cardsorting

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cardsorting

• From jason withrow

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Exploratory Card Sort Process

• 1. Orient the user (What is the site? Task?)
• 2. The user groups related cards into piles
• 3. The user assigns one label to each pile
• 4. Can the piles be subdivided further?
• 5. Label each of the smaller sub-piles
• 6. Sometimes further subdivision is needed
• 7. Record the groupings and labels
• 8. Repeat with another user

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Card Sorting Example Election Website

• Candidates bio Election issues Press releases
• Campaign events Speeches Campaign donations
• Media coverage Campaign timeline Voter
  registration
• Website feedback Newsletter
  Endorsements
• Ask the candidate a question

On-the-road journal
Candidates record and accomplishments
Let a friend know about this website
Candidate comparison
Privacy policy Related links Sitemap
Frequently asked questions
Volunteering Campaign staff and openings
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Create Primary Groups
Candidates bio
Privacy policy
Candidates record and accomplishments
Website feedback
Campaign staff and openings
Ask the candidate a question
Sitemap
Related links
Press releases
Election issues
On-the-road journal
Candidate comparison
Campaign timeline
Frequently asked questions
Volunteering
Media coverage
Endorsements
Speeches
Voter registration
Newsletter
Campaign donations
Campaign events
Let a friend know about this website
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Label Primary Groups
Privacy policy
About the Candidate
Website feedback
Candidates bio
Sitemap
Candidates record and accomplishments
Related links
Campaign staff and openings
Ask the candidate a question
News Events
Press releases
On The Issues
On-the-road journal
Getting Involved
Election issues
Campaign timeline
Candidate comparison
Volunteering
Media coverage
Endorsements
Frequently asked questions
Speeches
Voter registration
Newsletter
Campaign donations
Campaign events
Let a friend know about this website
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Create Secondary Groups
News Events
Campaign timeline
Media coverage
Campaign events
Press releases
Newsletter
On-the-road journal
Speeches
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Label Secondary Groups
News Events
Events
In the Media
Campaign timeline
Media coverage
Campaign events
Press releases
Newsletter
News from the Candidate
On-the-road journal
Speeches
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Analyzing the Data

• Eyeball the data for common groupings and
  number of top level categories
• Use a program for analysis (as well as
  administration of the card sort)
• EZSort/USort
• WebCAT
• Cluster analysis, a statistical technique, is
  useful for identifying groupings

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Breadth and Similarity Matching

• User rates on a scale of 1-10 the similarity of
  every possible pairing of content cards
• Cluster analysis creates the groups by crunching
  the numbers and seeing which items are rated as
  being most similar
• No labels are suggested for each cluster of
  content items, but hopefully a clear label
  emerges from examining the groupings

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Confirmatory Card Sorting

• Conducted after the site architecture has been
  developed
• Asks the question Do users expect to find
  content under the right label?
• If users sort content under the wrong label (or
  cannot place the content at all), that strongly
  suggests scent issues with the current labeling

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Provide Global Navigation Cards
Getting Involved
About the Candidate
Related Links
Sitemap
On The Issues
News Events
Privacy Policy
Website Feedback
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First Pass at Dividing Cards
Getting Involved
About the Candidate
Related Links
Sitemap
Candidates bio
Endorsements
Candidates record and accomplishments
Voter registration
Campaign staff and openings
Campaign donations
Ask the candidate a question
Let a friend know about this website
On The Issues
News Events
Privacy Policy
Website Feedback
Election issues
Press releases
On-the-road journal
Candidate comparison
Campaign timeline
Frequently asked questions
Media coverage
Speeches
Newsletter
Campaign events
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Provide Second-Level Labels
News Events
Press releases
On-the-road journal
Campaign timeline
Media coverage
Speeches
Newsletter
Campaign events
News from the Candidate
Events
In the Media
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Further Subdivision Occurs
News Events
Events
In the Media
Campaign timeline
Media coverage
Press releases
Campaign events
Newsletter
News from the Candidate
On-the-road journal
Speeches