TEMPLE UNIVERSITY JAPAN Corporate Education

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TEMPLE UNIVERSITY JAPAN Corporate Education

• Business Communications Course

Email ce_at_tuj.ac.jp
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Objective

• The objective of this course is twofold
• To enhance participants understanding of
  business communications, cultural and ethical
  issues, and
• To arm them with the technical skills to better
  understand the way Western business managers
  operate and communicate.

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A sample syllabus for this course is as follows
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Cultural Background and Company Introductions

• Introducing yourself your firm
• Telephone Conversations
• Handling questions
• Using Power verbs
• Writing letters and cover letters
• Electronic Communications Devices

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Investment Portfolio Development

• Cultural Background
• Understanding stocks, bonds and Mutual funds
• Stock and derivatives market(s) terminology
• Trends Reading graphs
• Supplemented by additional exercises
• Case Study Short Presentations

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Understanding Finance Terminology

• Stock Holders Meetings
• Mock Stockholder Meeting
• Activist shareholders to attend mock meeting to
  stop a project in Artic wildlife area (TUJ
  Instructor will prepare this exercise)
• Merger Acquisitions
• Supplemented by additional exercises
• Case Study

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Marketing Negotiation

• Effective use of Body Language
• Customs of Western Negotiation
• Harvard-style Negotiation Methods
• Distributive (win-lose) versus Cooperative
  (win-win) negotiation styles
• Interests versus positions
• Developing a BATNA (best alternative to
  negotiation)
• Negotiations Preliminary Exercises
• Negotiation Practice

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Labor Relations

• Union-Management relations
• Preliminary Negotiation exercises
• Union Management Workplace Agreement
• Negotiation exercise
• Case Study

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Environmental Issues

• Environmental Groups
• Public Hearings (meetings)
• Presenting and responding to opinions
• Preparing and Presenting Environmental Issues
• Case Study
• Presentation Skills

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Business Organization and Management

• Motivating Workers
• Management-employee discussions
• Maintaining a Positive approach to business
  Communication
• American versus Japanese Business Cultures
• Corporate organization Exercise 
• Case Study

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Business Organization and Management

• Anglo-American Management Styles
• Comparing various management styles
• Diplomatic language
• Writing Memos
• Business Writing

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International Trade and Banking Loan

• Applications
• Applying for a loan
• Writing loan Application letters
• Competing Internationally
• Case Study

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Open ended Cases

• Market Penetration
• Marketing Strategies
• Marketing Reports
• Market segmentation, positioning, target market
• 4 Ps
• Professional Presentations
• Instructor / TUJ will provide a draft outline of
  a marketing report

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Temple University Japan Corporate Education
2-8-12 Minami Azabu Minato-ku, Tokyo, Japan
106-0047 Phone [phone] Fax
03-5441-9822 Email ce_at_tuj.ac.jp