Oklahoma Department of Transportation

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Oklahoma Department of Transportation
2007 Work Zone Awareness Campaign
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2007 National Work Zone Awareness Week "Signs of
Change" April 2 - 8, 2007
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2007 National Work Zone Awareness Week "Signs of
Change" April 2 - 8, 2007

• 17 people were killed, and 515 injured in 1,122
  collisions in Oklahoma work zones in 2006.
• The number of work zone fatalities in Oklahoma
  has nearly doubled since 2004.
• In Oklahoma, the most severe collisions resulted
  from following too closely, traveling at unsafe
  speeds and driver inattention.
• To emphasize the need for safety and kick off
  this important week, Oklahoma Gov. Brad Henry
  signed a proclamation declaring April 2 - 8,
  2007, Work Zone Awareness Week.

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Posters
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(No Transcript)
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Press Conferences
Tulsa
Oklahoma City
2007 Work Zone Awareness Press Conferences
Tulsa 10 a.m., Tuesday, April 3 Memorial Dr.
(US64) and 141st St. S. in Bixby.
Oklahoma City 10 a.m., Wednesday, April 4 I40
and Morgan Rd.
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• Each member of the media was provided a CD
  containing
• State and national statistics on work zone
  accidents
• A spreadsheet showing number of accidents,
  fatalities and injuries in each of the last five
  years statewide and in the Tulsa and Oklahoma
  City metro areas
• A copy of the Governors proclamation declaring
  April 2 - 8, 2007, as Work Zone Awareness Week.
  
• Work zone safety tips
• Agendas for Tulsa and Oklahoma City press
  conferences
• A copy of the Work Zone Awareness Week press
  release
• A list of sponsors and partners of Work Zone
  Awareness Week
• Eight minutes of file footage from work zones

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Tulsa Work Zone Awareness Press Conference
March 11, 2007
Tim Stewart Director, Oklahoma Turnpike Authority
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Evaluation

• Four local television stations sent reporters to
  our Tulsa press conference. One reported live
  from the event.
• Four local television stations and newspapers
  sent reporters to our Oklahoma City press
  conference.
• The Oklahoman and Tulsa World, the two largest
  newspapers in the state, each wrote articles on
  the event and on Work Zone Safety Week.
• The press release ran in multiple local
  newspapers statewide.

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Oklahoma Department of Transportation
2007 Work Zone Awareness Campaign