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Title: Management, 8e Schermerhorn Chapter 4


1
Management, 8eSchermerhornChapter 4
  • Instructor Dr. Robert Kenmore
  • Zarb School of Business
  • Hofstra University

2
Organization of the Text Management (8th
Edition) by Schermerhorn
PART 1 PART 2 PART 3 PART 4 PART 5
Introducing Management Context Mission Organi
zation Leadership
  • The Dynamic New Workplace
  • Management Past to Present
  • Ethical Behavior Social Responsibility
  • Environment, Organizational Culture, and
    Diversity
  • Global Dimensions of Management
  • Entrepreneur-ship Small Business
  • Information Decision Making
  • Planning Controlling
  • Strategic Management
  • Organizing
  • Organizational Design Processes
  • Human Resource Management
  • Leading
  • Motivation Theory Practice
  • Individual Behavior Performance
  • Teams Teamwork
  • Communi-cation Interpersonal Skills
  • Change Leadership

Exam 2
Exam 1
Exam 3
3
Reflections
  • What is the connections between customers and
    quality?
  • Should all stakeholders be treated equally? If
    not, why not? If so, how?
  • Is there a difference between risk and
    uncertainty?
  • How does one begin to measure the value of
    intangible capital/assets?

4
Chapter 4Environment, Organizational Culture,
and Diversity
  • What is a customer-driven organization?
  • What is a quality-driven organization?
  • What is the external environment of
    organizations?
  • What is the internal environment and
    organizational culture?
  • How is diversity managed in a multicultural
    organization?

5
How Systems Work
  • Inputs
  • People
  • Capital
  • Information
  • Technology
  • Outputs
  • Finished goods
  • or services

  • Work Processes
  • Turn inputs into outputs
  • CUSTOMERS
  • Use goods/services

Outcomes
  • Satisfaction
  • Disappointment

6
What is a customer-driven organization?
  • External customers purchase the organizations
    goods or utilize its services.
  • Internal customers are the persons and groups
    within an organization who depend on the results
    of others' work to do their own jobs.

7
Schermerhorn/Management, 7e Chapter 4, Figure
02-03
Figure 4-3 The importance of external and
internal customers.
8
What is a customer-driven organization?
  • Customer service lessons
  • Protect reputation for quality products.
  • Treat customers right.
  • Assessing customer needswhat, where, and when.
  • Adding valuehigh quality, low cost, and on-time
    delivery.

9
What is a customer-driven organization?
  • Customer relationship management involves taking
    a strategic customer-centered focus in building
    relationships and adding value.
  • Supply chain management involves strategic
    management of all operations relating to
    suppliers of resources.

10
What is a quality-driven organization?
  • What is Quality?
  • The degree of excellence of a thing (Websters
    Dictionary)
  • The totality of features and characteristics
    that satisfy needs (ASQ)
  • Fitness for use
  • Meeting expectations
  • An objective list of attributes, along with
    subjective preferences for each
  • Is highly consistent with the New Economy

11
What is a quality-driven organization?
  • International Standards Organizations (ISO)
    certification
  • Indicates that a company meets a rigorous set of
    quality standards
  • ISO 9000
  • Indicates that a company has met rigorous quality
    standards in all operations

12
What is a quality-driven organization?
  • Total quality management (TQM)
  • Quality principles are an integral part of
    organization's strategic objectives.
  • Applying them to all aspects of operations
  • Committing to continuous improvement
  • Striving to meet customers needs correctly the
    first time

13
What is a quality-driven organization?
  • Crosbys four absolutes of management for total
    quality control
  • Quality means conformance to standards.
  • Quality comes from defect prevention, not defect
    correction.
  • Quality as a performance standard must mean
    defect-free work.
  • Quality saves money.

14
What is a quality-driven organization?
  • Quality and continuous improvement
  • Demings basic proposition is that the cause of
    quality problems may be
  • Some component of the production/operations
    process.
  • Internal to the production/operations system
    itself.
  • Continuous improvement
  • Always looking for new ways to improve upon
    current performance.

15
What is a quality-driven organization?
  • Quality circles
  • A group of workers who meet spontaneously or
    regularly to discuss ways of improving quality of
    their products or services.
  • Can result in cost savings from improved quality
    and increased customer satisfaction.

