Public Relations

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Public Relations
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What is Public Relations?

• Communication with others to promote your topic
• Actively communicating ideas to better promote
  the profession TN AT Society

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What is the Plan of Action?

• Establish a public relations campaign with focus
  position and, credentials
• Understand and beat your competition with public
  relations
• What is your topic position?
• How do you generate positive publicity?
• Develop a public relations committee or person
  within your staff
• What do you want your image to look like?

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Questions to Ask Yourself When Developing a Plan

• Who are Certified Athletic Trainers?
• What do Certified Athletic Trainers do?
• Where do Certified Athletic Trainers work?
• Why is an Certified Athletic Trainer needed?
• When are Certified Athletic Trainers services
  necessary?
• How can you help?

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Where Can We Advertise?

• Television
• Radio
• Websites
• Posters
• Brochures/Pamphlets
• Newsletters
• Newspapers

• Sponsorship of event
• Presentations to organizations
• Banners/Billboards
• Relationships with other entities
• Establishing TRADITION
• PROFESSIONALISM

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Professionalism

• How can we promote professionalism?
• Behavior
• Language
• Clothing
• Personal hygiene
• Relationships

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What Can UIs ATEP Do?
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Tennessee Athletic Trainers Society Public
Relations

• One area where the work of these individuals is
  evident is in the many activities catalogued to
  commemorate NATA Month.
• Many members do an outstanding job of arranging
  presentations to civic groups, recognition by
  local government agencies, as well as radio
  spots, TV appearances and newspaper stories
  related to our profession.
• In addition, the group is working on ways to get
  the word out to the public as well as various
  groups on what the certified athletic trainer is
  and how we contribute to the healthcare of the
  athlete and the physically active.
• They have accumulated with the help of the
  membership various NATA brochures for
  distribution and are updating a secondary design
  of our TATS display that can be used for health
  fairs, civic group functions and school
  activities for the general public.

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NATA Public Relations

• http//www.nata.org/natm/index.htm
• http//www.nata.org/natm/audio/NATMonth.mp3
• http//www.nata.org/natm/audio/Spot2.mp3
• NATA Public Relations PowerPoint

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Thank You!