Version 4

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Version 4
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Agenda

• Marcus Kirby of TfG on pass4press
• Jack Bisset of Polestar on proof4press
• Stuart Spiers of Vio on On-line Flight Checking

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Version 4
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What weve done and why - agenda

• PDF X/1a2001 - the great debate
• Changes to how the file is created
• The reasons behind those changes
• Flightcheck settings - warn, error and pass
• Applications and Operating Systems
• RIP Standardisation Initiative
• The next year - our current thoughts

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PDF/X-1a2001 - To be or not to be compatible

• What is PDF/X-1a?
• Much debate as to whether we should make Version
  4 fully compliant
• International standard being increasingly adopted
• Compatible with future developments
• Requires Acrobat 6 (recent release) or expensive
  alternative solutions
• Compromise - Recommend full compliancy but not
  fail on that alone

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PDF/X-1a and pass4pressHow they relate to each
other
pass4press
UK magazines
PDF/X-1a
print
print/web/office
PDF
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Or, alternatively,
PDF/X-1a
PDF
pass4press
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pass4press - required conditions for PDF/X-1a to
conform

• Image resolution restrictions need to be added
• Multiple Master fonts not permitted
• No non-CMYK colours
• Maximum ink density not to exceed 300
• Truetype fonts not recommended (warn not fail)
• Same as last year (almost)

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PDF/X-1a2001 - required additions for pass4press
to conform

• GTS-PDFXVersion and Conformance keys
• DeviceN color must be either Grey or CMYK
• Must identify target printing condition or Output
  Intent - introducing the very snappy
  OF-COM-PO-P1-F60
• LZW compression is not permitted
• The Trapped key must be set - and therefore
  should be either True or False

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The other changes

• Some file creation (application) changes and some
  PDF distillation changes
• Application changes relate to Quark as that is
  where the bulk of our experience lies
• Greyscale images must not have image box set to
  none
• Stylized fonts should not be used in Quark
• PDF creation changes
• No JBIG or JPEG2000 compression
• Annotations must not be set to print
• Document must not contain javascript, actions,
  embedded postscript fragments or layers

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And the reasons why

• Many are there to ensure that pass4press is
  PDF/X-1a compliant
• Some are there to remove potential issues that we
  have discovered through experience
• We believe that these changes provide a gradual
  but continual improvement which ensures that the
  pass4press standard (in combination with other
  initiatives) continues to provide real benefit to
  all parties in the workflow

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Flightchecking

• You will hear and see more on the on-line system
  in a bit but that is not the only work that has
  been carried out
• PPA felt that it was important to provide
  vendors/manufacturers with a mechanism to help
  determine whether their solutions could deliver a
  file that met the pass4press standard
• Different manufacturers deliver different levels
  of solution
• Direct from Quark (create postscript, distill and
  flightcheck)
• From postscript file (distill and flightcheck)
• Simply flightcheck the pdf

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Flightcheck 2

• We have created a series of files (application,
  postscript, and pdf) which pass,warn and fail
  correctly on all criteria that need to be checked
• Provide these files to suppliers who run them
  through their solutions and provide the reports
  back for the PPA to check
• If all is satisfactory the vendor will be
  permitted to use the pass4press logo and name
  within their product and the pass4press website
  will include them in a list of accredited
  solutions

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What is checked (1)

• PDF version 1.2 or below will fail and if they
  include transfer curves, halftone settings, ICC
  profiles, or OPI comments they will fail
• Image resolutions below 150dpi fail, between 150
  and 300dpi warn, between 300 and 450 pass and
  over 450 warn
• Separated PDFs (as opposed to composite) and
  those with security settings fail
• Multiple Master, fonts not embedded or subset -
  all fail stylized fonts or Truetype fonts will
  warn
• If PDF contains RGB, spot or LAB colours it will
  fail
• If any image has maximum ink density over 300 it
  will warn

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What is checked (2)

• If any bitmap has resolution higher than 2400dpi
  it will warn
• If PDF does not have the PDF/X-1a version and
  conformance tags in the header or if it does not
  have an Output Intent (printing condition
  description) specified it will warn
• If DeviceN setting are not set to only grey or
  CMYK it will fail
• If LZW compression is used or the Trapped key is
  not True or False it will fail
• If PDF contains javascript, actions, embedded
  postscript fragments or layers, and if it
  includes annotations or uses JBIG or JPEG2000
  compression it will fail

