What is drkoop.com

1
(No Transcript)
2
What is drkoop.com?
Mission Statement To empower individuals to
better manage their personal health and that of
their families by providing them with
comprehensive, trusted tools and information.

• Network of affiliate relationships
• Best of breed content site
• E-commerce Merchandiser

3
drkoop.com Audience Stats Aug.00
Over 55 Million Available Impressions per month!
4
drkoop.com Highest Traffic Areas Aug 00
Plus Seasonal Opportunities!
5
drkoop.com Audience _at_Plan Fall 2000
80 over 35 years of age

• 60 Female 40 Male
• Highly educated
• 35 College graduates
• 30 Post graduate work
• Affluent
• 41 HHI 75,000
• 74 Married

Years Old
6
drkoop.com Active Visitor Profile
Source _at_Plan Fall 2000
7
drkoop.com Visitor Shopping Profile
Source _at_Plan Fall 2000
8
drkoop.com Visitor Condition Profile
Source _at_Plan Fall 200
9

• Sponsorship Opportunities
• Condition/Interest Centers
• Health Calculators
• Drug Checker
• Newsletters

10
DKC Condition Center Sponsorship(80 Condition/
Centers)
Sponsors have fixed88x31 logo placement and
rotating 468x60 banner placements inthe
sponsored Condition/ Center
Coordinate Pharma Sales with Greg Rust
11
drkoop.com Health Calculator Sponsorship
Sponsors have fixed88x3 logo placement and
rotating 468x60 banner placements
Highest performing banner placement!
12
Newsletter Sponsorship Opportunities
13
Newsletter Recipients Demographics
GENDER
AGE
6
14
36 Male
22
64 Female
31
27
14
Newsletter Sponsorship Placement
Click here to view a sample newsletter http//www.
drkoop.com/newsletter
General Newsletter Sponsorship Above-the-fold
88x31 Sponsor logo accompanied by 250 characters
of sponsor-created text (including URL link)
Focus-On Sponsorship Below-the-fold 88x31
Sponsor logo and 250 characters of text
(including URL link) placed above targeted
content (e.g. nutrition, diabetes, allergies)
Approx. 35 open rate
15
General Advertising E-Commerce
Opportunities
16
Condition/Topic Center ROS Traditional
Advertising Placements
468x60 banner placement integrated within the DKC
Center
Age/Sex Content Targeting Available!
17
Condition Center ROS E-Commerce Placements
Contextual Marketing of Specific Products within
Targeted Content Areas (see attached summary)
Two (2) 125x125 Product Placements Available
Over 200 Targeted Categories!
18
Advertising Specifications
19
drkoop.com Ad Specifications

• For complete listing of drkoop.com accepted ad
  specs, visit
• http//www.drkoop.com/aboutus/advertise/specs.html
  
• Advertising Content Not Accepted on drkoop.com
• - Adult content
• - Tobacco/Alcohol
• - Firearms
• - Gambling

20
Why buy drkoop.com?

• Improved Placement Performance
• Attractive Audience Demographic
• (older, educated, affluent)

• Multiple, Targeted, Marketing Opportunities
• Unique, Limited Advertising Environments
  (calculators, newsletters)