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Part 4 Effective EMail

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Purpose, why you are writing, what you hope to accomplish ... ( e.g., V.P. Cheney, in V.P. debate, said go to factcheck.com, when he meant factcheck.org) ... – PowerPoint PPT presentation

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Title: Part 4 Effective EMail


1
Part 4Effective E-Mail
  • Marketing
  • Chapter 9
  • Mechanics
  • Chapter 10
  • Composition
  • Chapter 11

2
Composition
  • Composition
  • Purpose, why you are writing, what you hope to
    accomplish
  • Target, who you are writing to, do your homework
    (i.e., marketing research)
  • Brevity, not just the soul of wit
  • Clarity, clear meaning, define if needed

3
Composition
  • Composition, continued
  • Screening, for offensive phrasing, unintended
    meaning
  • Formatting, keep it friendly, white space
  • Inviting, to action, response, hit your site,
    answer a survey (remember your purpose?)
  • Attaching, necessary detail (web page,
    attachment, URL, etc.) (remember brevity?)

4
Composition
  • Composition, further continued
  • Focus on your target, (e.g., your reader,
    customer, prospect, etc.), use you and your, not
    me and my! (remember target?)
  • Proofread! From e-mail addresses and websites
    that are unreachable to misspelled customer
    names, catch it before you send it! (e.g., V.P.
    Cheney, in V.P. debate, said go to factcheck.com,
    when he meant factcheck.org)

5
Proofreading Exercise
  • Try your hand at fixing the following . . .

6
How many mistakes in the following? We all make
misteaks. There is a reason for many of these
were all pressed for time. A mispelled word to
a friend is one thing, not a problem really.
But, losing a sell because a potential client
thinks were sloppy is another. Always pay
attention to youre writing and develop good
proofreding skills. That way, you will never
suffer a bad result just because of your
writing. How many times is the letter f used
below? If you use good proofreading skills, you
should feel good about your use of e-mail, or any
other type of communication often used.
7
How many mistakes in the following? Six
mistakes We all make mistakes. There is a reason
for many of these were all pressed for time. A
misspelled word to a friend is one thing, not a
problem really. But losing a sale because a
potential client thinks were sloppy is another.
Always pay attention to your writing and develop
good proofreading skills. That way, you will
never suffer a bad result just because of your
writing. How many times is the letter f used
below? Six times If you use good proofreading
skills, you should feel good about your use of
e-mail, or any other type of communication often
used.
8
Composition
  • Dos of Effective E-Mail (pgs 271-272)
  • Secure an account for your business
  • If you are a large operation, use custom e-mail
    addresses
  • Avoid free accounts
  • Check mail regularly
  • Respond quickly

9
Composition
  • Dos of Effective E-Mail (pgs 271-272)
  • Write clearly
  • Meet customers wants and needs
  • From customer-provided addresses, assume that
    customer wants information and that you will
    include value in your content

10
Composition
  • Dos of Effective E-Mail (pgs 271-272)
  • Use signature function of your system to best
    effect
  • Save sent and received mail
  • Promote your e-mail address like youd promote
    all your contact information
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