Experience Design

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Experience Design

• Dhaval Vyas
• dvyas_at_few.vu.nl
• Room T-304

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Normans 3-layer model of Emotions
Norman (2004)
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Normans 3-layer model of Emotions
Norman (2004)
Visceral Design
Jaguar E-type
Apple iMac
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Normans 3-layer model of Emotions
Norman (2004)
Behavioral Design
Mercedes-Benz Seat Controls
Casio G-Shock Watch
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Normans 3-layer model of Emotions
Norman (2004)
Reflective Design
Time-by-Design
Sexy Urinal
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APEC Framework
Vyas van der Veer (2005)
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APEC Framework
Vyas van der Veer (2005)

• Aesthetic Aspect
• Visceral appreciations based on sensory
  information only
• Naturally determined
• Skin-deep beauty
• Practical Aspect
• Physical activities a user is capable of with
  respect to the system
• Exploits Usability Functionality
• Emotional Aspect
• Related to emotions such as joy, anger, disgust,
  etc.
• Helps in the decision making
• Cognitive Aspect
• Involve interpretation, information processing,
  problem solving, use of memory, etc.
• Beauty within

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Lets have a Practical Example
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APEC in Practise
Gabriella is a high-school student. She goes to
parties several times in a week. She cares a lot
about her image amongst her friend circle. She
loves RB, Country and Ragge music and she has
music CDs of almost all RB stars. Whenever she
is at home, she always listens to music on her
computer. Her room is full of posters of
movie/pop stars. She likes using new gadgets. She
also likes traveling with his friends.
Gabriella (18) Student
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APEC in Practise

• Function ?? Emotional
• Pleasure through good quality music
• Personalization of music
• Surprise evoked by the Shuffle function
• Contextual Sensitive Player Country music in
  hills of Barcelona
• Function ?? Cognitive
• Relaxed 12 hours play
• Being able to create music files
• Flexibity Other file format can be stored
• She keeps her school assignments in the same
  device
• Interaction ?? Emotional
• Pleasure Soft touch
• Fun a DJ like interaction through Click-Wheel
• Fun mapping of circular Click-Wheel interaction
  with linear screen interaction

• Interaction ?? Cognitive
• Fun mapping of circular Click-Wheel interaction
  with linear screen interaction
• Familiarity the players screen has a very
  familiar metaphor
• Menu Driven Interface
• Interaction ?? Practical
• Easy to hold and use by single hand
• Appearance ?? Aesthetic
• Pleasing to eyes Plastic body with metallic and
  white color
• Pleasure - Soft touch
• Appearance ?? Emotional
• Pleasant Surprise evoked by the unconventional
  look
• Appearance ?? Cognitive
• Pleasant Surprise evoked by the unconventional
  look
• Social identity of owning a new device in friend
  circle

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Student Exercise

• Use the APEC framework in you given problems
• Work in Groups
• Student Discussion

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References

• Books
• Technology as Experience. 2004. By McCarthy, J.,
  Wright, P. MIT Press.
• Funology From Usability to Enjoyment. 2003.
  Blythe, M. (Ed.) Kluwer Publications.
• Emotional Design. 2004. Norman, D. Basic Books.
• Papers
• Experience Prototyping. DIS-2000
• The Building Blocks of Experience. DIS-2000
• Understanding Experience in Interactive Systems.
  DIS-2004.
• And many more

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Thank You !

• Further questions and queries are welcome.
• Dhaval Vyas
• Room T-304, Informatica Section
• dvyas_at_few.vu.nl