Tourism Policy

1
Tourism Policy

• a guideline for the future or a course of action
  to meet stated goals objectives
• consistent behavior
• Dynamic
• National, State and Local
• Serve Public Interests
• food sanitation, building construction
  licensing
• Assists Planning, Development Marketing

2
Public vs. Private

• Public
• Through compromise
• House or Senate to Congress to the President
• changes/modifications to please all
• Influenced by lobbyists/special interest grps
• w/ help of research
• Private
• Specific to the Company/Enterprise
• Vary by segments of the industry

3
Reasons for Policy

• Economic Benefit
• a commitment
• Regulation Control
• for safety and benefits
• Visibility, Recognition Support
• easier to assist when recognizable
• Self-Interest (govt)
• see ways of getting a piece of the pie!

4
U.S. Tourism Policy

• 1872 Yellowstone est. demand
• 1916 National Park Service founded
• handed out auto guidebooks
• by 1920 one million visitors to parks!
• 1940 NPS Domestic Travel Act
• 1958 Office of International Travel
• Visit USA created (flopped)
• 1961 International Travel Act
• created US Travel Service (also troubles)

5
Recent Policy

• 1970 modified Intl Travel Act
• Natl Tourism Resources Review Commission
• created 11 task forces
• examined supply/demand
• 1981 National Tourism Policy Act
• first to recognize Natl importance of tourism
• created USTTA
• led to Tourism Policy Council
• Travel and Tourism advisory Board

6
Local Tourism Policy

• Organizations Involved
• Chamber of Commerce
• Convention Visitors Bureau
• City Council Tourism Subcommittees
• Regional Tourism Offices/Councils
• Special Tourism Districts

7
Intl Tourism Organizations

• European Travel Commission (ETC)
• 1948 to rebuild post WW2
• 23 countries now represented
• Pacific Asia Travel Association (PATA)
• 1951 tourism in Asia Pacific Rim
• World Tourism Organization
• 1975 109 country members!
• Tourism Bill of Rights and Tourist Code
• Organization of American States (OAS)