Presentation 4.5: Program Planning

1
Presentation 4.5Program Planning
2
Outline

• A Program
• The Steps
• Some Examples
• Exercise 4.11 Event Planning
• Case Studies 9 14
• Summary

3
Introduction

• Outreach activities benefit from a plan
• Planning makes your activities more effective
• Planning a program follows a logical sequence of
  steps

4
Programs

• Could be individual presentations or meetings
• Could be a regional campaign of presentations,
  brochures, billboards, exhibits, or
  demonstrations that all lead to a goal
• Both take planning

5
A program is

• An effort to disseminate information to the
  public during a specific time
• Provides people with informational and
  motivational messages about an issue
• Can stimulate people to take action

6
Components of a program

• Assessment
• Audience
• Goal and Objectives
• Message and Tools
• Plan
• Implement
• Monitor and Improve

7
1 Assessment

• Assemble team
• Discuss the need
• Describe a vision
• Think about each partners role resources

8
2 Audience

• Identify which groups you wish to reach
• Learn about their concerns, expectations,
  barriers, understandings
• Identify strategies that may reach these people
  effectively conferences, meetings, brochures,
  posters
• Be specific!

9
3 Develop goals and objectives

• Goal The big target
• Objective What you want the audience to do as a
  result of receiving your message

10
4 Message and tools

• Address what audience cares about
• Give them new information in a way they can hear
  it
• Consider the messenger
• Keep it simple
• Pilot test the draft materials before you produce
  them

11
Sample tools

• Brochures, flyers, posters
• TV/Radio PSA, Paid ads, news release
• Newspaper, newsletter
• Billboard, direct mail
• Pencils, caps, shirts
• Programs, classes
• Festival, event, clean-up

12
5 Plan

• Create a timeline
• Create a budget
• Identify resources needed -- people, materials,
  funds

13
6 Implement

• Produce materials
• Use partners to deliver messages
• Conduct training for volunteers
• Develop a monitoring process to collect the
  information that will describe success!

14
7 Monitor and evaluate

• Pilot test tools before launch
• Revise and implement
• Record the reach
• Explore the reaction
• Measure the impact
• Consider indicators

15
Festivals

• Riverlink uses a downtown fountain in Asheville
  NC to give raft rides for children while parents
  pick up information about river health and
  quality.

16
Media Event

• TNC invited local TV and newspaper journalists to
  a prescribed fire, gave them suits, and provided
  information.

17
Roadside Signs

• Drivers are reminded of land managed with
  prescribed fire, even after the area was burned.

18
Exercise 4.11 Event Planning
19
Exercise 4.11 Directions

• Events can be festivals, exhibits, fairs,
  sidewalk tables, demonstrations, awards
  ceremonies, etc.
• What are the theme and location for your upcoming
  event?
• What things must be accomplished to create a
  successful event?

20
Exercise 4.11 Directions

• Identify what needs to be accomplished by each
  planning subcommittee.
• Who should have this responsibility? What do they
  need to be successful?
• When does this need to occur?
• Develop a master timeline for all of the
  subcommittees.

21
Case Study 9 Karst Habitat Restoration in
Arkansas
22
Case Study 14 A Multi-Agency Initiative Water
Education in Kentucky
23
Summary

• Start by thinking about your situation, the
  audience, and the purpose of the program
• Build effective partnerships and identify ways
  for each to have a role in the program
• Pilot test to make your program effective

24
Credits

• Slide 4 Martha Monroe and Larry Korhnak
• Slide 14 Riverlink, North Carolina
• Slide 16, 17 Martha Monroe