What makes a really good email ?

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What makes a really good email ?
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Being a near perfect source of communication,
email is usually rendered underestimated by the
users. What in fact usually limits it is the
usage capacity of the sender who can fail to
harness the advantages of the unique features of
this medium. In the pursuit of saving time many
users tend to haphazardly throw their thoughts
into the body of an email and hit send. They
often neglect the significance of inputting the
information clearly, exposing it to
misinterpretation, misrepresentation of senders
thoughts and putting off productivity to the halt.
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For some users who have experienced this, this is
the reason why they render phone calls and
face-to-face conversations as more advantageous
for business communication. There are times when
phone and face-to-face conversations are more
efficient and productive sales tool, when the
conversation between the seller and the buyer
needs a more personal touch, but as for the
marketing medium email is one of the most
efficient tools. Its certainly well-adopted by
businesses as a communication medium though. The
vast majority of Americans are using it as their
primary business communication channel. Also it
is accessible through various devices and
screens. There are certain bullet points laid
down by a good email marketing online course that
makes an email marketing for business a really
good alternative, they go as follows-
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Preciseness  Unlike the informal letters or
articles, emails are not the place to ramble and
do rounds about a certain thought. Emails can
virtually transmit unlimited amounts of
information and makes it possible and desirous to
go on tangents or try to envelope every bit of
information you can in one single email. However,
this is usually not the best approach. Instead
use short and sweet retention emails to get users
back into your product and dont have your
campaigns try to do everything at once. Its
better to focus on forming your emails as
concisely as possible in other words, its
better to put maximum amount of information into
as few words as possible.
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It can be done by cutting out the bubble talk.
Unlike phone calls, you dont have to spend time
making small talk or impress the customer or
introduce the problem. Instead, you can
immediately begin by presenting the most relevant
information and the solutions. After drafting
your email, you can go through and eliminate any
sentences (or individual words) that are
unnecessary and contribute towards lengthening
what has already been said.
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Polite friendly tone- Despite all its positive
contribution email marketing does have one
potential drawback. Since they are written, and
not expressed with the wide range of vocal tones
and body language gestures were used to in
interpersonal communication, they are quite prone
to tonal misinterpretation. User is required to
be extra careful to make sure your words are
interpreted correctly and appropriately by the
receiving party.
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Firstly, make sure youre writing in a tone
thats suitable for your audience. If you are
emailing a new client with conservative values,
its best to address them formally as Mr./
Mrs./Ms. rather than with a Hey Alex! On the
other hand, if youre emailing a coworker about
some project youre collaborating on, dont come
off too stiff by using short, unfriendly
sentences, it makes you appear rude. Secondly, be
cordial, but straightforward. Emails arent the
best place to make sarcastic or tongue-in-cheek
jokes, even if the tone allows, avoid it
completely. User must assume that their reader is
going to take everything literally.
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Quality content well-organized thoughts- Email
writing has no particular format, despite what
the certain email marketing online courses might
imply. The best you can do is organizing your
thoughts logically one after the other and not
overlap it with a new one. Begin by addressing
your audience and move into a subject. For
instance, you could separate your sections
chronologically by starting with a recap of
previous meetings, moving into a general summary,
and ending with a list of action items. You could
also opt to divide your email in terms of
individual participants and calling out each
individuals responsibilities in one group
email. Your organization should be instantly
recognizable to anyone reading your email for the
first time, regardless of the format. Keep all
relevant subject matter confined to its
particular section in your email. The quality of
content along with visual designs serves company
more than the customer.
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Target-focused-Business emails must have a
central aim and you must only stick to it along
with summary of previous steps and recapping of
the new one. In order to make your central goal
evident, you need an effective, direct subject
line. It demands a lot of thought but without one
you risk your email being overlooked or hard to
find. Certain email marketing certification
courses especially dedicate several classes for
this purpose only. Always include information
such as the client, the topic, or the due date.
Never use a subject line to write body copy as is
directed by some best online email marketing
courses.
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Summarization- Unless its a response to an email
thread already in progress, your email must have
a summary. In this, you need to cover all the
items covered to date. This will ensure speedy
reading by all along with prior information
before you delve into the matter at
hand. Remember the difference between summarizing
and reiterating. You arent aiming to repeat all
the information that has been covered to date but
only covering the bullet points.
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Optically scannable- This matters especially with
attention spans at all-time lows and inbox counts
reaching all-time highs. Even if you expect your
intended audience needs to read your email in
full the first time around, your email should be
visually scannable for repeat reads. This
requires shortening of paragraphs and the
significant sections to pop out immediately with
different fonts. Like, bullet points are an
extremely effective way to organize and present a
dedicated list because they can be read quickly
with ease. They are unique from the rest of the
email and can be tackled one at a time.
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Goal clarity- The best email marketing
courses available online always advises you to
have a clear action plan. In longer emails,
action items easily get lost. Writers casually
mention them and they get buried in a sentence in
the middle of the body, or forget to call them
out at all, assuming that the action required
implied. Form a list of each action, as well as
the party responsible for carrying that action
out and an expected date of completion, your
readers will be instantly informed of what is
expected of them, and better yet, youll have a
historical point you can reference in the future
to hold those parties accountable.
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Proofread- In case, someone else is writing email
for you, ensure its professionalism. If the mail
is being sent to some superior or is a mass mail,
take a minute or two before pressing send, apart
from just using spell check on the mail. These
rules help improve the coherence and practicality
of users emails. As a result, your coworkers and
clients will be satisfied, your productivity will
skyrocket, and youll never again have to worry
about that never-ending oscillation of questions
and responses.
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