Contents

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Contents

• Outline of Gazipasa Antalya
• Number of Tourists Visiting Antalya
• Gazipasa Tourism Promotion Plan
• Tourism Promotion Measures
• Major Tourism Project in Gazipasa

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Location of Gazipasa
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Location of Gazipasa
GAZIPASA
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ANTALYA
GAZIPASA
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The Shape of Antalya Province and Gazipasa

• Location South-east part of the Antalya
  Province
• Area 600 km2 Gazipasa,
• 20.815 km2 Antalya Province
• 814.578 km2 (National land area)
• Coastal length of Antalya 500km
• Population 44.500 Gazipasa,
• 1.132.211 Antalya Province
• National population 70.586.256
• Annual average temperature 18.7?C
• (national average 13.0?C)

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The Shape of Antalya Province and Gazipasa

• Topography The north of the province contains
  the Toros Mountains, while the south faces onto
  Mediterranean Sea
• Gazipasa has varied topographical features
  including mountains, sea, rivers, valleys, plains
  and basins, etc.
• Climate Winters are mild and rainy, summers
  are hot and dry.
• Main sector Agriculture, handicrafts, trading,
  forestry, husbandry

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TOROS MOUNTAINS
GAZIPASA
MEDITERRANEAN SEA
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Features of Tourist Spots in Antalya

• The coast of Mediterranean Sea is dotted with
  tourist spots well known throughout Turkey.
• Such as Kas, Kalkan, Çirali, Olimpos, Kemer,
  Antalya city center, Belek, Side
• However, Gazipasa does not have activities or
  resorts.
• By routing a variety of tourism resources
  nurtured
• within the nature and culture Gazipasa
• offers rich and varied attractions.

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Features of Tourist Products in Gazipasa

• Sea turtles and variety of marine life.

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Features of Tourist Products in Gazipasa
Wide variety of agricultural products
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Features of Tourist Products in Gazipasa
Wide variety of agricultural products
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Features of Tourist Products in Gazipasa
There is 1st and 3rd Degree Archeological Sites
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Features of Tourist Products in Gazipasa
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Features of Tourist Products in Gazipasa
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Features of Tourist Products in Gazipasa
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Gazipasa Tourism Promotion Plan

• Purpose of the Plan
• Guidelines for tourism promotion based on public
  and private sector cooperation/collaboration
• Prepared in 2007, having 2023 as the target year
  national targeted visitors 63,000,000
• Existing visitors to Antalya 7,000,000 people
  Targeted visitors to Antalya 15,000,000

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Gazipasa Tourism Promotion Plan

• Basic Targets

Self-expression ? Realization of richness in
self-enlightenment and self-fulfillment
through tourism and experiences ? Nurturing
of new vitality
Strategic deployment of tourism promotion
measures
Growth ?Vitalization of the tourism industry
of industry through expansion of
tourism consumption ?High economic ripple
effects on other industries imparted by a
wide-based tourism sector
Local vitalization ?Vitalization of mountain
areas, etc. through expansion of the exchange
population ?Establishment of local identity
through acceptance of tourists
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Gazipasa Tourism Promotion Plan

• Basic Concepts
• Formation of a wide array of excursion routes
  towards the northern side and strengthening of
  accommodation facilities.
• Basic Viewpoints
• International perspective, wide area cooperation,
  creation of new tourism industries, resident
  participation

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Gazipasa Tourism Promotion Plan

• Deployment of Measures
• (1) Creation of new customer-pulling tourist
  centers plus development and upgrading of tourism
  resources
• ? Expansion of customer-pulling exchange areas
  through events
• ? Creation of multi-polar tourist resorts through
  wide-area collaboration
• ? Development of an international tourist center
  
• (2) Promotion of new directions for the tourism
  industry and development of various industries as
  tourism resources
• ? Positive development of tourism service goods
• ? Steady promotion of conventions
• ? Development of human resources to support
  tourism

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Gazipasa Tourism Promotion Plan

• (3) Deployment of strategic promotion
• Deployment of effective campaigns
• Deployment of promotions according to customer
  attraction targets
• Promotion of international marketing
• Widespread transmission of tourism information
• (4) Formation of new partnerships and
  nurturing of hospitality
• Effective tie-ups with NGOs, etc.
• Strengthening of cooperation between industries
  through bolstering of tourism-related entities
• (5) Gazipasa Tourism Promotion Zoning Map
• Mediterranean Sea and coastline ? Targeting
  Europe and the world
• Toros Mountains area ? Targeting whole visitors
  include domestic
• Tableland area ? Promotion of rural activity
  tourism in neighboring provinces and Antalya
  Province

