Credibility of Physicians and Other Health Care Providers for Physical Activity Information, 2003

1
Credibility of Physicians and Other Health Care
Providers for Physical Activity Information, 2003

• Overall, in 2003, 57 of adults in Ontario stated
  that they felt physicians were very believable
  sources of physical activity information and 40
  stated that they felt they were somewhat
  believable.
• 46 of Ontario residents stated that they felt
  other health care providers were very believable
  as sources of physical activity information and
  53 stated that they felt they were somewhat
  believable.
• There were no differences between men and women
  in opinions of either of these sources.

2
Credibility of Physicians and Other Health Care
Providers for Physical Activity Information by
Age, 2003

• In general, Ontarians aged 65 or older were less
  likely than those aged 18 to 24 to state that
  they felt physicians and health care providers
  were very believable sources of physical activity
  information.

3
Credibility of Physicians and Other Health Care
Providers for Physical Activity Information by
Education, 2003

• There was no difference between Ontarians of
  various education levels in the extent to which
  they felt physicians and other health care
  providers were believable sources of physical
  activity information.

4
Credibility of Physicians and Other Health Care
Providers for Physical Activity Information by
Activity Level, 2003

• There was no difference by activity level in the
  proportion of people who felt that physicians or
  other health care providers were very believable
  sources of physical activity information.

5
Credibility of Athletes for Physical Activity
Information, 2003

• Overall, in 2003, one third of Ontario residents
  stated that they found athletes to be very
  believable as sources of physical activity
  information and 60 stated that they found them
  to be somewhat believable.
• There were no significant differences between men
  and women.

6
Credibility of Athletes for Physical Activity
Information by Age, 2003

• Those aged 65 or older were less likely than any
  other age group to see athletes as very
  believable.

7
Credibility of Athletes for Physical Activity
Information by Education, 2003

• There were no differences by level of education
  in stating that athletes were very or somewhat
  believable.

8
Credibility of Athletes for Physical Activity
Information by Activity Level, 2003

• There was no difference by activity level in the
  proportion of people who felt that athletes were
  very or somewhat believable.

9
Credibility of Researchers for Physical Activity
Information, 2003

• Overall, in 2003, 42 of adults in Ontario stated
  that they found researchers to be very believable
  as sources of physical activity information and
  56 stated that they found them to be somewhat
  believable.
• There were no significant differences between men
  and women.

10
Credibility of Researchers for Physical Activity
Information by Age, 2003

• Ontario residents aged 65 and older were least
  likely to state that they perceive researchers as
  very believable.

11
Credibility of Researchers for Physical Activity
Information by Education, 2003

• There were no differences by level of education
  in stating that researchers were very or somewhat
  believable.

12
Credibility of Researchers for Physical Activity
Information by Activity Level, 2003

• There was no difference by activity level in the
  proportion of people who felt researchers were
  very or somewhat believable.

13
Building a Communication Strategy for Physical
Activity, 2003

• Messages should be communicated using multiple
  channels including traditional media, technology
  and face to face.
• Posters can be posted in high traffic areas like
  cafeterias in work sites and schools, in health
  clinics, recreational facilities and other
  venues.
• Television and magazines continue to be popular
  sources of information on physical activity. Work
  with local stations to promote local physical
  activity opportunities during key viewing
  periods. Identify champions in the media who will
  feature articles about physical activity.
• Engage credible sources to promote the message
  Heart and Stroke Foundation ParticipACTION
  particularly for adults physicians for men
  researchers and athletes among those 18-24 years
  of age.
• Link messages to about building an active
  lifestyle to local resources (e.g. local
  recreation department) and opportunities (e.g.
  showcasing local bicycling paths).

14
Attitudes Toward Physical Activity, 1998 2003

• Overall, in 2003, 83 of Ontario residents
  considered physical activity fun to do, whereas
  12 considered it boring. Less than 5 considered
  it to be neither boring nor fun.
• There was an increase from 1998 to 2003 in the
  proportion of people who considered physical
  activity to be fun.

15
Attitudes Toward Physical Activity by Age, 1998
2003

• In 1998, those aged 45 to 64 were less likely
  than those aged 18 to 24 to consider physical
  activity fun.
• In 2003, those aged 65 years or older were less
  likely than those aged 45 to 64, who were in turn
  less likely than those aged 18 to 24, to consider
  physical activity fun.

16
Attitudes Toward Physical Activity by Education
Level, 1998 2003

• Among those with a university level education,
  there was an increase from 1998 to 2003 in the
  proportion who considered physical activity fun.

17
Attitudes Toward Physical Activity by Activity
Level, 1998 2003

• In 2003, those who had the least level of
  activity were less likely than those who were
  moderately physically active, who in turn were
  less likely than those who were highly physically
  active, to state that they found physical
  activity to be fun. The same trend held true for
  1998.
• Among least actives there was an increase in the
  likelihood of reporting that physical activity
  was fun from 1998 to 2003.

18
Attitudes Toward Physical Activity, 1998 2003

• Overall, in 2003, 98 of Ontario residents
  considered physical activity to be beneficial.
• There were no differences between women and men
  or over time in this attitude.

19
Attitudes Toward Physical Activity by Age, 1998
2003

• There was an increase from 1998 to 2003 among 18
  to 24 year olds in the likelihood that they
  considered physical activity to be beneficial.

20
Attitudes Toward Physical Activity by Education
Level, 1998 2003

• There were no differences across time or by those
  with various levels of education in their
  likelihood to consider physical activity
  beneficial.

21
Attitudes Toward Physical Activity by Activity
Level, 1998 2003

• Among least actives there was an increase in the
  likelihood of reporting that physical activity
  was beneficial from 1998 to 2003.

22
Attitudes Toward Physical Activity, 1998 2003

• Overall, in 2003, 92 of Ontario residents
  considered physical activity to be pleasant. This
  represented an increase from the 87 who felt
  this way in 1998. This change in attitude could
  be seen in both men and women.

23
Attitudes Toward Physical Activity by Age, 1998
2003

• There was an increase from 1998 to 2003 among 25
  to 44 year olds in the likelihood that they
  considered physical activity to be pleasant.

24
Attitudes Toward Physical Activity by Education
Level, 1998 2003

• There were no differences across time or by
  various levels of education in the likelihood to
  consider physical activity pleasant.

25
Attitudes Toward Physical Activity by Activity
Level, 1998 2003

• Among those who reported least or moderate levels
  of physical activity there was an increase in the
  likelihood of reporting that physical activity
  was pleasant from 1998 to 2003.
• In 1998 those who were highly active were more
  likely than those who reported a low active
  level, who in turn were more likely than those
  who demonstrated the least level of physical
  activity, to believe that physical activity was
  pleasant. The same could be said for moderate and
  low active individuals in 2003.