Integrated Marketing Proposal

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Integrated Marketing Proposal  
(name of
company/firm)


  name title ALM E-mail Phone (sometimes there
may be two names listed here)
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February, 2005 Dear
  On behalf of ALM, I are pleased to submit
this integrated marketing proposal to you. My
objective is to provide a concise list of
opportunities ALM can provide to help you achieve
your goals. (Use this space to outline or
highlight parts of the proposal or anything else
that makes sense.) (All the pages that follow
are samples. This format is very flexible and
you should feel free to attached pdfs or other
materials as needed.)   Sincerely,   N
ame Title ALM
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Print
Placement Ad Type Insertions Cost and Frequency Discount
Corporate Counsel Full Page 4-color Six 5,980 each (18x rate)
The American Lawyer Full Page 4-color Eight 5,940 each (18x rate)
DO Advisor Full Page 4-color Four 5,620 each (12x rate)
Event Sponsorship
Event Date Sponsorship Cost
The Corporate Counsel Forum May 12 15, 2005 Supplier Approx. 25,000 (actual fee based on cabin selected)
Managing Litigation Costs November 2005 Gold 15,000
Research
Type Number of Users Term Cost
Premium Subscription Two One Year 8,250
Custom Programming
Type Number of Users Number of Hours/Instructors Cost
In-Firm CLE Programming 1 20 attorneys Seven Hours / Four Instructors 20,000
Online
Placement Sponsorship Type Deliverables Cost
Law Firm Central Basic One Insertion for 12 Months 3,600 per year
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The Definitive Law Firm Management Series  
Chief Recruitment Professional Development
Officers March 9 10, 2005 The Grand Hyatt, New
York City Chief Information Technology
Officers April 6 7, 2005 The Hilton - Times
Square, New York City Chief Financial
Officers May 19 20, 2005 The St. Regis, New
York City Law Firm Liability May 24 25,
2005 The Harvard Club, New York City Practice
Group Leaders June 16 17, 2005 The St. Regis,
New York City Managing Partners October,
2005 New York City Law Firm Partner
Compensation November 2 3, 2005 The Harvard
Club, New York City Chief Marketing
Officers December 1 2, 2005 The Harvard Club,
New York City
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The Definitive Law Firm Management Series
  Sponsorship Information

• Platinum Sponsors
• Lunch Day One or Lunch Day Two or Cocktail
  Reception
• Cost 15,000
• Speaker on topic to be mutually agreed upon with
  ALM (please note that the first two events have
  completed program schedules as of January 24,
  2005)
• A one-time use of the attendee mailing list will
  be made available after the event
• Association with the appropriate food function
• Input into keynote luncheon speaker
• Introduction of luncheon keynote
• Logo next to luncheon on program brochure
• A tabletop exhibit space will be made available
  at the conference
• 5 complimentary passes to the entire event will
  be provided
• Sponsors logo on advertisements in ALM
  publications
• Sponsors logo will appear on the program
  brochure (with the exception of those events that
  have already gone to press.)
• Gold Sponsors

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ALM Research Online The source for legal market
research and competitive intelligence.

• ALM Research, the leading provider of news and
  information for and about the legal market, is
  pleased to introduce ALM Research Online a
  powerful new online tool that will enable you to
  access and download competitive intelligence and
  business information from your own computer.
• ALM Research Online gives you immediate,
  on-demand access to ALMs extensive database of
  current and past surveys, rankings and lists.
• Premium Subscription
• Receive access to all available data, current
  and archived
• Create and save custom searches
• View and chart results on screen or download
  for further analysis
• Create one, three and five year law firm
  reports on more than 300 U.S. international
  firms
• Download specific Lists Rankings such as the
  Am Law 200 NLJ 250
• Benefits for Law Firm Professionals
• Uncover market trends
• Assess your firms position in the market
• Chart and compare the performance of firms
• Develop reports and presentations for meetings
  with clients, prospective clients, partner
  committees, and marketing and business
  development meetings

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Law Firm Central Briefing Papers  

• Law Firm Central is an excellent way to showcase
  your firms expertise and complement your other
  advertising vehicles by giving your firm a
  presence in a highly utilized online environment.
• Law.com's Law Firm Central provides an easy way
  for users to research and connect with Law
  firms. Each component for the section is designed
  for the users to get a broader perspective on Law
  Firms.
• Law Firm Finder Database allows our users to
  search for firms in the practice area or
  jurisdiction. The database inculcates the link to
  the firms website and a recruiting link.
• Prominently linked with with the featured
  editorials, Briefing Papers are timely and
  important articles and briefs submitted by
  law.com's law firm sponsors. They are organized
  in more than 30 categories and can be searched by
  practice area, firm name, or keyword. These
  papers allow the users to get a broader
  perspective from a particular firm on a certain
  subject area.
• All our clients accounts are monitored using
  DART for measuring the effectiveness of the
  campaign. These results are communicated on a
  frequent basis to provide the clients with a
  in-depth analysis of the effectiveness of a
  campaign .
• Basic Sponsorship
• New Sponsor Listing for the first 30 days on
  right side
• Link to Firms Web site from Law Firm Central
• Featured Firm Rotation daily rotation, on
  right side
• Inclusion in the Law Firm Finder Database
• Lawjobs.com/Career Center Recruiting page link
• 10 Briefing Papers per month two papers will
  be listed as Featured Memos

Over 45,000 Monthly Law Firm Central Visitors