PIKA WARP the Appliance for Linux Asterisk

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PIKA WARP the Appliance for Linux / Asterisk

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Logistics

• Welcome!
• Questions you may ask questions at any time
  using the CHAT feature (send to QA group)
• Your questions will be answered at the END of the
  session

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Agenda

• Why PIKA?
• Asterisk cards versus Appliance
• Appliance Features and Capacities
• Hardware Overview
• Software Overview
• Architecture
• PIKA Application Development Suite (PADS)
• WARP Eco-System
• Pricing and Availability

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Why Pika?

• 20 years voice experience
• First to introduce such an innovative device
• STRONG focus on quality and customer service
• 80 developers worldwide working WARP appliance
  today including
• Major cable Companies
• Major service providers
• IVR developers
• IP PBX developers
• Gateway developers
• Logging developers
• 50 using Asterisk / 50 using Linux and own
  application
• Product was designed with input from our
  Customers We listen!!!

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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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PC Cards versus Appliance
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Introducing WARP the appliance

• PIKA WARP the Appliance is a small, low cost
  development platform that can be used to deploy
  telephony based applications using Linux and/or
  Asterisk in small office/home office (SOHO) and
  small/medium Enterprise (SME) markets.
• Unlike typical PC board alternatives, the
  appliance eliminates hardware and software
  integration issues in a reliable, solid state
  and brandable form factor and includes
  traditional hardware based telephony features

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Value proposition

• Improve your product portfolio in low end (SoHo,
  SME) with a cost effective platform
• Same programmability (look and feel) as your
  other open source or proprietary based systems
• Benefit from open source software community and
  WARP Xtra community to improve time to market
• Green, environmentally friendly
• Priced to sell
• High initial user acceptance
• PIKA 20 years, stable company with highly
  valued support organization

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Who / what is it for?

• Computer telephony developers
• Asterisk/Open Source Developers
• Linux developers who are keen to move to an
  embedded development environment made easy
• Automated processing tools eliminate the
  requirement for hard core embedded development
  skills
• Sample applications
• IP-PBX
• IVR (self-service)
• Fax server
• Predictive dialing
• Alert notification

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Features

• Pre-installed default Asterisk config files
• Audio line-in/line-out (music on hold / paging)
• One standard FXS port
• Support for FXO/FXS/BRI modules
• Power fail transfer ports
• Fully customizable
• Cross-compile environment with top-level GUI
• 2 x 20 programmable LCD
• Dynamic thermal management (fan)
• Platform with Open Development Environment

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Design

• Unique
• Desk mount/stackable
• Small (only twice the size of a router)

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Design

• Unique
• Desk mount/stackable
• Small (only twice the size of a router)
• Wall mountable

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Design

• Unique
• Desk mount/stackable
• Small (only twice the size of a router)
• Wall mountable
• Easily privatelabeled

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Capacities

• 75 VoIP end points
• 32 simultaneous conversations
• 1 standard FXS port in every unit
• Up to 8 additional FXS ports
• Up to 8 FXO ports
• Up to 4 ports/8 channels BRI

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Hardware

• Processor
• Embedded AMCC Power PC 440EP
• 533MHz
• 1,200 mips
• Supports floating point and MMU
• Memory
• Internal flash 256 MB
• Internal RAM 256 MB
• External SD flash
• Voice mail
• Prompts
• Configuration files
• Custom settings
• NO hard drive

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Hardware

• Fan
• Only runs when temperature exceeds a threshold
• Variable speed
• Built-in temperature sensor
• Can monitor temperature through OS

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Hardware

• Fan
• Only runs when temperature exceeds a threshold
• Variable speed
• Built-in temperature sensor
• Can monitor temperature through OS
• One FXS port standard built in to every unit

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Hardware

• Fan
• Only runs when temperature exceeds a threshold
• Variable speed
• Built-in temperature sensor
• Can monitor temperature through OS
• One FXS port standard built in to every unit
• Expansion modules max 2 per system
• 4 port analog FXO/trunk with 1 port PFT
• 4 port analog FXS/station with 1 port PFT
• 2 port/4 channel BRI

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Hardware

• Ports
• Ethernet (10/100)
• USB (v1.1)
• Audio In/Out
• RS232/Serial (programming)

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Hardware

• Ports
• Ethernet (10/100)
• USB (v1.1)
• Audio In/Out
• RS232/Serial (programming)
• Display
• Liquid crystal (LCD)
• 2 x 20 character
• Backlit
• Invertible for wall mounting
• API controlled
• Toggle button
• Changes display

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Hardware

• Power /system status LED

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Hardware

• Power /system status LED
• Reset button
• Remotely accessiblefunction

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Hardware

• Power /system status LED
• Reset button
• Remotely accessiblefunction
• External brick power supply
• NA or Europe
• Includes EMC filtering

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Software Customizable Packaging

