Enabling Local P2P Marketplaces

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Enabling Local P2P Marketplaces
Tribe Networks, Inc. April 16, 2004
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Persistent Identity
Paid Leads Market
Google
Amazon
Blogs
Monster
Plaxo
Yahoo Classifieds
Match
Social Networks
(Friendster)
Ebay
JDate
CraigsList
iVillage
PlanetOut
Yahoo! Groups
Community and Trusted Networks
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7-9B by 2008 (mostly B2C)
Sources Jupiter Online Reports, Kannon
Consulting, interviews with newspaper executives
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How Items Are Sold Locally
Commercial Media
Non-Commercial (person-to-person)
45
38
27
11
Local online
Local print media
Word of mouth/email
Garage sales/ local signage
Note Respondents may have selected more than
one media/channel. Source Kannon Consulting,
Private Party Study, August 2003, Q3 The last
time you sold an item to another individual, how
did you find the person to sell it to?
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In-Context (classifieds)Clear purchase intent
Banner (display)
In Activity (search)
In-Content
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Enabling Local P2P Marketplaces
Tribe Networks, Inc. April 16, 2004