Promoting our Profession

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Promoting our Profession!

• Using the Centennial Toolkit to generate PR for
  your unit and build buzz for a new global event

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Two Tools / One Great Year

• Centennial Toolkit Full of ideas, tidbits and
  templates units can use to get celebrate our
  Centennial during the year.
• International Event Coming in the fall, this
  new annual event will serve to showcase how info
  pros bring value to their organizations

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Centennial Idea Exchange

• Warming up Have an event or PR idea to share?
• Getting in Gear Each table generates three
  ideas and shares their favorite.
• Nows your chance to have others kick the tires
  on your ideas and help make them even better!
• Crossing the Finish Take these back to your
  units!

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Toolkit Highlights

• Options, Options, Options!

SLA Then Now
Careers for Info Pros
Branding Style Guide
10 Factoids for 10 Decades
Digital Photo Archive
Fill-in-the-blanks press releases
Tying into the Future
Request the Traveling Exhibit
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SLA History Then Now

• By the Numbers - Dues, salaries, membership
• Technology Innovations then and now
• Special Libraries What and where
• Industries New and evolving Divisions
• For more details, see the Centennial Timeline at
  http//wiki.sla.org/display/CentCel/Timelines
• Feel free to add your own!

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Career Paths Opportunities

• What We Do Where We Work
• Describes the range of job titles applicable to
  the skills of information professionals and the
  variety of environments where they can apply
  their unique skills.
• Know of a colleague with a cool unusual job?
  Add it here!

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Branding, Style Press Releases

• Check out the Centennial Branding Style Guide
  for how to phrase your promotional materials.
• Fill-in-the-blanks press releases for all Great
  for announcing election results, member
  achievements, events, awards, research findings
  and more.

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Digital Photo Archive
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SLA 10 Factoids for 10 Decades

• 1910-1919 Directory of Special Libraries
  published listing 100 libraries in 24 fields.
• 1950-1959Katherine Hepburn plays head librarian
  of a TV network research dept. whose job is
  threatened by a computer in Desk Set.
• 1960-1969 Visitors to NY Worlds Fair are first
  to see an online bibliographic retrieval system.
• 1990-1999 SLA publishes The Value of Corporate
  Libraries.

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SLA Going ForwardTying Centennial to Strategic
Alignment

• In the Beginning
• Special librarians among the first to adopt
  online database access in 1970's, led the move to
  virtual libraries in the 1990's, and they now
  coach others on how to find hidden information on
  the web. 
• Theyve figured out how to deliver information to
  global organizations
• Going Forward
• They will adapt in the face of continued
  globalization, social and technological change,
  evolving with their organizations.
• They will demonstrate the connection between good
  information and smart business decisions.

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And much, much more!

• Stump speeches unit leaders can use for reaching
  out to local business community or trade groups.
• Speech for individual members who have an
  opportunity to present a cross department or
  company-wide staff meeting.
• How to request the traveling exhibit.
• Ideas for sponsorship proposals.
• Add your own suggestions and examples!

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New International Event

• Once-in-a-lifetime opportunity!
• Launching in the Fall of 2009
• Seeking to showcase how info pros serve a broad
  variety of organizations worldwide
• Building on our past by demonstrating how our
  current strengths make us key to
  future success

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Intl Event Idea Exchange

• Warming up
• Why are we relevant?
• Why should employers care?

Getting in Gear Each table shares best idea for
how to communicate this outside the profession.
Crossing the Finish Anything goes- keep your
ideas coming via the wiki!
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Thank You!

• PR Chairs Centennial Toolkit
• http//wiki.sla.org/display/SLACTK/Home
• Contact Cara Schatz or Jill Strand with questions
  or ideas.
• cara_at_sla.org / jstrand_at_faegre.com
• Kudos to the PR Advisory Council for all their
  incredible work!
• Liz Blankson-Hemans
• Shira Kavon
• Heather ODaniel
• Cara Schatz
• David Shumaker
• Libby Trudell