Findings From A Survey Of 500 Voters In Wisconsin And An Oversample Up To 400 Voters In Swing Distri

1
Findings From A Survey Of 500 Voters In Wisconsin
And An Oversample Up To 400 Voters In Swing
Districts April 2008
2
Methodology

• Statewide sample size of 500 voters
• Oversample of 200 voters in swing districts, for
  a total of 400 swing district voters (defined as
  districts where neither party averages more than
  55 of the vote in competitive statewide
  elections)
• Interviews conducted March 12-16, 2008
• Margin of error is /- 4.4

P O L L
The Mellman Group/Public Opinion Strategies.
(4/08)
3
Support For A Statewide Smoke-Free Law Has
Increased Over The Last Year
Favor/Oppose Smoke-Free Law Over Time

5

-6
DK
Favor
Oppose
2007
2008
2007
2008
2007
2008
The Mellman Group/Public Opinion Strategies.
(4/08)
Source 2/07 TMG/POS WI statewide survey
4
Strong Majorities Across The State Support The Law
Favor/Oppose Smoke-Free Law By Region
Wausau/ North Central
Milwaukee County
Green Bay/ Northeast
Milwaukee Suburbs
La Crosse/ West
Madison/ South Central
37
34
38
30
27
72
The Mellman Group/Public Opinion Strategies.
(4/08)
5
Voters Expect Wisconsin To Become Smoke-Free
Regardless of how you feel personally, how likely
is it that smoking will be prohibited in most
indoor public places in Wisconsin, including all
workplaces, public buildings, offices,
restaurants and bars within the next two years?
Statewide
Swing Districts
41 Very
9 Very
42 Very
7 Very
The Mellman Group/Public Opinion Strategies.
(4/08)
6
A Majority View Second Hand Smoke As A Serious
Health Hazard Especially In Swing DistrictsFew
Believe It Is A Minor Or No Health Hazard At All
In general, do you feel that exposure to
second-hand smoke is a serious health hazard, a
moderate health hazard, a minor health hazard, or
not a health hazard at all?
Statewide
Swing Districts
The Mellman Group/Public Opinion Strategies.
(4/08)
7
A Sizable Majority Of Voters Says That They Are
More Likely To Vote For A Candidate That Supports
A Smoke-Free Law
Now Im going to read you some statements about
two candidates for state office and ask for whom
you would vote
Candidate X supports the state law that would
prohibit smoking in most public places, including
workplaces, public buildings, offices,
restaurants and bars
Candidate Y opposes the state law that would
prohibit smoking in most public places, including
workplaces, public buildings, offices,
restaurants and bars
Swing Districts
Statewide
Candidate X support
49 strong
47 strong
Candidate Y oppose
14 strong
16 strong
No difference
2007 Candidate X - Support
57 Candidate Y - Oppose 32
DK/Ref VOL
The Mellman Group/Public Opinion Strategies.
(4/08)
(darker shadingstronger intensity)
8
Majorities Of Voters In Every Part Of The State
Agree That The Legislature Should Take Immediate
Action On A Smoke-Free Law
Agree With Supporter/Opponent Of Smoke-Free Law
By Region
Milwaukee County
Green Bay/ Northeast
Milwaukee Suburbs
La Crosse/ West
Madison/ South Central
Wausau/ North Central
12
56
18
28
20
21
The Mellman Group/Public Opinion Strategies.
(4/08)