Moveit.com.au

1
Summary Rules

• Tight Slide Presentation (10 to 15) Dont read
  the slides must be able to do it without the
  slides, dont try and say it all with a slide
• Show that you are passionate and committed about
  the product and its future
• Focus on the Why and not the What
• Be very clear about what you will do with the
  money
• Make sure you have an exit strategy in mind
• Know that investors always apply the GOLDEN RULE

2
Opening (Transition)
Personal Water Systems Inc
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The Vision
Our new personal water dispenser will redefine
the way that individuals drink water and soft
drinks
4
Key Issues
Product .. What and How
Market Drivers.. Why
Distribution Channels
Company/People.. Who and Where
Investment.. How much..Roi
5
Product 10

• what does it do
• how does it work
• features and benefits
• Investors want to know a
• little bit about the product,
• but a lot about why it will sell so well and
  therefore how much money they make.
• dont rave on about your great idea

6
What and How

• Hygienic
• Single or multi-user
• Differing products non-fizzy
• Long lasting
• Inevitable future direction of the personal water
  dispensing

Use appropriate pictures
7
Market Drivers 35

• Why will customers buy
• What is the thorn that you remove
• Competition.. be truthful
• Market size.. No Chinese Glove stories
• Any customers
• Scalability for volume

8
The Market

• By Main Customers eg
• Coca Cola 200,000 bottles per day
• Pepsi 150,000 bottles per day
• Others 35,000 per day
• Sport Bottles 10,000 per day
• Other 2,000 per day
• Total 392,000 per day

9
Competitors/Characteristics

• Screw Top lids
• Screw on and off to access liquid
• Unhygienic

10
Progress to Date

• Trials under way with Bickfords
• Manufacturer providing tooling for equity
• Coca Cola expressed interest in trial result
• Institute of Sport sees hygienic benefits

11
Distribution Channels 10

• How will you get to market
• Direct Sales vs. resellers or agents
• Other alternatives
• Cost benefit to each

12
Company 20

• People are the most important element that
  investors want to see
• Portray confidence, very very strong personal
  stickability or dedication, professionalism,
  great personal presentation and most of all
  enthusiasm
• Investors want to be excited

13
The Company
The Directors/Team Initial Team Paul Fairborn
BE (Mech) CEO and Engineering design Peter
Maloney BA (Ind Des) Product Design Neil
Tanner Marketing and Sales, 2 yrs experience
within the soft drink industry
14
Financials 25

• Know how you will charge for your product
• What you think the market will bear
• What your approximate costs will be
• Best, medium and worst case returns
• How much do you want
• Likely buyers exit strategy
• Stay at a high level initially and then provide
  further details at a later stage and as required

15
Financials

• Cash Flow Projections(based on no equity
  injection)
• Year 1 Year 2 Year 3
• Inflows 500 50,000
  50,000,000
• Outflows 800
  55,000 30,000,000
• Net Inflow / (Outflow) (300)
  (5,000) 20,000,000

16
Use of Funds

• IP protection, world wide patents
• Tooling
• Trialing and Testing

17
Exit Strategy

• Trade sale to a manufacturer
• Possibly IPO
• Depending upon Market Opportunities an exit is
  planned within 3 to 5 years.

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Summary/Next Step

• Your thoughts
• Due diligence
• Time frame

Remember that you can only sell blue sky once..
After that it is all about results or a
frightening and very disappointing reduction in
your equity position.