Social Media

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Social Media
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Social Media

• A category of sites that is based on user
  participation and user-generated content. They
  include social networking sites like LinkedIn or
  Facebook, social bookmarking sites like
  Del.icio.us, social news sites like Digg or
  Reddit, and other sites that are centered on user
  interaction. --SearchEngineWatch.com glossary
• Also, wikis and blogs Other key words
  participatory, web 2.0, folksonomies (the
  practice of catgorising content through tags).

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Facebook MySpace

• Over 100 million users (overtook MySpace in
  April 2008).
• 85 of college students use Facebook
• Myspace owned by Fox Interactive Media
• Facebook owned by Mark Zuckerberg (former Harvard
  student)
• Advertising (people want an integrated
  experience, not separate banner advertising)

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Facebook

• A marketer can target users by
• workplace (ranging from the French Embassy in the
  US to Exxon-Mobile)
• countries (over 30 countries)
• interest (A Clockwork Orange to Judaism)
• and other data.

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You can even create your own

• Create your own social networking site at
  www.ning.com (but what would be the benefit when
  FaceBook and MySpace already have the members?)
• Create your own Wiwki at www.MediaWiki.org.
• Create your own 3D world at www.secondlife.com
• Create your own blog at www.blogspot.com
• Hold a web conference (free) at www.vyew.com.

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RSS Feeds

• How to get updated content regularly

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Uses of Social Media

• Why do you use Facebook? How does it compare to
  Myspace? What about Twitter?
• What are other uses of social networks?
• How do you use wikis?
• What are other uses for wikis?
• How do you use social bookmarking and news sites
  such as Digg and Del.icio.us?
• What are some other uses of social bookmarking
  sites?
• How do you use blogs?
• What are other uses for blogs?

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Web 3.0 Semantic Web

• (Also called Intelligent Web)
• Natural Language Processing
• Artificial intelligence allowing machine learning
  for more intuitive experience
• allows data to be shared and reused across
  application, enterprise, and community
  boundaries.
• Open Identity roaming portable identity and
  personal data

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• QUESTIONS?