A BRIEF HISTORY OF HBR

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A BRIEF HISTORY OF HBR

• FOUNDED IN 1922
  
  
• A PERIODICAL OF HARVARD BUSINESS SCHOOL
  PUBLISHERS
  
• IN THE EDITORSHIP OF PROF. LINDA HILL SENIOR
  EDITOR SUZY WETLAUFER
  

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THE MISSION

• IMPROVE THE PRACTICE OF MANAGEMENT AND ITS IMPACT
  ON A CHANGING WORLD
  
• TO BE THE SOURCE OF THE BEST NEW IDEAS FOR PEOPLE
  WHO ARE CREATING, LEADING TRANSFORMING BUSINESS

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• HARVARD BUSINESS REVIEW IS ABOUT BREAKTHROUGH
  IDEAS , RATHER THAN BREAKING NEWS.
  
• COVERS A WIDE RANGE OF TOPICS THAT ARE RELEVANT
  TO DIFFERENT INDUSTRIES, SECTORS, MANAGEMENT
  FUNCTIONS AND GEOGRAPHIC LOCATIONS.
  

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MORE ABOUT HBR

• www.hbsp.harvard.edu/products/hbr
• Released bimonthly
• With ISSN.
• Globally published

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ACCESS TO HBR

• UNFORTUNATELY NO ACCESS FROM METU LIBRARY TO
  RELEASES AFTER 1999
  
• AVAILABLE IN BILKENT LIBRARY
• PARTIALLY AVAILABLE ON INTERNET

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THE CONTENTS

• FORETHOUGHT
• HBR CASE STUDY
• IDEAS_at_WORK
• FIRSTPERSON
• MANAGERS TOOL KIT
• BOOKS IN REVIEW
• LETTERS TO THE EDITOR
• EXECUTIVE SUMMARIES
• ADDITIONAL ARTICLES

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CONTRIBUTORS

• SOME LEADING NAMES
• MICHAEL PORTER
• GARY HAMEL
• PETER DRUCKER

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STATISTICAL SUPPORTING DATA
SUBSCRIPTION PRICE
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Subscribers represent a cross section of
businessesfrom manufacturing to finance to
business services
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Customer age and gender distribution
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Advertisement pricing
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Circulation
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Closing Dates
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Household Income distribution
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Income distribution of subscribers
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Credit card usage of subscribers
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Decision making areas of subscribers
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Subscription periods and attentiveness of readers
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Educational levels of readers
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Investments carried by subscribers
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Investment portfolio of HBR households
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Subscription to other magazines
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Income age statistics compared to other
magazines
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Education occupation of subscribers compared to
other magazines
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On-line Usage
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