Blog Readers Take Action. How Readers Use Blogs. Finding ..

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Blogging The BlogosphereHarnessing the Power
of the Blog
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Some Valuable Data on Blogging Statistics
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Blogs Worldwide
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Blog Readership Worldwide
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Blog Readers Take Action
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How Readers Use Blogs
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Finding Reading Blogs
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Bloggers Create Influence Effects
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Keys toBlog Optimization
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It's ALL About the Content
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Keyword Research

• Step 1 Decide on a Topic
• Step 2 Write a Title
• Step 3 Run KW Research (at Overture/Wordtracker/K
  WDiscovery)?
• Step 4 Consider Re-writing title based on
  research
• Step 5 Write content to fit the title and your
  intenet
• NOTE Sometimes it pays to write catchy titles
  and ignore KW research it's not necessary for
  every post

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Title Meta Tags
Bad Title Tags MetaDescription TagsEqual Poor
CTR
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Leveraging Comments User Feedback

• On New Blogs, Don't Enable Comments Right Away
• Reward Frequent Commenters - Offer Incentives

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Trackbacks, Links RSS Feeds
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Suggestions forBlog Content Strategies
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Claiming a Unique Niche
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Valuable Content Angles

• News reporting something new
• Analysis/Opinion providing your insight on
  events
• Exploration theorizing or predicting
• Exposing sharing experience or facts
• Educating presenting a variety of themed
  content
• Personalizing relating your point of view
• Disagreeing Creating arguments for/against
• Entertaining Humor or other emotional switches

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Embedding More than Text

• Additional Content to include in blog posts
• Screenshots
• Photos
• Cartoons
• Logos
• Charts/Graphs

A few of the images recently on the SEOmoz blog
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Guest Bloggers Interviews

• Choose candidates who are likely to bring readers
  with them other bloggers, journalists and
  well-connected industry mavens
• The more famous and well-known, the better
  don't be discouraged by folks who turn you down
  you've got nothing to lose.

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MultiMedia Content

• Multimedia Content
• Videos (Youtube, Metacafe)?
• Interactive Elements (tools, search boxes,
  polls)?
• Audio Podcasts
• Flash Animations

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Branding Your Blog

• Title Catchy Description/Tagline Req'd
• Use your brand wherever your blog is mentioned
• Create a voice/personality that you carry
  throughout your online experiences
• Don't shill on your blog, and likewise don't
  attach your brand/blog's name to anything you
  wouldn't want associated with it

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Writing with a Human Voice

• Avoid PR speak
• Use a Personal Tone
• Connect with your audience through empathy,
  shared experience and passion for your topic
• Don't write an article - blog posts are
  short-form, opinionated and easy to consume
  like the soundbites of the web

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Leveraging Viral Blog Posts

• Only 1 post in 20 should be linkbait
• Submit your posts at Digg/Del.icio.us/ Reddit
  before others or your titledescription could be
  compromised
• Use social bookmarking links to encourage sharing
• Follow Up on High Traffic Posts

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Creating Fulfilling Expectations

• Post Frequency Timing
• The Subject Matter of Posts
• News Events that Will be Covered
• Other Blogs Users Should Read
• Boundaries for Comments
• Frequency of Off-Topic Posts
• Level of Discourse Language

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Growing an Audience viaBlog Marketing
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Blog Feed Directories
List - http//www.toprankblog.com/rss-blog-directo
ries/
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Tags Social Bookmarking
Not this kind of tagging... the other kind.

• Use tags social bookmarking sites to build
  links and control your brand's message
• Don't spam trackbacks or social sites the
  communities watching remember who has spammed
  them and won't deal with/link to you in the future

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Getting Involved in the Blog Community
Some blog communties are highly structured
Others... not so much
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Podcasts, Events Media Coverage(outside the
blogosphere)?
Even the inanimate have podcasts...
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Promoting A Blog Offline
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How SEOmoz SucceededFrom? 5 to 15,000 Readers in
24 months
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A Unique Niche at the Right Time
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Content Quality
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Community Participation(on offline)?
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Consistently Encouraging RewardingParticipation
Interaction
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Building the Most Advanced Platform in the
Blogosphere
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Leveraging Viral Content at Every Turn
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QADay to Day (Blogging)?