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• (6) Promotion Setup (Division of Roles)
• Province Overall coordination targeting the
  whole province and areas covering more than one
  municipality
• Promotion and coordination of wide area tourism
  promotion measures crossing over provincial
  boundaries
• Support of tourism promotion schemes conducted
  by municipalities, tourism-related entities and
  residents
• Development of large-scale tourism resources and
  implementation of pioneering model programs
• Municipalities Deployment of concrete tourism
  promotion measures exploiting local
  characteristics
• Cooperation with local tourism-related entities
  and residents and development of local volunteers
• Tourism-related entities Survey and research for
  utilizing and unearthing tourism resources
• Fostering of hospitality and development of
  tourism volunteers
• Collection of tourism information and PR
  activities
• Private sector operators Development and
  refining of tourism resources and development of
  tourist services and products
• Securing of convenience in tourist resorts
• Enhancement of hospitality, services and manners
  towards tourists
• Citizens of Gazipasa Beautification and
  enhancement of hospitality
• Active participation in local development
  activities

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Gazipasa Tourism Promotion Plan

Gazipasa Tourism Center has been declared in
13 September 1989
1st and 3rd Degree Archeological Sites have been
registered in 21 September 1979
2nd and 3rd Degree Natural Sites have been
registered in 22 April 1999
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GAZIPASA AIRPORT
PROPOSED RURAL TOURISM AREAS
ARCHEOLOGICAL SITES
GAZIPASA CITY CENTER
GAZIPASA PORT
PROPOSED RURAL TOURISM AREAS
2nd and 3rd DEGREE NATURAL SITES
ARCHEOLOGICAL SITES
GAZIPASA TOURISM CENTER DATE OF ANNOUNCEMENT 13
September 1989
GAZIPASA TOURISM DEVELOPMENT PLAN DATE OF
APPROVAL 28 June 2007
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Gazipasa Tourism Promotion Plan

• According to the Coast Law there is a 50-meter
  zone as a green area, and after that 50-meter
  zone as a one day tourism activity area for
  public use.

• Development Plan provides tourism zone for the
  hotels and holiday villages.

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GAZIPASA TOURISM DEVELOPMENT PLAN
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Comparative Land Use
EXISTING
PLANNED
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Comparative Land Use
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Gazipasa Airport Project

• Purpose Formation of the Gazipasa Tourism Zone
• 2. Project manager Ministry of Transportation
• (Composed of the travel associations, etc. in
  towns containing tourist facilities)
• Implementation method Through the adjudication by
  the Ministry of Transportation.
• Capacity 500.000 travelers
• Operating Company TAV (which is well-known
  company in Turkey
• Area 2.144 m2

? Routes (North route) Ankara-Istanbul (West
route) Antalya (South route) Cyprus ? Operating
period Whole year ? Operating days 2 days per
week, every Friday and Sunday ? Number of
services 46 journey
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Gazipasa Port Project

• Purpose Formation of the Gazipasa Tourism Zone
• 2. Project manager Ministry of Transportation
• (Composed of the tourism associations, etc. in
  towns containing tourist facilities and ports of
  call on the cruise route)
• Implementation method Through the adjudication by
  the Ministry of Transportation.
• 4. Capacity

? Routes (West route) Alanya Antalya-Kemer (Eas
t route) Anamur Samandag Tel-Aviv (South
route) Cyprus ? Operating period Whole
year ? Operating days 2 days per week, every
Saturday and Sunday ? Number of services 46
ship stops per points (2 ships operating per day)
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Significance of Tourism Promotion Plan





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COLLABORATION
MANAGEMENT ACTIVITIES


DESIRED CONDITION
EXISTING CONDITION

PUBLIC INVOLVEMENT
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International Tourism Promotion Project
Internationalization of Gazipasa
PR and administrative initiative
Acceptance and Cooperation between the Public and
Private Sector
Gazipasa Brand Strategy ? Gazipasa Brand
Campaign PR and advertising activities, etc.
in priority cities in the major targets of Europe
and Mediterranean countries (Media public
information, preparation of PR tools, tourism
exhibits, invitation of agents and mass media,
market survey, etc.)
Gazipasa Hospitality Strategy ? Hospitality
Promotion Program Provision of information on
tourism and facilities through website and issue
of coupon booklets Support for group tours,
etc. Preparation of manuals for acceptance and
excursions by foreigners Acceptance of travel
agents and mass media Subsidization of
acceptance infrastructure development costs

Cooperation
Increase in foreign tourists
Brand development of the international tourist
resort Gazipasa
- Creation of excursion routes through wide area
cooperation -
Development of inbound businesses (Product
planning, promotion)
Promotion of the tourism industry
Synergistic effect
Product development and private sector initiative
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Expected Result of Tourism Promotion Plan

• Making-Development and upgrading of tourism
  resources .
• Linkage between natural /historical heritage and
  tourism in the sustainable manner
• Promotion of international tourism Brand
  development
• Implementation of a major tourism development
  plan
• Other local town development schemes in the
  province
• Deployment of public relations and advertising
  activities
• Attracting and mobilizing people

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• This project based on the
• Tourism Promotion Measures by Hiroshima
  Prefectural Government
• which was held in JICA Sustainable Tourism
  Development Course
• in 2004 in JAPAN

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• e-mail sennursan_at_yahoo.com
• www.kulturturizm.gov.tr

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