July 2005

1
Prop 10 Briefings

• July 2005

2
Association Meeting Highlights

• New Association Officers
• Association President Mike Ruane announced the
  appointment of three new officers
• Lin Batten (Sacramento) is Association Vice
  President, replacing Kris Perry
• Sheila Kruse (Tuolumne) is Evaluation Committee
  Chair, replacing Ellen Vieira
• Moira Kenney (San Francisco) is Bay Area Regional
  Rep, replacing Kris Perry

3
Association Meeting Highlights

• Orientation for New EDs and Staff
• Association members identified ways to provide
  greater support to new county commission EDs and
  staff, including
• A master list of all staff at the state and
  county commissions
• A volunteer mentor for the first 6 months
• A compilation of directives to county commissions
• Centralized information on statewide initiatives
• New staff orientation several times a year
• Encouragement for new staff to attend regional,
  Association, and State Commission meetings to
  gain an overall perspective and connect faces
  with name

4
Association Meeting Highlights

• School Readiness re-application process
• Regional meetings will be held this fall to
  review draft policies and forms
• Conference calls will be held, FAQs and TA will
  be available
• Reapplications will be due this winter for
  programs that began in 01/02 and 02/03
• Funding notifications will be sent in the spring
• SR implementation funds will continue as a
  state contribution, but will no longer be called
  implementation funds. In the future, these will
  probably be called coordination funds.

5
Association Meeting Highlights

• Legislative Update
• AB 109 (Chan) now requires that commissions adopt
  policies on administrative expenditure limits,
  salary and benefits, conflict-of-interest, and
  procurement and contracting.
• SB 35 (Florez) requires the State Controller to
  develop guidelines for independent auditors to
  determine whether local commissions are
  implementing the policies enumerated in the Chan
  bill.
• The two bills are complementary and are expected
  to become law as a package.

6
Association Meeting Highlights

• Association Updates
• The GFOA Financial Management Manual is now
  posted on the Associations website,
  www.f5ac.org.
• The Department of Health Services plans to
  examine the feasibility of a master contract with
  the Association under which county commissions
  could subcontract to gain access to USDA funds
  for local nutrition projects.
• The Executive Committee authorized the
  Association to perform an ED salary survey this
  fall in response to requests from a number of
  commissions.

7
Association Meeting Highlights

• Association Updates, cont.
• Counties participating in the First 5 Service
  Corps will soon have to reevaluate financing of
  the program because the State Commissions
  contribution will run out within a year.
• The National Childrens Study will examine the
  effects of environmental influences on the health
  and development of more than 100,000 children
  across the United States. The study will be
  conducted in 101 locations nationwide, nine of
  which are in California. Members interested in
  expanding the study statewide should contact Mike
  Ruane for more information.

8
Association Meeting Highlights

• Report from State Commission Staff
• The Evaluation Workgroups final report is
  available on the Associations website and the
  State Commissions website.
• The Evaluation Workgroup will assist state staff
  to develop the RFP for the new evaluation
  contract.
• Counties will be surveyed on their questions and
  perceived needs regarding the new framework so
  those issues can be addressed in the process of
  developing the RFP.

9
Association Meeting Highlights

• Report from State Commission Staff, cont.
• Kris Perry described her plans for on-going
  collaboration with the Association in the areas
  of program and technical assistance, research and
  evaluation, legislation and advocacy, and media
  and communications.
• Kris will visit all the regions before the end of
  the year. Counties are welcome to have whomever
  they wish present at those visits --
  commissioners, grantees, EDs and staff.
• Mike Ruane presented Kris with a framed photo and
  plaque recognizing her contribution to the
  Association.

10
State Commission Meeting Highlights

• Welcome to State New ED and Commissioners
• Chairman Rob Reiner welcomed
• Kris Perry, newly appointed Executive Director of
  the State Commission, and new ex officio
  commissioners
• Joe Munso, representing the Secretary of Health
  and Human Services, and
• Scott Hemelstein, representing the Secretary of
  Education.

11
State Commission Meeting Highlights

• Commission Action Items
• The Commission approved 4 million for the second
  year of production of KCETs A Place of Our
  Own and Los Niños en Su Casa, designed to
  reach home-based child caregivers.
• In the coming year, KCET plans to expand the
  programs community outreach component to
• involve more CBOs and other partners
• increase publicity for the program in order to
  reach more viewers and encourage PBS affiliates
  to make greater use of the program
• create a media bank of First 5 ads that will be
  broadcast at no charge in all 7 markets at a
  variety of times throughout the week.

