TDMB Data

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T-DMB Data Interactive Service

• TTA
• Daejung KIM(kdj_at_tta.or.kr)

Submission DateJuly 1, 2008
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Highlight of Current Activities(1/3)

• The number of DMB receivers reached around 10
  million by the end of March 2008
• It has taken only about two years to hit the 10
  million receiver mark. Surprisingly, this is the
  same as the number of households in Korea
• GRSC(HIS Mobile Multimedia Broadcast and
  Multicast) recognizes that mobile users not only
  anticipate receiving multimedia entertainment but
  also anticipate receiving multimedia news and
  information.

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Highlight of Current Activities(2/3)
T-DMB transmission system
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Highlight of Current Activities(3/3)
Service status of T-DMB
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Data Service of T-DMB
Strategic Direction(1/4)
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Data Service of T-DMB
Strategic Direction(2/4)
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T-DMB Interactive Data Service BIFS(1)
Strategic Direction(3/4)
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T-DMB Interactive Data Service BIFS(2)
Strategic Direction(4/4)

• BIFS application in detail

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Challenge(1/2)

• DMB is being provided to users for free and
  Because DMB service carrier have to create their
  revenue by only advertisement fees, DMB services
  is being operated at a loss until now.
• However, By realizing the importance of mobile
  TV, mobile operators have begun aggressively
  data interactive services to create additional
  revenue using T-DMB
• We believe that this standardization activities
  help to create new convergence services between
  broadcasting and communication below the
  following.

The prospect of enhanced application scenario

• Audio-Visual contents
• Drama, Sports, News, Movie
• Interactive service
• Home shopping, Stock trading, VOD, Internet,
  T-commerce, Game, Remote education
• Data Service
• EPG, TTI (Traffic and Traveler Information),
  Weather information

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Challenge(2/2)
T-DMB Data services Biz Model The prospect of
enhanced application scenario
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Next Step Article

• Summary
• Originally the Multimedia Broadcasting Service to
  Mobile/Potable devices based on DAB MPEG-4
  technology
• Various value-added services could be done with
  T-DMB
• 6 DMB Broadcasters started to work together to
  build Data Broadcasting Portal to provide with
  variety of data services in standard format.
• And, Cooperation between telcos and DMB SPs is
  indispensible to success of T-DMB value-added
  data service.
• Introduction of T-DMB valued added services can
  be the starting point of Convergence services.
• GRSC Resolution should be maintained, especially
  resolve 1)
• to encourage Participating Standards
  Organizations (PSOs) and other standards bodies
  to promote the development of harmonized systems
  and application standards for Mobile Multimedia
  Broadcast and Multicast while recognizing the
  benefits and necessity of continued innovation in
  this emerging service category

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Supplemental Slides
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T-DMB Data services EPG

• EPG (Electronic Program Guide)
• A non-PAD Service
• TV Guide and/or program related information

Jump to the channel or Set alarm
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T-DMB Data services TPEG
TPEG (Transport Protocol Expert Group)
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T-DMB Data services BWS

• BWS(Broadcasting Website Service)
• A non-PAD (Program Associated Data) service
• Broadcasts content of websites
• Connection to mobile network (VOD,AOD, etc.)

High lights
Connection to mobile network
DMB network
Telecom network
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T-DMB Data services Biz Model The prospect of
enhanced application scenario
Broadcaster
AV Service
Handheld Phone
T-DMB ch. (Broadcasting Contents)
AV Service Unidirectional Data Service
In Car
Mobile Network
Notebook
AV Service Bidirectional Data Service
User Requirement
Internet
Information
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TTA Standards related on T-DMB (2007)