PIB Quarterly Page Analysis

1
PIB Quarterly Page Analysis
Down 3.9 or 2,595 pages (Oct-Dec)
Down 3.4 or 1,874 pages (July-Sept)
Down 1 or 631 pages (Apr-June)
Up 5.3 or 2,489 pages (Jan-Mar)
Pages
Sunday Supplements Excluded
Source Publishers Information Bureau 2004 2003
ad revenue of Condé Nast Publications, Fairchild
Publications and Golf Digest Companies, divisions
of Advance Magazine Group, is reported on a
national page rate basis, as opposed to a
category rate basis. This includes all national
equivalent pages, inserts and covers. Because
this reflects a material change from their
historical reporting, the full year 2002 and
first quarter 2003 ad revenue has been restated
to reflect this change. Please be careful in year
over year comparisons to insure accuracy
recognizing that restatement reflects 2002 and
2003 not prior years.
2
PIB Quarterly Revenue Analysis
Up 4.0 or 206,521,716 (Oct-Dec)
Up 4.3 or 176,762,407 (July-Sept)
Up 7.1 or 323,722,572 (Apr-June)
Up 11.2 or 385,569,432 (Jan-Mar)
Sunday Supplements Excluded
Source Publishers Information Bureau 2004 2003
ad revenue of Condé Nast Publications, Fairchild
Publications and Golf Digest Companies, divisions
of Advance Magazine Group, is reported on a
national page rate basis, as opposed to a
category rate basis. This includes all national
equivalent pages, inserts and covers. Because
this reflects a material change from their
historical reporting, the full year 2002 and
first quarter 2003 ad revenue has been restated
to reflect this change. Please be careful in year
over year comparisons to insure accuracy
recognizing that restatement reflects 2002 and
2003 not prior years.