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Marshfield Area Healthy Lifestyles Coalition MAHLC

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Interactive Boards rotated throughout community. Medical Committee. Message resource for web ... Message must be clear and simple. Community committee and B&I ... – PowerPoint PPT presentation

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Title: Marshfield Area Healthy Lifestyles Coalition MAHLC


1
(No Transcript)
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Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
3
WOOD COUNTY COMMUNITY HEALTH PLAN
2001 - 2005
4
KEY INITIATIVESPERINATALCHILD/ADOLESCENTAD
ULTMENTAL HEALTHENVIRONMENTAL HEALTH
5
Message is based upon
  • Local Health Care Data
  • Wood County Health Plan
  • Northern Wisconsin Cardiology Symposium April
    2001

6
Trends in the Prevalence of Overweight among
Children in Marshfield Compared to the US
Population (1982-2002)
from NHANES studies
7
Childhood ObesityAdult ObesityMetabolic
Syndrome
8
Focus of Change
  • Childhood Obesity - hoping to effect change in
    Metabolic Syndrome in early and young adulthood
  • First participant in Coalition is MPSS /
    Marshfield Public School System

9
Secondary Focus of Change
  • Adult Health via Industry and Community

10
How to Wrestle with a Giant
11
BEST PRACTICE MODEL FOR COMMUNITY CHANGE
  • LOCAL GOVT PLANNING
  • STATE GOVT
  • SCHOOL (PUBLIC/PRIVATE/ PAROCHIAL)
  • GROCERY STORES
  • FAST FOOD
  • CIVIC CLUBS
  • MEDICAL
  • PUBLIC HEALTH
  • CHURCHES
  • PRESCHOOL
  • PARK REC
  • INDUSTRY
  • RETAIL
  • MEDIA
  • FARMS
  • CHAMBER OF COMMERCE
  • INSURANCE
  • HEADSTART
  • WIC
  • MARKETING
  • SOFT INDUSTRY
  • TRANSPORTATION
  • FITNESS CENTERS

12
Composition of MAHLC Executive Committee(Cross-se
ction of community )
  • Roehl Transportation
  • Deputy Fire Chief, Marshfield FD
  • Superintendent, MPSS
  • Owner, Style Inn
  • Manager, Family Resource Center
  • Unitarian Universalist Fellowship
  • Atty, Human Resources, Marshfield Clinic
  • Wick Building Systems
  • Director, Mainstreet Marshfield
  • Teacher, Coordinator, MPSS
  • Marshfield Area Catholic Schools
  • Manager, Family Health Center, MC
  • Cardiology, Marshfield Clinic

13
THE SCHOOL UMBRELLA OF PUBLIC RELATIONS MARKETIN
G CURRICULUM FORMAT TO TEACHERS/PARENTS NEWLETTER
S, PTO INFO, RADIO
CURRICULUM review existing identify
gaps time/training resources district
initiative principal driven marketing
NON-NUTRITION DIETARY healthy food
rewards no bad foods drinking
fountains recess scheduling policies
parties, dances, etc. fund raisers vending ba
g lunches school bkfst, lunch,
afterhours program walk to school programs
NUTRITION DIETARY student advisory committee
20 meal plan graphics, banners brown
bag cost milk promotion marketing Parent
ed
ACTIVITY/PE add teacher 5x/wk pedometer hr
monitor PEP grant classroom time walk to
school programs monthly
RESEARCH/ DEVELOPMENT grants longterm
ed student health Porfolio outcomes
data
14
School Changes
  • 24 new menus since January 2003
  • Wednesday City wide meal
  • Ala carte changes
  • Fund raising policy
  • Walk to Springfield, etc
  • Teacher walks
  • Grant school program
  • Curriculum (2 year process)

15
ADVISORY COMMITTEE
HEALTHY LIFESTYLES COALITION (HLS)
ETC.
LOCAL FOOD INDUSTRY
MARSHFIELD SCHOOLS
CITY PLANNING
MSS-HLS MINI-COALITION
MEDICAL COMMUNITY
16
Executive Committee
  • Bylaws
  • PR Subcommittee
  • Community Conference Subcommittee
  • Finance Subcommittee
  • Quarterly Coalition Meetings Rotated throughout
    Town
  • Speakers Bureau
  • Member Benefits

17
PR Subcommittee
  • Poster boards throughout community
  • Media print, web, Radio
  • Logo letterhead, etc.
  • Speakers Bureau Training
  • Donor identification community lists
  • Buttons, magnets, Fact Sheet
  • Letter to the editor process
  • Media Brochure

