Sharing Search Engine Optimization SEO with our Friends

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• Sharing Search Engine Optimization (SEO) with our
  Friends

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• Introduction
• Internet Marketing Overview
• SEO How it works
• Organic Search Marketing
• Closing Remarks

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Introduction
Jonathan Moser is the president and
founder of finalsite and is responsible for the
day to day operations. Since 1998, Mr. Moser has
been bringing interactive web design and web
software to leading independent schools and
organizations around the world. finalsite
currently serves over 250 independent schools and
a total of nearly 800 schools and educational
organizations around the world.
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• Take 5 minutes and talk to your neighbor about
  what you would like to get out of this
  presentation!
• Be Social.

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4 Forms of Internet Marketing
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1
2
Social Media
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Benefits of Internet Marketing

• Easy to measure effectiveness and track ROI
• Easier to segment and target market
• Niche marketing creates high ROI opportunities
• Interactive opportunities higher conversion
  rates

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E-mail Marketing
E-Newsletter from Avon Old Farms Site. You can
track who opened the e-mail plus check on what
links were clicked the most.

• Advertise Products Services to Existing Client
  Base
• Cost Effective Way to Advertise Online
• Promote Website or your school
• Automated Signup Opt-Out Functionality

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Social Media

• Setup Accounts at your local Social Networking
  site
• Push/Share News from your site with popular
  Social Media Sites
• Links help SEO
• Make sure you have a sustainable plan

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Paid Search Marketing / Sponsored Links

• Listed Within 15 Minutes
• Listing Based On Bids
• Larger Budget More Traffic
• Easily Geo-target Visitors

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Organic Search Engine Marketing

• Millions of Searches Done Every Day
• Receives 80 Of Search Engine Clicks
• Reaches Searchers Looking for Your School /
  Services
• Reach Applicants Throughout The Entire Buying
  Cycle

Higher ROI Than Any Other Form of Internet
Marketing!
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Example Top Rankings Drive Qualified Traffic
Higher ROI Than Any Other Form of Internet
Marketing!
7 Ranking Independent School New York City
NYSAIS 1 Paid Sponsored AD NYC Christian
Education
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SEO Before
Higher ROI Than Any Other Form of Internet
Marketing!
Very Little Organic Rankings ExistedMinimal
Organic TrafficLow ROI From Website Visibility
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SEO After

• Dramatically Increased Overall Visibility
  Obtained Over 162 Top Rankings Increased Website
  Visitors by 187.50 Google Traffic Increased Over
  100 Increased ROI

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How search Engines Work

• Spiders (Bots)
• Find you via links to your site (no need to
  submit)
• They index (make a copy) of all your pages that
  they can find
• They come back sometimes daily, definitely
  monthly to keep their indexes current
• Robots can be kept off certain pages using your
  robots.txt file
• Robots are like a regular web surfer, but they
  dont hold cookies, no session variables
• Most robots ignore javascript, and cant see
  flash.
• Search Engine Result Pages (SERPS)
• Based on complex algorithm (mathematical formula)
• Well review the basics of Googles algorithm
  under inbound link development section
• Goals of Search Engines
• Accuracy Relevancy
• Speed
• Make money while upholding integrity of their
  search results
• Google Adwords, Yahoos Overture (pay per click)
  primary revenue sources.

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SEO Basics

• Keyword Research
• Baseline Ranking Report
• On-Page Optimization
• SEO Copywriting

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Understanding Keyword Research

• Helps Define Targeted Search Phrases
• Reaches Visitors Throughout The Buying Cycle
• Phrases are Selected Based on
• Conversion
• Potential
• Competition Level

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Example Effective Keyword Research

• A Question On Every Potential Website Owners Mind
• Highly Converting Search Term Closer to the End
  of the Buying Cycle
• Competitive Term With a High ROI

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Understanding On-Page Optimization

• Inclusion of Targeted Keywords Within the Website
  Source Code
• Most Importantly
• Title Tags
• Meta Keywords Descriptions
• Image Alt Attributes

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Understanding On-Page Optimization

• Revising Copy to Include Targeted Keywords
• Improves Website Relevancy For Targeted Phrases
• Helps Increase Website Rankings
• Additional Copy to Existing Pages

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Understanding On-Page Optimization

• List WebPages Available Within a Site
• Contains Priority Of Page
• Tells Engines When Pages Have Been Added
• Replaces Manually Submitting Webpages
• www.sitemap.org Standard

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Understanding Link Building

• When a Website Links to Your Site
• Helps Increase Popularity to Your Site
• Drives Traffic to Your Website
• Helps Increase Search Engine Rankings

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• Sharing Search Engine Optimization (SEO) with our
  Friends
• www.finalsitesocial.com