Euphoria Stay Spa

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Euphoria Stay Spa

• Amanda Spinney
• Kaitlin Conz
• Amish Dholakia
• Gerri Manley
• Kathryn Kirkcaldy
• Megan Burritt

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Euphoria Stay Spa

• Luxury lodging and spa facility
• Located in Portland, ME
• Dedicated to delivering highest quality and most
  innovative spa services
• Creating a comfortable and relaxing environment
  for our guests
• Relax, Restore, Rejuvenate!

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Our Facility

• 3 spa rooms and 5 bedrooms
• Each bedroom includes
• Full bath (with Jacuzzi tub)
• King sized Bed
• Cable television
• Basic amenities
• Each spa room includes
• Full equipment needed for all services

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Spa Services
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Lodging
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The Little Extras

• Complimentary Brunch
• 9am to 11am
• Spa-tinis
• Sparkling cider and chocolate covered
  Strawberries
• Fresh fruit, etc.

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Target Market

• We will be targeting our services towards
• Households incomes over 125,000
• Groupings such as
• Mother/Daughter couples
• Groups of friends (especially females)
• Romantic partners
• Target age group (35-55)

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Operations
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Personnel

• Lodging Services
• One head chef (full time)
• Two line cooks/servers (part time)
• Three front office agents (full time)
• Two maids for housekeeping (part time)
• Maintenance man (on call)
• Spa Services
• Two massage therapists (part time)
• Esthetician (part time)

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Growth Strategy

• Related Diversification
• Combining the spa and hotel industry
• Communication within all segments of the business
  are vital to our success
• Will create a culture of teamwork by providing
  coaching to all team members.
• Will lead to higher customer satisfaction

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Marketing and Promotion

• Will market our services through
• Local Newspapers
• Chamber of Commerce
• Word of mouth
• Partnerships with local businesses
• Coupons and special packages
• Mother/Daughter Retreats
• Wine Weekends
• With Love

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Our Competitors

• The Portland Regency
• Premiere full service spa hotel with 95 rooms
  that include many services on location as well as
  many attractions in the surrounding area.
• The Inn at St. John
• Convenient bed and breakfast close to the airport
  with 35 rooms that provide amenities and a
  comfortable environment.
• Portland Maine Bed and Breakfasts
• Well known chain of bed and breakfasts that
  dominates the market with basic offerings.

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Competitive Advantage

• Focus
• Unique to the market (competing in both the spa
  and hotel industries)
• New and improved type of overnight retreat
• Attention to detail
• Able to cater to all customers needs without
  spreading ourselves too thin

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Exit Strategy

• Separate ourselves from our differentiated
  business by sustaining our lodging operation
• More space will be available to allow us to
  operate at lower costs
• No spa services will also lead to less employees
  to pay
• If our lodging services fail, we will liquidate
  our assets, including our building.
• If selling our building is unsuccessful, we will
  rent out our space

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Investment