SIN TABACO PROJECT

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SIN TABACO PROJECT

• Tobacco Use Prevention Outreach to Somersets
  Hard-to-Reach Multi-Cultural Communities

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Project Purpose

• Provide tobacco prevention education directly to
  the Hispanic community of Somerset County
• Strengthen the capacity of Somerset County
  service providers in public, community based
  non-profit, and select private sector
  organizations to carry out tobacco control,
  prevention, and cessation outreach to these and
  other hard-to-reach, non-native born populations

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Why is this needed?

• Migration is changing the demographics of the
  Delmarva Peninsula. According to the 2000 census,
  Somerset County saw an increase of 46 in the
  immigrant population in the past 10 years.
• Lung cancer is the leading cause of cancer deaths
  among Hispanics.
• Coronary heart disease is the leading cause of
  death for Hispanics living in the United States.
• Studies show that Hispanic high school seniors
  increased use of tobacco in the 1990s, from
  21.7 in 1990 to 27.3 in 1999.

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How did the Project change attitudes and improve
health?

• By bringing tobacco use prevention information
  directly to the Hispanic community and providing
  direct access to health information, services and
  staff
• By increasing the ongoing capacity of the
  Somerset County Health Dept. (SCHD), and other
  local and regional service providers by
  increasing the effectiveness of their health
  promotion activities in under-served communities.

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Primary Objectives of the Project

• Provide tobacco prevention education directly to
  the Hispanic community of Somerset County in a
  culturally and linguistically appropriate manner
• Strengthen the capacity of local and regional
  service providers that provide tobacco control,
  prevention, and cessation outreach to the
  hard-to-reach, non-native born populations of
  Somerset County, in order to better understand
  and provide more effective ongoing outreach to
  these populations.

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Expected Benefits

• Provision of culturally and linguistically
  appropriate tobacco prevention education to the
  Hispanic community
• Capacity building among SCHD and other service
  agencies to help them continue to provide tobacco
  prevention and other tobacco health education in
  a culturally competent manner to the Hispanic
  community
• Improved trust and relationships between the
  Hispanic community and tobacco education,
  prevention, cessation, and control outreach
  service providing organizations.

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Partnership

• Bienvenidos worked with the Seaton Center in
  Somerset County, as well as Saint Elizabeths
  Catholic Church in order to reach the Hispanic
  population.
• Sister Agnes and Sister Eileen helped to organize
  the event and establish a location that would be
  best to reach a maximum number of participants.
  Since many immigrants in Somerset County do not
  have sufficient means of transportation, the
  church is the main communal place. Therefore, we
  decided to host the event at Saint Elizabeths
  Catholic Church.

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Planning the SCHD Event

• We had hoped to get some of the teens involved to
  create a few short skits. Unfortunately, after
  numerous phone calls and several trips to
  Somerset County, we realized the idea was not
  feasible due to numerous scheduling conflicts and
  transportation issues for the teens.
• In the meantime, we gathered lots of great
  material to provide at the event!
• Flyers were passed out at church services several
  weeks prior to the event to make people aware of
  the upcoming information session. Announcements
  were also made after the services.

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May 1st, 2005, Somerset County Health Department
Event

• Bienvenidos prepared a booth set in a convenient
  location out side of Saint Elizabeths Catholic
  Church in order to provide tobacco prevention
  information. Members of the congregation were
  pleased to receive all of the information as well
  as a complementary boxed lunch and participate in
  the event.
• Amy Liebman discussed the hazards of smoking and
  second hand smoke. She also spoke about the
  dangers of acculturation and how to receive help
  and information to prevent these things.

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May 1st, 2005, Somerset County Health Department
Event Continued

• Packets of information were distributed to every
  person who attended.
• Participants were also provided with extra
  packets to distribute themselves in their
  community. This way, the information and services
  provided by the SCHD and other service providers
  will reach more of the hard-to-reach Hispanic
  population within Somerset County.
• We raffled several door prizes after the packets
  and box lunches were handed out. The kids helped
  draw names and hand out prizes. We had everything
  from tee-shirts to mugs to promote the awareness
  of anti-smoking and second hand smoke issues.

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SCHD Event Setting up the Bienvenidos booth
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SCHD Event Before the event, as the
congregation let out.
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SCHD Event
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SCHD Event
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SCHD Event Bringing people to the Bienvenidos
booth.
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SCHD Event Handing out packets of information.
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SCHD Event Handing out packets
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SCHD Event Amy getting ready to talk about the
hazards of smoking and acculturation.
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SCHD Event
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SCHD Event
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SCHD Event
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SCHD Event Some of the participants leaving
with their packets and boxed lunches
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SCHD Event Participants leaving with their
packets and boxed lunches
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The SCHD Event

• The SCHD event was a success!
• The participants had a great time while becoming
  educated on issues that deeply affect their lives
  and community, as well as us!