile phones
  • Embedded
  • Increasingly ubiquitous and everywhere

9
New Game with an App
  • Economics
  • Zero customer acquisition costs
  • Zero marginal costs per call minute
  • ? You cant charge for calls anymore
  • Distribution
  • Network independent worldwide market
  • Innovation
  • Software development product cycles, rather than
    network infrastructure (10 years)

10
Carrier Implications
  • VoIP is driving broadband sales
  • Operating one network is more cost efficient than
    one network per service
  • Examples
  • BT 21st Century Network
  • TeliaSonera
  • HGC

Telecom Revenue
?
Telephony
Internet access
11
Why Now?
12
Why Now User Maturity
  • Who wants to use the Internet and PCs for
    calling?
  • Who could imagine we would use our PCs for
  • Music jukebox and music downloads?
  • Photo albums and image sharing
  • Sara 8 years old doesn't like to talk on the
    phone (its weird) but talking on Skype is cool
  • Mike 17 uses his PC for music, TV, photos, gaming
    and talking (incl voice) to friends

13
Why Skype
  • Outside-of-the-box technology - none of our
    engineers were telecom engineers they just
    solved the problem
  • Simple-to-use as the benchmark was the
    traditional phone and the web browser
  • Think of your mother as user

14
Why Now Infrastructure
  • Over 100 million computers connected to broadband
    Internet last year
  • Massive bandwidth available QoS is moot
  • Powerful computers
  • Wi-fi

15
The Ecosystem
  • Encouraging evangelizers
  • Extensive API which is free to use
  • Accessories which are Skype Enabled are very
    attractive to consumers
  • Existing users recommend Skype to friends (as
    long as we are honest and respect our users)

16
Growth Opportunities
  • Where are Skype, and partners, going

17
Growth has been on PCs so far
  • Growth-to-date has been primarily on
    desktop/laptop Windows
  • There are many more mobile phones than PCs
  • Although we (early adopters) cant live without
    our PCs our mothers dont want to leave them on
  • Skype is breaking out of the PC

18
New Platforms
  • Skype on mobile OS
  • Short list Embedded Linux, Symbian, Windows
    Mobile,
  • Embedded Platforms Embedded Linux
  • We intend to work with hardware companies to
    include Skype on their Internet connected devices

19
API Developer Opportunity
  • Skype API enables developers and hardware
    companies to integrate Skype functionality into
    their products
  • Unleashing innovation and enabling developers

20
New Services
  • SkypeIn 30 per year
  • US, UK, France, Sweden, Norway, Finland, Denmark,
    Poland, Hong Kong
  • Free global roaming
  • VoiceMail
  • Early usage shows that people use it differently
    than PSTN voice mail

21
Regulation and VoIP
22
The Need for Regulation
  • Why do we have regulation at all?
  • To ensure consumers gets decent services where
    there is a market with dominant players
  • Not to stop innovation and to protect incumbents

23
Maybe Regulate the Incumbents
  • VoIP is a nascent technology that need to
  • Interconnect to the PSTN
  • Be delivered over third party Internet access
  • Those networks are mainly provided by incumbents
    or second operator in an oligopoly market.
  • They have incentive to stop others VoIP
  • Dont let them (not good to restrict consumer
    choice)

24
Nomadic Numbers Benefit
  • Users can connect with their computer/phone
    anywhere there is an Internet access and be
    reached via their geographical number
  • Customers save money on roaming
  • Callers can call cheap local calls rather than
    expensive calls to mobile

25
Virtual Numbers Benefit
  • A business in e.g. Luxembourg can have virtual
    VoIP numbers in France, Germany, Hong Kong, USA,
    Sweden, etc
  • this opens up enormous benefits for end users
  • Regulators in many countries are not allowing
    this, which is a disadvantage for those countries

26
Emergency Calling
  • When there is a burglar in my house I dont
    want to call the police, I want to email or IM
    them
  • Take advantage of the new IP technology to
    provide richer emergency services
  • Dont force legacy emergency calling to nascent
    technology

27
Solution
  • Provide open interface to emergency centrals
    which can receive text, voice and video over IP
  • Build up national IP geo mapping databases
    managed by national authorities

28
Summary
  • Voice is becoming a software application
  • New rules with software
  • No benefits of regulating VoIP

29
Thank You! www.skype.com/company/jobs/
Write a Comment
User Comments (0)
About PowerShow.com