• Full suite of PIKA voice processing applications
• tone detection and generation
• play/record
• VoIP
• conferencing
• echo cancellation
• Bootloader (uBoot 1.3)
• 2.6.24 linux kernel (stripped down PIKA version)
• PIKA HMP and Grandprix High Level API drivers

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Software Customizable Packaging

• Asterisk 1.4.14 (can be removed)
• Asterisk GUI 1.4 (can be removed)
• PIKA Fax
• Busybox 1.8.2 (binaries linux tools such as ssh,
  wget)
• SQlite3 (database)
• Httpd (webserver)
• PHP5 with support for SQLite, XML, PDO, etc.
• NTP, DHCP (client), TFTP (server and client),
  VLAN, DNS
• Dropbear (for ssh access)

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Software - Additions

• Ability to add any software package that your
  application requires such as . . .
• Libraries for processing audio MP3 libraries
• Pearl
• SOX Audio Library
• Java
• Apache
• Check the Pika Warp Community for regular
  additions
• www.pikawarp.org

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APIs

• To access telephony hardware if not using
  Asterisk
• High level Grandprix API
• Low level HMP API
• these are the same PIKA APIs that are used on
  standard boards
• Sample code available from PIKA website
• Additional appliance specific APIs have been
  added to the SDK
• control the audio in/out ports and the LCD
• Note In Asterisk, audio ports are referenced in
  the dialplan and the LCD is integrated into
  the channel driver but can be changed

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Regulatory Approvals

• North American telecoms and safety (FCC/UL/CSA)
• European Union (CE)
• RoHS compliant
• Others upon request

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PIKAs Development Kit

• PIKA Application Development Suite (PADS)
• What is it?
• a software package installed on any standard x86
  Linux computer
• creates ALL the software that will run on the
  PIKA Warp Appliance
• automated process for converting code for the
  appliance
• Why is it necessary?
• the appliance has a different processor
  (embedded) and different memory (no hard drive)
  than a standard PC

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PADS development process

• PADS runs on any Linux X86 PC
• connects to WARP appliance via LAN/RS232
• Functions
• conversion/compression from PC to AMCC CPU, burns
  image
• tracks location where source and destination
  files are stored
• simulates embedded AMCC CPU on regular PC for
  developers
• Input
• source code, locations of files
• Output
• converted and compressed files that can be loaded
  on Warp
• Linux distro independent

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The PADS Process Step 1

• Select which software packages you want to
  include
• Asterisk yes or no?
• Asterisk GUI yes or no?
• SQlite Database yes or no?
• DNS yes or no?
• PIKA Media Processing yes or no?
• Busybox yes or no?

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The PADS Process Step 2

• Hit GO
• Downloads source code from the internet for all
  packages selected
• Cross-compiles and prepares the code for the
  appliance

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The PADS Process Step 3

• Runs a program to write (i.e. burn) the image
  file created by PADS to the memory on the
  appliance
• Every time the appliance is turned on it will run
  this code

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The Benefits of PADS

• Much less technical knowledge of an embedded
  environment required
• Much less setup time
• Portable mechanism from machine to machine
• in case replacement or duplication is required
• Automated process makes the image easily
  reproducible

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Upgrading boxes in the field

• Copy new image files (created by PADS) to the
  appliance in the field
• Run the burn-in program
• Re-boot the appliance
• Can all be automated
• No truck-roll required

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PIKA Warp Community

• www.pikawarp.org

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www.pikawarp.org

• blog

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www.pikawarp.org

• Sample code

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www.pikawarp.org

• Xtras

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Pricing / Schedule

• Pricing
• very competitive with PC using CTI card(s)
• list price can be found on PIKA Web store
  discounts available for volume
• 609 USD for IP only system
• Availability
• development and Beta completed - 80 customers
• available NOW!
• BRI late Q4
• GSM projected 2nd half 2009

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Major Differentiators

• Customizable software development platform (PADS)
• Reliability
• power fail transfer ports
• solid state /no hard drive
• dynamic thermal management (fan)
• Hardware telephony features
• single built in FXS port
• audio in/out ports
• optional modules (FXO/FXS/BRI)

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Major Differentiators

• Programmable display
• Easily brandable
• Unique look
• Proven voice applications

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Green Friendly

• Uses 18 times less energy than a PC with boards
• power supply low power usage
• 20 w 175 kwh per year versus 350 w / 3000 kwh
  per year for PC with boards
• 10 times less end-of-life disposal space
• 100 lead free
• enviro-safe paint
• outer packaging is 100 recycled materials

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Summary

• PIKA WARP is a cost effective, solid state,
  computer replacement
• Offers many hardware telephony features that
  other appliances dont have
• PADS is a unique application customization
  environment
• For more information
• www.pikatech.com/appliance
• www.pikawarp.org (Community)

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Thank you for your time!
Questions?Please use the CHAT feature and send
to QA Group