Regular Pastimes

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Section 1
Regular Pastimes Participation in the Arts
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REGULAR ACTIVITY - TOTAL SAMPLE
Q6. What sorts of things do you do on a regular
basis for entertainment or to pass spare time?
N429

• The overall tendency, identified at both
  qualitative and quantitative stages, was for
  persons from both segments to participate more in
  low risk entertainments or activities.
• That is, activities which involve less cost, are
  more entertaining than challenging and which
  are accessible to a broad cross section of
  society, or populist.

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REGULAR ACTIVITY- BY SEGMENT
Q6. What sorts of things do you do on a regular
basis for entertainment or to pass spare time?
N429

• The trend in past time activity is almost
  identical between segments.
• Although, the Interested segment are
  significantly more likely to take part in certain
  activities.
• In terms of non-Arts activities, the Interested
  are more likely to take part in outdoor
  activities and go to markets, the cinema or free
  events.

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REGULAR ACTIVITY (cont.)-BY SEGMENT
Q6. What sorts of things do you do on a regular
basis for entertainment or to pass spare time?
N429

• This chart also shows how many respondents rated
  doing certain activities regularly.
• The trend across segments is still similar as
  the arts becomes the Arts, participation
  across both segments decreases.
• However, the Interested segment are significantly
  more likely to report taking part in a larger
  range of almost all Arts activities on a regular
  basis.
• This theme was very consistent throughout the
  research.
• It should be noted that the only activities on
  this chart that are not significantly more
  participated in by one segment over another, are
  Opera, Ballet and art classes.

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ARTS PARTICIPATED IN OVER THE LAST YEAR - BY
SEGMENT
Q7. Please indicate which types of arts events or
activities you have attended or been involved in
over the last year. N429

• Over the last 12 months, respondents from the
  Interested segment were significantly more likely
  to have participated in an Arts event than those
  from the Disinclined segment.
• Across both segments, all respondents were more
  likely to report having participated in a
  populist or low risk arts event than in the
  Higher arts. This again is consistent with the
  findings from the qualitative research.
• However, the proportion of each segment that
  reported participating in each kind of Art event
  was still relatively low, peaking at 49 for live
  band performances in the Interested segment and
  dropping to 0 for attendance at Opera in the
  Disinclined segment.

Note On this page only NON-significant
differences are marked as the majority of
differences are significant.
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REGULAR ACTIVITY - BY REGION
Q6. What sorts of things do you do on a regular
basis for entertainment or to pass spare time?
N429

• The trend for spare time activity is also similar
  across regions.
• The only activity that showed significant
  difference dependent on region was going to the
  cinema, with Brisbane respondents being more
  likely to regularly go to the cinema.
• From a strategic point of view, segment profiles
  are much more relevant therefore, than geographic
  location for arts promotion purposes.

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REGULAR ACTIVITY (cont.)- BY REGION
Q6. What sorts of things do you do on a regular
basis for entertainment or to pass spare time?
N429

• Again, across regions, similar patterns were
  reported in the arts activities respondents
  regularly take part in.
• Respondents from the Brisbane area were
  significantly more likely to report going to a
  museum or art gallery regularly.
• Overall, there is no great difference in arts
  activity by region, when compared to the sizeable
  differences between segments.

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ARTS PARTICIPATED IN OVER THE LAST YEAR - BY
REGION
Q7. Please indicate which types of arts events or
activities you have attended or been involved in
over the last year N429

• Once again, Patterns of participation in the Arts
  are highly similar regardless of region.
• Only significant differences are marked here.
• The exceptions are attendance at outdoor
  festivals and free arts events, which a
  significantly higher proportion of regional
  residents report attending.

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PASTIMES PARTICIPATION SUMMARY

• There is a significant divergence between the
  segments in terms of the arts activities that are
  included as part of their regular spare time
  activity. This confirms the finding from the
  qualitative stage that the Disinclined are less
  likely to spontaneously include arts activities
  in their list of spare time activities.
• The Interested segment are significantly more
  likely to have taken part in a broader range of
  Arts activities over the last year than those in
  the Disinclined segment. This finding also
  supports the finding from the qualitative stage
  that the Interested were more likely to try out
  Arts events even if participation was not a
  regular occurrence.
• In other words, the depth and breadth of the
  Interested segments participation in the Arts
  overall is broader than that for the Disinclined.
  
• At the qualitative stage of the research a risk
  model was developed to encompass the factors that
  dictate participation in the Arts across the
  segments (see Section 5 Conclusions and
  Recommendations for a shortened version of this
  model). The qualitative stage defined the Higher
  Arts Opera, Ballet and Classical Music as
  extremely high risk artforms, given that they are
  niche and tend to social exclusivity.
• Conclusions from qualitative stage were that
  those in the Interested segment tolerated a
  higher level of risk overall with regards to Arts
  participation (i.e. were less susceptible to the
  barriers of perception of social elitism, cost,
  risk of not enjoying the event) than the
  Disinclined segment, as they demonstrated more
  positive attitudes to many artforms. However
  neither segment would tolerate the high levels of
  risk associated with the higher/niche Artforms.
  The data collected in the quantitative stage of
  the research supports this hypothesis.
• With regard to the higher Arts, there is little
  divergence between the segments in terms of the
  breadth of participation over the last year, or
  in regularity of participation. Further, both
  segments nominated the higher Arts as something
  they did least regularly and the also as the
  artforms they had participated in least over the
  last year.
• Tests for difference between Brisbane Metro data
  and Regional Data showed that there is no
  difference in the proportion of each segment who
  participate regularly, or who have participated
  over the last year, in the arts depending on
  location.
• However, those in a regional areas are
  significantly more likely to include outdoor
  festivals and free activities in their repertoire
  of regular activity, whereas those in the city
  are more likely to go to the cinema. Both these
  findings may be explained in terms of the
  proximity and visibility of these offerings in
  the relevant region.