How to Sell and Market your Hotel

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• How to Sell and Market your Hotel
• In The Face Of Increasing Competition
• A presentation by Russel Sharpe - Senior Partner
• Mezze Associates

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Market Forecast

• 26,000 new renting units by 1st Jan 2009
• 60,000 available units for let
• Dubai hotel Room Occupancy will reduce from
  current level of 80 to 65 over the next 2 yrs
• Room Occupancy between 2009-2011 will continue to
  be depressed as a result of supply outstripping
  demand
• 64 of new rooms will be in the 2-4 Star markets
  in order to address the latent market demand for
  affordable accommodation
• Statistics verified by KPMG

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Available Hotel Rooms - Dubai
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Available Hotel Rooms Dubai

• All 5-Star hotels are branded. Majority operated
  by recognised international brands
• 3-4 Star hotels 33 franchised or have
  affiliations with international recognised brands
  and or reservations systems
• 1-2 Star hotels no international recognition or
  reservation system support
• KPMG confidential report

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3-4 Star Hotel Vision

• There is an opportunity for the 3-4 Star Market
  to become
• branded with .
• Standard Recognised Products
• Reservation Systems
• Branding and Positioning in key locations
• International/Regional Marketing
• P.M.S. systems with Sales/Marketing facilities
• Cross Selling Programmes
• Sales offices in main feeder markets
• Loyalty cards
• Credit Card facilities for Key Corporates

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3-4 Star Hotel Vision

• Examples .
• Centro by Rotana
• Premier Travel Inn
• Easy Hotels
• Holiday Inn Express
• Ibis
• Max Plus

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What You Need to Do!

• Know who your customers are
• Where they are coming from
• How they make a reservation
• What they are looking for Price / Product
• How can get them back again

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What You Need to Do!

• Target your Customer
• Face to Face Sales Calls
• Internet
• Above Below the line advertising
• Partnerships
• Word of Mouth
• Intermediaries

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What You Need to Do

• Control ..
• Your Distribution Channel