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September 2005

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Title: September 2005


1
  • September 2005

2
Forward Looking Statements
  • Statements in this presentation may be
    "forward-looking statements" within the meaning
    of federal securities laws. The matters discussed
    herein that are forward-looking statements are
    based on current management expectations that
    involve risks and uncertainties that may result
    in such expectations not being realized. Actual
    outcomes and results may differ materially from
    what is expressed or forecasted in such
    forward-looking statements due to numerous
    potential risks and uncertainties including, but
    not limited to, the need to manage our growth and
    integrate new businesses, our ability to realize
    anticipated revenues and cost efficiencies, our
    ability to develop strategic relationships, our
    ability to compete with other media, data and
    Internet companies, technology risks, our ability
    to obtain sufficient capital, the volatility of
    our stock price, and other risks and factors
    described in Hollywood Media Corp.'s filings with
    the Securities and Exchange Commission including
    our Form 10-K for 2004 as amended.
    Forward-looking statements made during this
    presentation speak only as of the date on which
    they are made, and Hollywood Media Corp. does not
    undertake any obligation to update any
    forward-looking statement to reflect events or
    circumstances after the date of this
    presentation.
  • Because forward-looking statements are subject
    to risks and uncertainties, we caution you not to
    place undue reliance on any forward-looking
    statements. All written or oral forward-looking
    statements by Hollywood Media or persons acting
    on its behalf are qualified by these cautionary
    statements.

3
Table of Contents
Business Overview I Operations II Growth
Catalysts III Management Team IV Financial
Overview V
4
Section I
Business Overview
5
Business Overview Hollywood Media Corp. (HOLL)
Business Units(1)
Channel
  • Internet (Broadway.com), Telephony
    (1-800-Broadway), Groups (Theatre Direct)

Consumer Group (Broadway Cinema Ticketing and
Ad Driven Businesses)
  • Internet, Wireless Web

Hollywood.com (Internet Ad Sales)
  • Cable TV

Hollywood.com Television
MovieTickets.com(2)
Movietickets.com(1)
  • Internet

Business Group (Data Licensing)
  • Newspaper, Internet, Wireless, Theater Exhibitors
  • Entertainment Industry, Search
  • This Overview excludes the Intellectual Property
    division which represented approximately 2 of
    revenues in 2nd quarter 2005.
  • HOLL owns 26.2 of MovieTickets.com.

6
Section II
Operations
7
Broadway Ticketing
  • Sells tickets for Broadway, Off-Broadway, London
    and Toronto live theatrical events
  • Delivers approximately 84 of HOLL revenue
  • Broadway.com and 1-800-Broadway
  • Drives approximately 70 of HOLL Broadway
    Ticketing revenues
  • Ticketing for consumers
  • Theatre Direct International (TDI), the leading
    wholesaler of Broadway tickets
  • Targets domestic and international travel
    professionals including travel agencies, tour
    operators, enterprises and educational
    institutions
  • Drives approximately 30 of HOLL Broadway
    Ticketing revenues
  • Broadway Ticketing heads a marketing co-op for
    several leading Broadway shows which provides
    marketing services (at their expense) to promote
    ticket sales
  • Broadway Ticketing revenue growth Q2-05 vs. Q2-04
    was 47, attributed in part to improved
    conversion rates on a newly redesigned
    Broadway.com website.


8
Hollywood.com1
  • Online entertainment destination
  • Combines entertainment content from HOLLs Data
    Business with original content
  • Strong URL
  • Generates revenue through advertising sales
  • Hollywood.com being redesigned top to bottom
  • Planned launch before year-end 2005
  • Features in-depth movie information, including
    movie descriptions and reviews, movie showtimes
    listings, entertainment news and an extensive
    multimedia library
  • Strengthened Ad Sales Team
  • Revenue Growth of Internet Ad Sales Division
  • Q2-05 1.1 million vs. Q2-04 0.7 million, an
    increase of approximately 40
  • Through relationships with wireless carriers
    ATT/Cingular, Sprint, and Verizon, Hollywood.com
    provides a small-screen movie information
    service (including local showtimes and tickets)
    available on most data-enabled cell phones in the
    U.S.

1Internet Ad Sales Division
9
Hollywood.com Television
  • Interactive Cable TV Channel
  • FVOD (Free Video On Demand).
  • Information on the latest movie releases along
    with accurate, up-to-date movie showtimes for
    local theaters.
  • Viewers select from a variety of video features,
    including current movie trailers to movie
    premiere coverage, celebrity interviews, event
    coverage and more.
  • Hollywood.com Television is currently offered by
    Cablevision Systems Corporation, Cox Cable,
    Comcast, Insight, Mediacom, and Charter.
  • 13.5 million subscribers as of August 1, 2005.
  • Advertisers have the ability to target specific
    audiences and collect direct response data.