12
State Commission Meeting Highlights

• Commission Action items, cont.
• The Commission approved changes to the contents
  of the Kit for New Parents
• A new board book, My Shapes, will replace the
  current book that scored low in the Kit
  evaluation.
• Other additions
• What to Do When your Child Gets Sick
• A poison control brochure and magnet
• An activities brochure with indoor and outdoor
  activities by age
• A booklet with child development milestones by
  age
• A DVD with video vignettes from Easy Steps to
  Oral Health

13
State Commission Meeting Highlights

• Commission Action items, cont.
• The Commission approved 250,000 for a statewide
  evaluation of the Asian languages Kit for New
  Parents.
• The Commission adopted the revised evaluation
  framework that was first proposed at its May
  meeting by the joint state-county Evaluation
  Workgroup.
• The Commission released the remaining 2 million
  of its 3 million commitment to support the
  activities of the Affordable Buildings for
  Childrens Development (ABCD)

14
State Commission Meeting Highlights

• Commission Action items, cont.
• The Commission approved 3,139,817 over three
  years for the Paid Family Leave Collaborative, to
  support a community outreach campaign to educate
  parents, caregivers, and workers about the Paid
  Family Leave law that took effect in 2004.
• Funds will be released annually, upon
  report-backs to the Commission
• The Collaborative will work with the California
  Child Care Resource and Referral Network and the
  California Partnership, a statewide network of
  anti-poverty organizations, to reach low income
  and non-English speaking parents..

15
State Commission Meeting Highlights

• Executive Directors Report
• Organizational development
• Several management positions are open, including
  Deputy Director and Legislative Director
• Finance
• The Commission is about to submit its 1-year
  response to the State Audit
• Research and evaluation
• Kris expressed strong support for the new
  evaluation framework, particularly the concept of
  the Center for Results. She noted the success
  of the partnership with county commissions in
  developing the new framework

16
State Commission Meeting Highlights

• Executive Directors Report, cont.
• Program and technical assistance
• The Oral Health Education and Training Project
  will release its new brochure, Healthy Teeth
  Begin at Birth, in 10 languages. Each county
  will be provided an initial supply.
• A DVD, brochures and other handouts will be
  released this summer from the Childcare Linkages
  Project on asthma education for early childhood
  providers.
• Preschool for All applications are due July 27th.
• Media and communications
• The PR and communications contractor will
  redesign the Commissions website and develop a
  communications plan. The plan will be developed
  collaboratively with county commissions through a
  workgroup process.

17
State Commission Meeting Highlights

• Legislative Update
• AB 172 (Chan) is intended to be used for the
  implementation of the PFA initiative, should it
  pass next spring. The Commission has a support
  position on the bill which is now a 2-year bill
  and is not expected to move further this year.
• SB 564 (Torlakson) increases the tax on
  cigarettes by 1 per pack. It is currently in
  the Senate Revenue and Taxation Committee. The
  Commission has a support if amended position and
  staff will meet with the author regarding
  proposed amendments.
• AB 1565 (Pavley) would establish pilot projects
  to develop and implement a quality child care
  rating system. The Commission was asked to
  support the bill but declined to take action.

18
State Commission Meeting Highlights

• Legislative Update, cont.
• AB 1246 (Wolk) requires the Superintendent of
  Instruction, in conjunction with others, to
  develop and adopt preschool curriculum standards
  for 3- and 4-year olds and to convene a panel
  every 7 years to review the standards.
• Speakers asked the Commission to use its
  influence to slow down the process because it has
  not been inclusive of communities and experts
  with an understanding of the needs of English
  language learners.
• The Commission asked staff to offer the Dept. of
  Education expertise and support to convene a
  panel on ELL and asked the diversity and equity
  contractor to develop tools and supports for
  those working on the standards.

19
State Commission Meeting Highlights

• Media Update
• Ads promoting the benefits to society of
  universal access to preschool are in development
  and will run after the November special election
  until mid-to-late January.
• Parent focus groups, underway to help develop the
  anti-obesity ad strategy, have found
• Parents dont realize obesity is an issue for
  young children
• Parents dont recognize that their individual
  food choices have a cumulative impact
• Ease is a factor driving the use of fast food
• Parents think their children get enough physical
  activity
• The long-term health impact is the most
  motivating message

20
Upcoming Events

• 8/2-8/3 Newborn Home Visiting Conference
• Southern Region TA event
• Los Angeles
• 8/11-8/12 5-A-Day Social Marketing Conference
• Sacramento
• 8/17-19 First 5 Staff Development Summit
• Long Beach
• 9/27 4Cs Family Forum 2005
• Bay Area Region TA event
• San Mateo
• For more information about the events listed
  above and other upcoming events, visit the First
  5 calendar at www.f5ac.org