Russell Carty

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• Russell Carty
• Kona Bikepark Program

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Kona Bicycles

• Canadian Company based in Vancouver with offices
  in
• USA
• Monaco
• Switzerland
• Established in 1988 by Dan Gerhard and Jake
  Heilbron who are still the current owners.
• Kona is a riders brand Innovation comes from
  Team Riders, Staff and our consumers
• We produce a bike for everyone, from a kids bike
  to a world cup winning Downhill bike at 5,300
  euros.

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What is a Kona Bike Park?

• Bikepark concept is based on a winter model
• Use the lift to go up and ride down
• Ski Runs (Winter) Bike Tracks (Summer)
• Accommodation, Bars, other activates
• Ski Holiday in Winter Bike Holiday in Summer
• Same customers

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Why Kona Bike Parks?

• Kona is a riders brand, we want people to ride
  our bikes which in turn sells more bikes.
• We have a proven track record for producing
  strong, reliable and fun to ride bikes.
• More riders want to ride in Bikeparks on
  permanent trails.
• Resorts want to have year round business.
• Global Warming Some resorts need to turn to
  summer business.

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Kona Bike Park History

• Whistler, Canada in 1998 Kona became the
  official bike of the Whistler Bike Park.
• Since that year Kona have developed its bikepark
  program to offer
• Specific rental bikes with a parts back up
  program
• Bike Park Guidelines
• Bikepark Events
• Bikepark Website
• Kona Bikepark Online Forum
• Bikepark Passport
• Bikepark trail building Sessions
• Yearly Bikepark Forums
• Kona now have 17 Bikeparks in 13 different
  countries.

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Bike Park Stats
126,192 Lift runs in 2002 compared to an increase
to 242,487 in 2006
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Bike Park StatsWhistler Bikepark
Rider visits for Whistler - below 10,000 in 1999
to nearly 100,000 in 2006
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Bike Park Stats
Household Incomes - Whistler Overall, household
incomes among riders in Whistler are high 37 of
Bike Park riders having annual household incomes
in excess of 100,000.
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Importance of Mountain Biking in Decision to come
to Whistler Bikepark
Over 80 of visitors interviewed in Whistler
during the summer season said they came to visit
Whistler to ride in the bikepark
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Factors Important in Choice of Mountain Biking
Destination(Whistler Mountain Stats 2006)

• Top 4 Major Points
• 4.6 Variety of Trails
• 4.5 Number of Trails
• 4.3 Bike Friendly Amenities
• 4.0 Ease of Getting to Destination

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Reason for this presentation?

• Travel and Transport Links Very Important
• Without good transport links the park resort
  cannot grow
• Flying is the best way to travel, especially to
  Levi
• Summer routes need to be opened
• With bikeparks and summer resorts growing there
  is a need for more travel links.
• Ease to take bikes on planes
• Why do surf boards and golf bags go for free but
  a bike in a bag costs excess?

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• Questions?