Library Introduction

1
Library Introduction

• Natalie Langford
• Faculty Team Librarian
• Brotherton Library

2
Aims

• Familiarise you with Library services
• Information about the Library
• Electronic services Catalogue, electronic
  journals and databases
• Assignment preparation
• Advertising to children

3
Web access

• Library homepage
• http//www.leeds.ac.uk/library
• Reading lists
• Business subject page
• http//www.leeds.ac.uk/library/subjects/economs

4
Library buildings

• Brotherton Library
• Edward Boyle Library

5
Brotherton Library

• Books and journals main research collection
• Business Reference section
• Government and EU publications

6
Edward Boyle Library

• Level 9 collection
• High Demand Collection
• Reference Library
• IT training rooms

7
Using the Library

• Reading lists told what to read
• Research starting from scratch
• Advertising to children

8
Reading lists article, chapter or book?

• Roberts, R., 1997. Remuneration and reward. In
  Beardwell, I., ed. Human Resource Management.
  Pitman, 1997
• Datta, Y., 2003. Reassessing risk in developing
  country infrastructure. Long Range Planning,
  36(4), pp.337-353.
• Kotler, P., 2005. Principles of marketing.
  Prentice Hall.

9
Research

• Advertising to children
• What information do I need?

10
Information

• Books
• Market research reports
• Journal and newspaper articles
• Company information
• Country Information
• Statistics

11
Keywords

• Key concepts keywords
• Link your keywords and phrases
• AND
• OR

12
Combining your terms using AND

• This is used to narrow a search
• It decreases the number of references retrieved,
  and makes your search specific
• e.g
• - Advertising and television

13
Combining your terms using OR

• It is used to combine related terms /synonyms
• It increases the number of references retrieved
  and makes your search comprehensive
• e.g
• - (television or TV)

14
Find different word endings in one search

• Use truncation symbols to search for words with
  different endings
• Advert
• Advert, adverts, advertisement, advertise,
  advertising
• Symbols vary between databases check the help
  screens
• ?

15
Advertising via TV to children
Key concepts to find information on this
topic advertising, children, TV
Alternative key words grouped into concepts
(advertising, advert, advertisement, advertise)
(children, child, youth) (television, TV)
Use AND and OR to link your key words in your
search strategy
Advert and (TV or television) and (child or
youth)
16
Assignment preparation

• Exercises using the resources you will need to
  use
• Tips on using them