Title: Marshfield Area Healthy Lifestyles Coalition MAHLC
1(No Transcript)
2Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
3WOOD COUNTY COMMUNITY HEALTH PLAN
2001 - 2005
4KEY INITIATIVESPERINATALCHILD/ADOLESCENTAD
ULTMENTAL HEALTHENVIRONMENTAL HEALTH
5Message is based upon
- Local Health Care Data
- Wood County Health Plan
- Northern Wisconsin Cardiology Symposium April
2001
6Trends in the Prevalence of Overweight among
Children in Marshfield Compared to the US
Population (1982-2002)
from NHANES studies
7Childhood ObesityAdult ObesityMetabolic
Syndrome
8Focus of Change
- Childhood Obesity - hoping to effect change in
Metabolic Syndrome in early and young adulthood - First participant in Coalition is MPSS /
Marshfield Public School System
9Secondary Focus of Change
- Adult Health via Industry and Community
10How to Wrestle with a Giant
11BEST PRACTICE MODEL FOR COMMUNITY CHANGE
- LOCAL GOVT PLANNING
- STATE GOVT
- SCHOOL (PUBLIC/PRIVATE/ PAROCHIAL)
- GROCERY STORES
- FAST FOOD
- CIVIC CLUBS
- MEDICAL
- PUBLIC HEALTH
- CHURCHES
- PRESCHOOL
- PARK REC
- INDUSTRY
- RETAIL
- MEDIA
- FARMS
- CHAMBER OF COMMERCE
- INSURANCE
- HEADSTART
- WIC
- MARKETING
- SOFT INDUSTRY
- TRANSPORTATION
- FITNESS CENTERS
12Composition of MAHLC Executive Committee(Cross-se
ction of community )
- Roehl Transportation
- Deputy Fire Chief, Marshfield FD
- Superintendent, MPSS
- Owner, Style Inn
- Manager, Family Resource Center
- Unitarian Universalist Fellowship
- Atty, Human Resources, Marshfield Clinic
- Wick Building Systems
- Director, Mainstreet Marshfield
- Teacher, Coordinator, MPSS
- Marshfield Area Catholic Schools
- Manager, Family Health Center, MC
- Cardiology, Marshfield Clinic
13THE SCHOOL UMBRELLA OF PUBLIC RELATIONS MARKETIN
G CURRICULUM FORMAT TO TEACHERS/PARENTS NEWLETTER
S, PTO INFO, RADIO
CURRICULUM review existing identify
gaps time/training resources district
initiative principal driven marketing
NON-NUTRITION DIETARY healthy food
rewards no bad foods drinking
fountains recess scheduling policies
parties, dances, etc. fund raisers vending ba
g lunches school bkfst, lunch,
afterhours program walk to school programs
NUTRITION DIETARY student advisory committee
20 meal plan graphics, banners brown
bag cost milk promotion marketing Parent
ed
ACTIVITY/PE add teacher 5x/wk pedometer hr
monitor PEP grant classroom time walk to
school programs monthly
RESEARCH/ DEVELOPMENT grants longterm
ed student health Porfolio outcomes
data
14School Changes
- 24 new menus since January 2003
- Wednesday City wide meal
- Ala carte changes
- Fund raising policy
- Walk to Springfield, etc
- Teacher walks
- Grant school program
- Curriculum (2 year process)
15ADVISORY COMMITTEE
HEALTHY LIFESTYLES COALITION (HLS)
ETC.
LOCAL FOOD INDUSTRY
MARSHFIELD SCHOOLS
CITY PLANNING
MSS-HLS MINI-COALITION
MEDICAL COMMUNITY
16Executive Committee
- Bylaws
- PR Subcommittee
- Community Conference Subcommittee
- Finance Subcommittee
- Quarterly Coalition Meetings Rotated throughout
Town - Speakers Bureau
- Member Benefits
17PR Subcommittee
- Poster boards throughout community
- Media print, web, Radio
- Logo letterhead, etc.