10
MovieTickets.com
  • A leading online ticketing destination is a
    venture including several major theater
    exhibitors (HOLL owns a 26.2 interest)
  • Receives a per ticket charge, plus generates site
    ad revenues
  • Exclusive partnerships with several major theater
    exhibitors, including AMC, National Amusements,
    Consolidated, Pacific Theatres, and Marcus
    Theatres
  • National US theater footprint, and recently
    expanded to the UK
  • Theatres in all top 10 national markets
  • Includes over 50 of the top 100 grossing
    theaters in North America
  • Strategic Alliance with AOL MovieFone, including
    strategic investment
  • AOL owns a 3 stake in MovieTickets.com, paid
    8.5MM cash in June 2001.
  • MovieTickets.com acquired Moviefones movie
    theater chain online ticketing agreements.
  • HOLL as well as the other venture partners do
    not recognize any revenues or earnings of
    MovieTickets.com.


11
Data Syndication
  • Units generate revenues from license fees from
    newspaper companies, Internet companies, wireless
    outlets and other media and information
    businesses
  • Source Units Data for online and traditional
    media distribution
  • CinemaSource largest supplier of movie showtimes
    data in North America
  • EventSource local listings of sports, concerts
    and other events
  • ExhibitorAds exhibitor-paid localized newspaper
    ads, and other exhibitor marketing services
  • Baseline/StudioSystems Unit
  • Comprehensive film and TV information database
  • Customers include all of the major movie studios
    in the U.S.
  • Generates recurring high margin revenue

12
Sample of Part of a Page From Baseline
13
(No Transcript)
14
(No Transcript)
15
Operational and Cost Savings Initiatives
  • New Broadway Ticketing Software Upgrade
  • will eliminate a portion of manual processing,
    improve operational efficiency and reduce some
    payroll costs
  • Data Business to Outsource a Portion of Data
    Entry Processing
  • setting up operations offshore to take advantage
    of lower labor costs
  • Offshoring Part of IT Software Development
  • Other Potential Outsourcing Under Review
  • SarBox and Accounting Expenses Decreasing

16
Section III
Growth Catalysts
17
Growth Catalysts
  • Broadway Ticketing
  • Recently added NYTimes.com as an exclusive
    affiliate
  • Planned expansion into London with Theater.com
    and Theatre.com URLs (estimated 650 million
    total market size for London shows)
  • Data Licensing
  • License Baseline data to expanding customer types
    (i.e., Search)
  • Valuable Online Real Estate
  • Hollywood.com
  • Launching Redesign this year
  • Strengthened Ad Sales Team
  • Hollywood.com Television - cable
  • Increase MSO distribution (footprint/eyeballs)
  • Beginning to sell national advertising

18
Section IV
Management Team
19
Management Team
  • Mitchell Rubenstein (CEO)
  • Founder of the Sci-Fi Channel, sold to USA
    Networks
  • Built and sold three cable TV companies
  • Chairman, Board of Advisors, Freeman Center for
    Jewish Life at Duke University
  • University of Virginia School of Law (JD)
    Masters (LLM) NYU School of Law
  • Laurie Silvers (President)
  • Co-founder of the Sci-Fi Channel
  • Board of Trustees University of Miami
  • Board of Directors Economic Council of Palm
    Beach County
  • Board of Directors International Children's
    Blood Bank
  • University of Miami Law School (JD)
  • Scott Gomez, C.P.A. (Chief Accounting Officer)
  • Former accountant with Arthur Andersen LLP
  • University of Florida, Masters in Taxation,
    Fisher School of Accounting
  • Eric Illowsky (EVP, Strategic Development)
  • Former executive with Cox Communications and USA
    Networks
  • UCLA-Anderson School of Business, MBA Wharton
    School at University of Penn, BS in Economics

20
Management Team (Continued)
  • Martin Greenberg (President of IP Division)
  • Former Dean of the Grad. School of Political
    Science at the University of Wisconsin
  • The leading anthologist in the field
  • Brett West (President and Founder of Source)
  • Former senior manager at Tribune Media Services
  • Rafi Gordon (President of Baseline/StudioSystems)
  • Co-Founded FilmTracker (now part of Baseline)
  • Former Investment Banker with CSFB
  • Matt Kupchin (President of Broadway Ticketing
    Division)
  • Founder of BroadwayTheater.com (which was
    acquired by Hollywood Media and integrated into
    Broadway.com)

21
Section V
Financial Overview
22
Annual Revenues
Revenues in Millions
80
72.98
64.86
70
57.75
60
50.15
50
40
29.52
30
20
10.10
10
0
1999
2000
2001
2002
2003
2004
23
Quarterly Revenues
24
Revenues By Division
  • Percentage of revenues by division for the three
    months ended June 30, 2005

Of Revenues
2
4
10
Broadway Ticketing
Data Business
84
Internet Ad Sales
Intellectual Properties
Percentages are approximate.
25
Select Financials
26
Investment Conclusions
  • A leading provider of entertainment information
    and data and ticketing services
  • Capitalizing on the increasing demand for
    entertainment data, online advertising and online
    ticketing
  • Strong strategic relationships with leading media
    and Internet companies
  • Strong growth

27
  • Thank you!
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