Video Transcoding Solutions for Mobile TV

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Video Transcoding Solutions for Mobile TV
Management Thesis Transcoding is a key
technology to enable Mobile TV Digital
Revolution
By Thanasis Iatrou, President CEO

• AGENDA
• Industry Challenges
• Media Excels Unique Product Solution
• Future topologies

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Industry Challenge Video Content has to be
re-formatted to fit into new networks and devices
VIEWING DEVICES
TRANSCODING
VIDEO FROM STUDIO or CONSUMERS
Analog
MULTIPLE INPUTS - OUTPUTS REAL TIME
CONVERSION
H.263
Live
MPEG-2
MPEG-4
STREAMING
MPEG-2 HD
H.264
Media Excel product
H.264
WMV
Flash
Audio
multiple resolutions
File
Video On Demand Storage
User Generated content
Solution Media Excel has a unique solution for
live broadcast VoD - Real time fast
conversion saves time, storage costs -
Multi-platform converts any content for any
device suited to head-end or network
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Media Excel customers
Content Owners
Network and Video Operators
Networking vendors
MEDIA EXCEL PRODUCT
MEDIA EXCEL PRODUCT
MEDIA EXCEL PRODUCT
Massive File Transcoding for VoD
REAL TIME Transcoding for the last mile
REAL TIME Broadcasting
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Mobile TV multiple output transcoding (real
customer example)
H.264 50 Kbps
MPEG2
H.263 300 Kbps
6Mbits cable /Satellite Transport stream
MPEG4 1.0 Mbps
ONE SD CHANNEL TRANSCODED TO
20 SIMULTANEOUS
REAL- TIME MOBILE STREAMS
EXAMPLE OF CUSTOMER MATRIX
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File transcoding Up to 10x acceleration vs.
softwareOutput H.264 320x240_at_30fps
Hardware based Transcoding with HERA 3200
Software based Transcoding on X-86 Servers
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Robust component stack, easy to integrate, one
appliance
3rd Party Application

• Fully-owned IP
• Software, Hardware, developed in-house
• SDK available for System Integration
• Widely compatible

SDK
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Highest industry density, lowest acquisition
infrastructure costs
MPEG-2 SD Decoder

H.264 SD Encoder


MPEG4 SD Encoder

HERA 3200
H.263 SD Encoder

• Incorporates capabilities
• decoding
• encoding
• multiplexing
• rate shaping
• Delivers high-performance, cost-effective
  processing for digital IP video, for
• live broadcasting and
• on-demand applications
• All from a single, cost effective, programmable,
  fully redundant and easy to manage platform.

TS/PS multiplexer

Ad insertion server (Q4)
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Future Transcoding topology for Mobile TV
Edge
Ad Insertion
Local Hub
Streaming Server
Transcoder
Ad Insertion
Core/Head-end
Streaming Server
Local Content
Edge
Live Feed
Transcoder
Streaming Server
Transcoder
Transcoder
Streaming Server
Legacy Content
Ad Insertion
Ad Insertion
Local Hub
Edge
Ad Insertion
Streaming Server
Transcoder
Streaming Server
Transcoder
Ad Insertion
Local Content

• Transcoding solutions required throughout the
  value chain of Mobile TV
• Ad insertion key part of transcoding in Local,
  Edge to personalize Ads, increase Ad Revenues

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