Hubbert Smith

1

• Hubbert Smith
• Director, Enterprise Storage Marketing
• Samsung Storage Business

2
Samsung Hard Disk Drive Products Overview

• Hubbert Smith
• Director,
• Enterprise Storage Marketing
• Samsung Semiconductor, Inc.

3
Disk Drive Agenda

• Sorting out market dynamics
• Hard Disk Drive (HDD) Products, best in class
• SSD and HDD
• Conclusion

4
New Dynamics in the Storage World
Distributing Content
Creating Content
Consuming Content
Storing/Finding Content
5
New Dynamics in the Storage World
6
Samsung HDD Product Family

• Goal to be the industry leader in the
  introduction of new technologies with
  best-in-class features

Desktop
Enterprise
Surveillance
DVR/PVR
External
Notebook
Enterprise
Gaming
Auto
Printers
External
Notebook
UMPC
MP3/MP4
GPS
DVC
External
UMPC
MP3/MP4
GPS
DVC
External
7
Samsung Spinpoint F1-Series

• 3-Disk Platform Drives
• Best in class Performance
• Best in class Low Power
• High Reliability

1 Drive Three Major Markets
8
Samsung F1-Series Awards

• Recognized Internationally for Excellence
• Won Best Of Product Review Awards

• PC POP.Com

• PC Welt Online
• Tecchannel
• PC Magazin
• PC Action
• Hartware.net
• Hardwareluxx
• LinuxUser
• PC Games

• Toms Hardware
• ExtremeTech
• MaximumPC
• SharkyExtreme
• StorageReview

• PC Games Hardware
• Barebonecenter
• Computer Bild Spiele
• PC Praxis
• Plus gt 100 others!

9
New EcoGreen High Capacity, Low Power
1.5TB - Industrys highest capacity Industrys
best GB per Watt

• 1.5TB industrys highest available capacity
  by a big margin
• Industrys best capacity per watt by a big,
  big, big margin

200 GB/watt 150 GB/watt 100 GB/watt 50 GB/wa
tt 10 GB/watt
Samsung F1EG 200 GB/watt
Samsung F1 132 GB/watt
Typical Laptop 90-120 GB/watt
Typical 3.5 1TB 70-90 GB/watt
Typical 3.5 10K 20 GB/watt
Typical 3.5 15K 14 GB/watt
Typical 2.5 10K 12 GB/watt
Typical 2.5 15K 9 GB/watt
10
Ideal Uses for F2EG
Home Theater PC
Desktop PC
Desk Top PC
External
RAID
Consumer Electronics
Enterprise
PVR
Servers and Archival
S-DVR
11
Spinpoint M6-2.5-500GB
High CAPACITY 500GB 2.5 Laptop HDD

• Highest capacity available 2.5 HDD
• WORLDS FIRST 3 Disks in standard laptop 9.5mm
  z-height Size Matters!

12
2.5 Spinpoint MP2
High Performance 7,200RPM 2.5-inch HDD 250GB
Performance

• Performance with High Capacity 7,200 RPM and
  up to 250GB
• 16MB Buffer Size SATA 3.0Gbps Data transfer
  rate

Superb Reliability

• Optional Rotary Vibration Controller (RVC
  Optional) to minimize influence of external
  vibration
• Optional Free-Fall-Sensor protects data from
  accidental drops

7,200RPM to increase to 12 unit share in 2008
13
Ideal Applications for MP2-2.5-7200RPM
Notebook PCs
Small Form Factor PCs

• Desktop Replacement Notebook PCs
• Workstations
• Small form factor PCs
• External enclosures
• Selected blade servers

Workstations
Selected Blade Servers
14
Enterprise Storage Dynamics

• Enterprise Storage Splitting into 2 Separate
  Product Segments
• Capacity Optimized
• Performance Optimized

15
Enterprise High Capacity F1R World's Only
3-platter 1TB Solution

• Industrys Highest Capacity 1TB in only 3
  Platters
• Capacities 1TB, 750GB, 500GB, 320GB, 250GB
• Designed and Manufactured for Enterprise
• Media transfer rate 175 MB/s, max
• 32MB/16MB Cache
• SATA II, 3 Gb/s Interface transfer rate
• NCQ for random I/O performance
• Vibration tolerance with RV Sensors
• Command Completion Time Limit
• 5-year Warranty
• Low Power consumption, 3-platter design
• High Reliability for Enterprise Requirements
• 1.2 million hours MTBF, 24x7 100 duty cycle

3-platter 2-platter 1-platter
F1R Series

• 3-Disk Platform is
• High Performance
• Low Power
• High Reliability

16
Power and Performance

• F1 shows the best in class performance and low
  power

3- Platters makes this possible
17
SSD and HDD Coexistence
HDD
SSD

• Massive capacity
• Enterprise storage
• Better /GB
• Photo, music library
• Better GB/watt

• High-performance
• Enterprise storage
• Road warrior laptops
• Thin and light
• Requires less battery
• Great for vibration/shock endurance
• Vehicles, aircraft, military

18
Conclusion

• Samsung HDDs
• First-to-market products with best-in-class
  features
• Strong HDD portfolio for traditional IT and
  emerging CE markets
• Complimentary with other Samsung products (esp.
  SSD)