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Applications and Operating Systems

• Quark Xpress, InDesign, Acrobat, Mac OS 9 and X
  (and classic within OS X) and PC
• Much debate over exactly how to provide
  guidelines for how to prepare files correctly
  without creating 128 page brochure
• We believe we have produced a simple yet
  comprehensive guide to cover most scenarios

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RIP Standardisation Initiative

• Different RIPs process files differently
• Needed mechanism for testing RIP settings to
  allow vendors to release instructions for how to
  set the RIPs up so that they produced consistent
  (and expected) results
• Borrowed heavily from a number of international
  working groups and organisations and created a
  test file along with image of how file should
  appear
• Test file and image available on website with
  links to vendors who have produced solutions or
  instructions
• We strongly suggest that all publishers use the
  test file to check their end-to-end workflow

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And now

• Looking to make PDF/X-1a mandatory next year
• Looking to provide further assistance and
  instructions on the Pass4Press website
• Looking to provide ICC profile(s) for target
  colour space(s)
• Looking forward to a break!
• Looking forward to Jacks bit about
  proof4press

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• Proof and Print are different !

Proof
Print
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What are the issues with Proofing ?

• In the analogue world there was limited
• choice and limited variance.
• In the digital world, multiple choice and
• an unlimited ability to vary the result.
• Proofs can be provided to the printer
• which are not reproducible on press, the
• result is disappointment for all concerned.

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What is proof4press?

• proof4press is an accreditation process by
• which different proofing systems can be
• aligned to produce a common industry
• proven result.
• proof4press will allow all pages of a
• magazine, be they editorial or advertising to
  
• be produced to single standard.
• proof4press non proprietary, open standard.
• 
  

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Which Proofing Standard ?

• Debate within pass4press committee.
• Aligned with ISO 12647.
• Industry proven standard.
• Aimed initially at quality coated products.
• 
  

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How are you accredited ?

• A standard suite of images and
• colorimetric charts are produced.
• There is a process of visual assessment
• and scientific measurement of submitted
• samples.
• The data captured during accreditation is
• used to police the standard.

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How will I know I have a proof4press proof ?

• Proofs will have a control element and the
• proof4press logo.
• There is a verification process.

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How is proof4press policed ?

• proof4press verifier software.
• Read control strips on the proof.
• Software compares against standard,
• pass or fail.
• Pass allows printing of a certificate.
• Certificate attached to proof.

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• Where can I get the proof4press verifier
  software ?

• proof4press Verifier software
• Available from Laurie Mullany Associates.
• More information at pass4press.com

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• Who is accredited ?

• Creo.
• Agfa.
• Du Pont.
• KPG.
• Others to follow.

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• Developments

• Range of proof standards for different
• substrates and print conditions.
• Increase number of systems /vendors
• accredited.
• 
  

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What are the benefits ?

• More consistent match on Press.
• Aligns with work many printers are doing
• to with ISO 12647 print standards.
• proof4press will allow more choice in
• proofing solutions that can produce a
• standard result.
• Greater confidence that the proof result
• will translate to ink on paper.
• 
  

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Proofs you can
match on Press
Proof
Print
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Flight Checking and Ad Delivery Web site
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Drivers for the site

• Mechanism for getting Pass4Press specification
  adopted
• Project standards upstream
• Common mechanism for sending Ads to any publisher
• Reduce the numbers of incorrect files sent to
  publishers
• Free for advertisers

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Web site requirements

• Phase I
• Online registration
• Support for current and future P4P versions
• Compliance check carried out at senders site
• Provide fail, warning and pass capability
• Provide an online help facility
• Simple send mechanism
• Option to save to disk

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Web site requirements contd

• Job Ticket
• Unique job ID for tracking
• Unique work group for each publishers title
• Email notifications for publishers
• Phase II
• Option for Publishers to add specifications
• Pre-flight and send one Ad to multiple titles

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Applet on desktop enables simple drag and drop
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Thats it!