18
Community conference Subcommittee (April 2003)
  • Budget Wish List conference vs coalition needs
  • Children community school poster contest
  • Local exhibits
  • Invited Speakers
  • Workshops
  • NPR Radio
  • Arboretum Walk
  • Grocery Store exhibit
  • School displays
  • Food service personnel workshop

19
Community Committee
  • Neighborhood pathways
  • Activity guide book
  • Park Rec networking needs assessment
  • Endorsement of city wide non-motorized plan
  • Political action group
  • Friends of the trails meetings ( April 2003 51
    attending)
  • Networking with county land use and Marsh 21
  • Saturday LJ walk (30 walking)

20
MAHLC Community Committee( an example )
  • Needs assessment by Park Rec for Community
    Activity
  • Inventory of Activities available within
    Marshfield
  • Endorsement of local bicycle/pedestrian
    nonmotorized city-wide plan Mainstreet
    Marshfield and Park Rec
  • Neighborhood Walking Plan/Maps with City
    endorsement

21
Business Industry Committee
  • Worker identification category
  • Implementation strategies for worksite change
  • Food Guidelines/Snack Guidelines
  • Worksite activity Guidelines
  • Business policy change
  • BI Workshop CEO / Union Leadership (30
    attendees)
  • Chamber of Commerce network
  • Roehl Transport news network
  • On-site presentations per shift

22
Education Committee
  • Group identification
  • Daycare
  • Schools grade
  • Schools Jr/Hi
  • Athletes
  • Elderly
  • Interactive Boards rotated throughout community

23
Medical Committee
  • Message resource for web
  • Guidelines critic

24
Wood County Public Health
  • 5-a-day
  • Farm markets
  • Community gardens

25
Grocery
  • Family meals
  • End cap displays
  • Icons
  • Poster boards
  • Formal display
  • Tastings

26
Personal Buy-in by Community
  • One on One contacts ( over 100 )
  • May 30, 2002 HLI Symposium for Invited Guests
    (120 participants)
  • Community Conference - April 2003
  • (400
    participants)
  • Importance of the Timeline Momentum
  • Reaffirmation of Personal Responsibility
  • Empowerment

27
Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
28
EDUCATION LO/HI/POSTGRAD
HLS STEERING
HHS PUBLIC HEALTH
INDUSTRY INFO/
LIVING STANDARDS
RD EDUC. OUTCOMES
REGIONAL STEERING
REGIONAL
REGIONAL
ACTION PLAN
ACTION PLAN
29
Spectacular Achievements
  • Grant School Program
  • Copps Food Store
  • Activity in Schools
  • Food program changes in both Public and Catholic
    schools
  • Conference Poster Contest for children
  • Walking Paths
  • PAC committee
  • Food service Personnel Workshop

30
Problems along the way
  • No faith based buy-in
  • The other grocery store did not feel the need to
    participate
  • Apathy (young old)
  • Generalized fear for child safety
  • Teachers Pet projects
  • Biased Adult opinion
  • No local media Buy-in
  • No restaurant Buy-in
  • Parents blocking progress
  • Lack of community esprit de corps by non-
    community owned businesses i.e.banks
  • Fear to enforce school policies regarding food
    and fund raising

31
Student advisory groups
  • Food choice at meals
  • No Mac Cheese
  • No chicken nuggets
  • No hamburgers
  • No tacos
  • No corn dogs
  • Snacks during the day
  • Apples
  • Grapes
  • Oranges
  • Water
  • Whenever

Bottom Line Listen to the Kids
32
School barriers
  • School policies
  • Control issues
  • Local
  • State
  • Mandates
  • Parent
  • Teacher
  • Principal
  • Space
  • Time
  • Curriculum
  • Utensils
  • Independent budget
  • Continuing education
  • Volunteers
  • Union

33
Research Projects
  • Marshfield Area Restaurants survey of food
    choices offered
  • Marshfield Youth Health Study (My Health Study)
  • The Marshfield Behavioral Risk Factor Telephone
    Survey
  • Completed Summer Intern School Menu Analysis -
    2002

34
What do we think?
  • Schools must be the primary participant
  • Physicians must be empowering leaders
  • Momentum is critical
  • Message must be clear and simple
  • Community committee and BI committee are
    critical components
  • Regional cooperation is mandatory for success at
    the community level
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