the trend.

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the trend.
the season.
Our forecasted trend has to do with geometric
shapes and patterns being used in various
garments to be worn by young men. We forecast
that these prints will be featured on garments as
either a fabric print, screen print, or the
garment construction itself, with the seams
forming various shapes on the piece.
spring / summer 2008
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customer profile.

• Name Ethan Pratt
• Age 24
• Education Bachelors in Graphic Design from San
  Fransisco Art Institute
• Income 65,000 / Year
• Marital Status Single
• Hobbies Surfing, Skateboarding, DJing
• Favorite Designers Marc Jacobs, Yves Saint
  Laurent
• Favorite Labels Triple 5 Soul, Levis, Marc
  Jacobs, Stussy

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psychographics.
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history
ex of Polynesian tattoo

• Trickle up theory
• Southern californian surf / skate culture
• Influence may be from video game popularity in
  the 80s and 90s?
• Influence may also come from Polynesian and
  Central American / Mexican cultures as well

ex. of Zapotec rug
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fabrics.
colors.

• Cotton Jersey knit
• Something light and easy to take care of.

• Synthentic Blend
• To wick moisture off (board shorts, light
  jackets / windbreakers)

bright, vivid, highly saturated colors.
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rogers diffusion curve.
Currently at the Early Adopters Stage of the
diffusion curve
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quality.

• Major Trend
• - going to filter its way into numerous
  products and styles.
• Slowly becomes popular and stays around for at
  least 2 or more seasons
• With the war going on, people are looking for
  something fun and positive to hang onto, and that
  will be a major reason why our trend will stick
  around.

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potential of trend.

• Potential to be mainstream and leak into popular
  culture, like it did in the 1980s and early
  1990s.
• Able to be integrated into furniture and other
  facets of everyday life (architecture, food
  preparation, etc.)
• Design of new technology may be inspired

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promotions.
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limitations of the trend.

• More for the younger generation
• Older people wont understand the trend or have
  it fit their lifestyle
• Not accessible to many people who arent a part
  of the surfing/skateboarding subculture.
• Men may not be ready to wear such bright colors

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whats next.

• - You may see it in more mainstream stores (old
  navy, pac sun, macys, etc.)
• - Becomes more accessible to a larger crowd of
  individuals
• - As it trickles up, higher quality fabrics and
  more expensive treatments may reinvent the trend
• - More toned down colors and pattern / print
  variations to appeal to a wider range of
  customers
• - More available for females as well