Literacy 2.0

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Literacy 2.0

• 119B Fall 2007

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We Googled You

• People
• Plot
• Dilemma
• Solutions

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People

• Fred Westen
• Mimi Brewster
• Virginia Flanders

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Plot
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Dilemma
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Solutions
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Research Tools

• Readers
• RSS/Podcasts
• Library Databases
• Search Terms
• Keeping Track of your Search finds

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Readers

• Readers let you consolidate your news/blogs into
  one convenient location
• Demo Yahoo Reader Google Reader
• Tip to make sure the feed updates automatically
  subscribe to the feed, not to the URL for the
  blog
• right click on the RSS or Posts link and copy the
  link for the feed
• At the google reader page, click on Add
  Subscription
• Paste the link in the text box provided then
  click Add

Not This
This Link
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RSS/Podcasts

• You can subscribe to RSS feeds or Podcasts
  several ways -- directly from an authors website
  or via itunes
• Demo Slate Podcasts
• Go to http//www.slate.com/id/2119317/
• Click on the itunes or RSS links below a podcast
  listing
• Itunes or your default reader (e.g. yahoo) will
  open up to let you listen to the podcast and/or
  subscribe to it (you may need to set up Itunes or
  another reader if you have not yet done so)

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Library Databases

• A free resource to you as an SJSU student is
  access to top scholarly and mainstream articles
  in your field
• Go to http//www.sjlibrary.org/research/databases/
  index.htm?getType3
• Click on the letter S and scroll down to click on
  Standard Poors Publications
• If you are accessing this from home, at this
  point you will get a login screen where you have
  to enter your name, library card and pin (check
  with King library circulation desk if you dont
  have these
• Next screen is the Standard Poors NetAdvantage
  screen
• In the QuickLinks module of the home page, select
  your industry from the Industry Surveys dropdown
  menu then click on the right arrow button
• This will give you a current, comprehensive
  summary of your industry and trends in it

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Search Terms

• Search terms are key to finding the best
  information quickly.
• You may need to try various terms until you get
  to the best information
• Use the links provided with your search results
  to find additional info or spark ideas about
  additional search terms

• Go back to http//www.sjlibrary.org/research/datab
  ases/index.htm?getType3
• Click on ABI/Inform Global then click on the
  Advanced Tab
• Enter your industry name in the top text box
  (e.g. automobile industry)
• Enter competition in the second search box and
  wall street journal in the third search box
• Select Publication title in the drop down menu
  beside the third search box (see picture)
• Click on the Search Button
• Generally, articles that appear in the A section
  of the WSJ (e.g. p A.1) have rich industry data

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Keeping Track

• Social Bookmarking (Del.icio.us) -- track
  articles sites (see picture)
• For articles found in the library databases,
  identify the database and date of publication in
  the URL field
• Type in the author and short title in the
  description field
• Use the Notes field to write a sentence about the
  article/site
• Use tags to make it easy to find relevant
  material as you continue your research

• Blog (Blogger) -- start to compose your thoughts
  and synthesize the informationyou have found in
  your research

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What is an Industry?
Camaro
SOX
Oracle
Database
Accounting
Health
CellPhone
Consumer Electronics
Intel
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Industry and Related Terms

• Industry Cellular Handset
• Companies in the Industry Nokia, Samsung,
  Motorola, Blackberry
• Industry Trends Converged Devices/Smartphones
  -- 60 growth in sales from 2005-2010 , New
  Entrant Apple
• Source Leon, K and Kawaguchi, K (2007, March
  22). Telecommunications Wireless. Standard
  Poors Industry Survey.

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Lab

• Use Google Reader to subscribe to the class blog
  feedhttp//www.google.com/reader/public/atom/use
  r/06296963439596229986/label/119bblogs
• Search for industry info using Library databases
• Log 5 articles from Library databases into
  del.icio.us
• Use the description field to enter the author and
  title of the article
• Use the notes field to write a sentence or two
  summarizing the article and what is significant
  about it
• Note the database you used and publication date
  of the article in the URL field
• Start your own system for tagging the articles --
  e.g. industry, industry trend, company, etc.

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HW2 -- due noon on 9/11/07

• Log 5 more articles from library databases into
  del.icio.us
• Read articles from week 1 and week 2
• Write a blog with
• At least 1 paragraph summarizing your findings
  about your industry based on your readings
• At least 1 paragraph comparing the quality of
  resources available freely on the web vs. those
  available in the library databases
• Read the Apple Case and WSJ Article on the impact
  of Itunes on Music Distribution (see syllabus for
  sources). Download Itunes and subscribe to a
  podcast. Be ready to answer the question How
  has Itunes transformed the music industry?