- Speakers Bureau Training
- Donor identification community lists
- Buttons, magnets, Fact Sheet
- Letter to the editor process
- Media Brochure
18Community conference Subcommittee (April 2003)
- Budget Wish List conference vs coalition needs
- Children community school poster contest
- Local exhibits
- Invited Speakers
- Workshops
- NPR Radio
- Arboretum Walk
- Grocery Store exhibit
- School displays
- Food service personnel workshop
19Community Committee
- Neighborhood pathways
- Activity guide book
- Park Rec networking needs assessment
- Endorsement of city wide non-motorized plan
- Political action group
- Friends of the trails meetings ( April 2003 51
attending) - Networking with county land use and Marsh 21
- Saturday LJ walk (30 walking)
20MAHLC Community Committee( an example )
- Needs assessment by Park Rec for Community
Activity - Inventory of Activities available within
Marshfield - Endorsement of local bicycle/pedestrian
nonmotorized city-wide plan Mainstreet
Marshfield and Park Rec - Neighborhood Walking Plan/Maps with City
endorsement
21Business Industry Committee
- Worker identification category
- Implementation strategies for worksite change
- Food Guidelines/Snack Guidelines
- Worksite activity Guidelines
- Business policy change
- BI Workshop CEO / Union Leadership (30
attendees) - Chamber of Commerce network
- Roehl Transport news network
- On-site presentations per shift
22Education Committee
- Group identification
- Daycare
- Schools grade
- Schools Jr/Hi
- Athletes
- Elderly
-
- Interactive Boards rotated throughout community
23Medical Committee
24Wood County Public Health
- Farm markets
- Community gardens
25Grocery
- Family meals
- End cap displays
- Icons
- Poster boards
- Formal display
- Tastings
26Personal Buy-in by Community
- One on One contacts ( over 100 )
- May 30, 2002 HLI Symposium for Invited Guests
(120 participants) - Community Conference - April 2003
- (400
participants) - Importance of the Timeline Momentum
- Reaffirmation of Personal Responsibility
- Empowerment
27Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
28EDUCATION LO/HI/POSTGRAD
HLS STEERING
HHS PUBLIC HEALTH
INDUSTRY INFO/
LIVING STANDARDS
RD EDUC. OUTCOMES
REGIONAL STEERING
REGIONAL
REGIONAL
ACTION PLAN
ACTION PLAN
29Spectacular Achievements
- Grant School Program
- Copps Food Store
- Activity in Schools
- Food program changes in both Public and Catholic
schools
- Conference Poster Contest for children
- Walking Paths
- PAC committee
- Food service Personnel Workshop
30Problems along the way
- No faith based buy-in
- The other grocery store did not feel the need to
participate - Apathy (young old)
- Generalized fear for child safety
- Teachers Pet projects
- Biased Adult opinion
- No local media Buy-in
- No restaurant Buy-in
- Parents blocking progress
- Lack of community esprit de corps by non-
community owned businesses i.e.banks - Fear to enforce school policies regarding food
and fund raising
31Student advisory groups
- Food choice at meals
- No Mac Cheese
- No chicken nuggets
- No hamburgers
- No tacos
- No corn dogs
- Snacks during the day
- Apples
- Grapes
- Oranges
- Water
- Whenever
Bottom Line Listen to the Kids
32School barriers
- School policies
- Control issues
- Local
- State
- Mandates
- Parent
- Teacher
- Principal
- Space
- Time
- Curriculum
- Utensils
- Independent budget
- Continuing education
- Volunteers
- Union
33Research Projects
- Marshfield Area Restaurants survey of food
choices offered - Marshfield Youth Health Study (My Health Study)
- The Marshfield Behavioral Risk Factor Telephone
Survey - Completed Summer Intern School Menu Analysis -
2002
34What do we think?
- Schools must be the primary participant
- Physicians must be empowering leaders
- Momentum is critical
- Message must be clear and simple
- Community committee and BI committee are
critical components - Regional cooperation is mandatory for success at
the community level