Embedding ELearning in Corporate Structure

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Embedding E-Learning in Corporate Structure

• Alan Glen
• Manager Ground Training Cathay Pacific
• September 07

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Why Am I Telling You This

• eLearning is an important tool, it can assist in
  dealing with the diverse, distributed learning
  problems that the industry faces.
• eLearning has been with airlines for a long time
  in its various iterations, but its supporting
  infrastructure has grown organically within
  airlines.
• Wed like to share our experience on
  centralizing our elearning resources, and the
  benefits it has achieved.

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Mission

• Corporate eLearning is about providing process,
  resources, support and infrastructure to enable
  the delivery of innovative eLearning
  opportunities to the Cathay group and its
  business partners.

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What Is CX Corporate eLearning

• One stop business unit providing guidance for
• Vision and strategy
• Infrastructure
• Technology
• Methodology
• Processes
• Output

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How Did It Evolve

• eLearning had developed organically in Cathay
  with In-flight Services and Flight Operations
  being the starting point.
• This evolved in to fragmented eLearning
  development with two main internal groups
  supplying content.
• Training Development Centre
• mainly in house development supporting many
  departments capacity and technology limited.
• The TDC had ownership of the corporate learning
  management system.
• Flight Operations Technology Based Training
• supporting legacy CBT and running outsourcing
  projects and pushing the web delivery of learning.

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The Need For Change

• Overall there was no shared strategy for
  eLearning.
• There was a risk that this could get out of
  control.
• Corporate wide projects were being handled using
  different strategies by different business units,
  with a large amount of parallel development.
• For many departments supply was limited by the
  internal teams ability to develop content.
• There was little knowledge on how to develop
  valid business cases to allow outsourcing.
• Issues with technology and infrastructure could
  not be addressed in such a fragmented way.

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Key Enablers

• Champion that thinks at corporate level
• Opportunity the corporate training review
• Experience Vision
• Buy-in at high levels
• Timing
• Pent up demand, lack of supply, frustration with
  systems
• Self Service Culture
• Buy-in from training centres

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Business Goals

• Professional eLearning consultancy advice
• Assistance in justification of eLearning
  development, budgeting and funding
• Vendor selection/management
• Quality eLearning design
• Short development cycle/speed to market
• Scalability
• Reusability
• Cost effective
• Learning platform for non-CX staff
• Education/motivation for trainers and trainees
• Technology advancement
• Provide business process for in-house/outsource
  work

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Issues

• Politics
• BUs losing control
• prioritisation
• In-house v outsource
• Positioning within the company
• Budgeting who budgets for what
• Aligning with key stakeholders, IT, BID and
  training centres
• ROI, business cases
• Monitoring eLearning

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Benefits

• One stop shop
• Standardisation
• Link between users, vendors, IT, technology
• Better leverage for outsourced projects
• Cost effective
• Decision making simplified

• Manage benefits
• Reuse ideas across projects / business units
• Outsourcing provide access to technology and
  resources
• Time-to-market
• Training experience
• Shorten training cycle

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Success StoryNew Product

• multiple product vendors
• multiple stakeholder with different needs
• information available only on a need to know
  basis
• large number of different target audiences
• tight time line
• numerous last minute changes

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Future Success Story In-flight Services

• large project (50 hours)
• pressing delivery schedule
• limited internal capacity
• new technology options needed (hosted and
  intranet)
• includes pre employment training and
  continuation training

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Success Story Web Based Exam

• replacement of an in-house built system which was
  difficult to support.
• enhanced security
• simplified process
• full end to end exam workflow
• enhances existing LMS question engine.
• technology to be reused across company.

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Future Success Story Antitrust Training

• quick decision
• low cost
• rapid vendor selection
• separated design and development
• large audience at group level

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In Summary

• CX Has seen benefits in developing a corporate
  elearning team.
• eLearning is a valid model to support training
  across the whole group.
• Many projects involve multiple silos and by
  centralising we have been able to facilitate
  this.
• Issues that were unassailable before are now on
  the table.

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• Thank You