16
What is a quality-driven organization?
  • Quality and manufacturing technology (but
    concepts can apply to services too)
  • Lean production
  • Uses new technologies to streamline systems
  • Flexible manufacturing
  • Processes can be changed quickly to produce
    different products
  • Agile manufacturing/mass customization
  • Permits quick production of individualized
    products

17
What is a quality-driven organization?
  • Quality and product design
  • A good design has eye appeal and is easy to
    manufacture with productivity.
  • A robust design can withstand manufacturing
    fluctuations.
  • Design for manufacturing emphasizes lower
    production costs and high-quality products.
  • Design for disassembly involves taking into
    account how components will be recycled.

18
What is the external environment of
organizations?
  • The general environmentall of the background
    conditions in the external environment of the
    organization including
  • Economic
  • Social-cultural
  • Legal-political
  • Technological
  • Natural environment
  • Historical

19
What is the external environment of
organizations?
  • The specific (task) environmentactual
    organizations, groups, and persons with whom an
    organization must interact in order to survive
    and prosper.

20
What is the external environment of
organizations?
  • Stakeholders in the specific environment broadly
    include
  • Investors/Owners
  • Customers
  • Employees
  • Suppliers
  • Regulators
  • Competitors

21
Schermerhorn/Management, 7e Chapter 4, Figure
02-01
Figure 4-1 Multiple stakeholders in the
enviroment of organizations.
22
What is the external environment of
organizations?
  • Competitive advantage involves utilization of a
    core competency that clearly sets an organization
    apart from competitors and gives it an advantage
    over them in the marketplace.

23
What is the external environment of
organizations?
  • Companies may achieve competitive advantage in
    many ways, including
  • Products
  • Pricing
  • Customer service
  • Cost efficiency
  • Quality

24
What is the external environment of
organizations?
  • Environmental uncertainty is a lack of complete
    information regarding what developments will
    occur in the external environment.
  • Two dimensions of environmental uncertainty
  • Complexity
  • Rate of change

25
Schermerhorn/Management, 7e Chapter 4, Figure
02-02
Figure 4-2 Dimensions of uncertainty
in organizational environments.
26
What is the internal environment and
organizational culture?
  • Organizational culture is the system of shared
    beliefs and values that develops within an
    organization and guides the behavior of its
    members.

27
What is the internal environment and
organizational culture?
  • Strong cultures
  • Commit members to do things that are in the best
    interests of the organization.
  • Reinforce these habits.
  • The best organizations have strong cultures that
  • Are performance-oriented
  • Emphasize teamwork
  • Allow for risk taking
  • Encourage innovation
  • Value the well being of people

28
What is the internal environment and
organizational culture?
  • Levels of Organizational Culture
  • Observable culture
  • What one sees and hears when walking around an
    organization.
  • Core culture
  • Core values that influence behavior and give rise
    to observable culture.

29
Schermerhorn/Management, 7e Chapter 4, Figure
02-04
Figure 4-4 Levels of organizational
cultureobservable culture and core culture.
30
What is the internal environment and
organizational culture?
  • Leadership and organizational culture
  • Leaders should establish and maintain appropriate
    core values.
  • Criteria for evaluating core values
  • Relevance
  • Pervasiveness
  • Strength
  • Symbolic leaders use symbols to establish and
    maintain a desired culture.

31
How is diversity managed in a multicultural
organization?
  • Organizational subcultures
  • Cultures based on shared work responsibilities
    and/or personal characteristics.
  • Common subcultures include
  • Occupational
  • Functional
  • Ethnic
  • Racial
  • Generational
  • Gender

32
DIVERSITY IN TEAMS
What should happen
Why it may not
  • Mistrust
  • Negative stereotyping
  • Misunderstanding
  • Inefficiencies
  • Stress as pressure to perform builds
  • Improved creativity
  • more ideas, perspectives
  • Less groupthink
  • multiple viewpoints open
  • discussion
  • More concentration
  • everyone tries hard

33
DIVERSITY TEAM PERFORMANCE
Effective Team Process gains gt losses
Ineffective Team Process losses gt gains
Team Performance
Critical Zone
Forming Storming Norming - Performing
Team Development Stages / Time
34
How is diversity managed in a multicultural
organization?
  • Personal challenge of managing diversity
  • Accepting the goal of diversity maturity
  • Organizational challenge of managing diversity
  • Changing organizational culture
  • Changing organizational mission and practices

35
Schermerhorn/Management, 7e Chapter 4, Figure
02-05
Figure 4-5 Glass ceilings as barriers to women
and minority cultures in traditional
organizations.
36
Schermerhorn/Management, 7e Chapter 4, Figure
02-06
Figure 4-6 Multicultural organizationsfrom
affirmative action to managing diversity.
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