The Almighty Local Dollar: SFGate

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The Almighty Local Dollar SFGate

• Michele Slack, VP Digital Media SFGate

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SFGate Overview

• 1 News Website in the Bay Area
• Highly engaged audience time spent/pages per
  user
• Large local sales force focused on local clients
• Strategic partnerships provide compelling
  solutions to meet all digital marketing needs

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SFGate Reseller Partners

• Ability to sell onto the Yahoo! Network
• Hundreds of Behavioral Targeting Segments
• Geo-targeting

• SEM campaigns on Google, Yahoo!, MSN and Ask
  reaching 98 of the search market at the most
  effective cost per click

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Solutions for All Stages of the Purchasing Funnel
SFGate.com Yahoo!ROS/Geo Targeting
Awareness / Familiarity
SFGate Section Targeting SF Gate Yahoo
Behavioral Targeting
Opinion / Consideration
Shopping Compare
Local Edge SEM (Google, Ask, Yahoo MSN)
Purchase