22402P Thrivent Builds PowerPoint Template

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Groundbreaking Groundbreakings
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Groundbreaking groundbreakings

• (adj) innovative, innovational, groundbreaking
  (being or producing something like nothing done
  or experienced or created before)
• (n) groundbreaking, groundbreaking ceremony (the
  ceremonial breaking of the ground to formally
  begin a construction project)

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Why should we hold a groundbreaking?

• They represent the start of something important
  lets tell others about it!
• They can be visual and interesting to the media.
• They are an opportunity to educate the community
  about affordable housing.

Featured Tool Groundbreaking Quick Reference
Guide
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Groundbreaking basics

• Select a day and time that is convenient to most
  people
• Invite people in as many ways as possible
• Be sure your timing is in sync with the
  contractors plans for digging for the foundation
• Designate specific duties to devoted volunteers
• Keep your program short and focused
• Invite the mediahave media kits on hand

Featured Tool Groundbreaking Planning Worksheet
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Make it special!

• Spray paint your shovels
• Include a blessing of the land
• Display a house rendering
• Hand out a family bio
• How about some music?
• Present an empty photo album
• Include a partner family member in the speaker
  lineup
• Recognize willing volunteers, ask others to
  signup
• Invite government officials mayor, city
  councilmember, county commissioner
• Have 2 X 4s available to sign

Featured Tools Celebration/Event News Release
Template, Family Bio Template
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Do we have to break ground?

• Begin the Build
• Ribbon cutting
• People House

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The People House
Featured Tool Groundbreaking People House
Example
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Groundbreaking tools available on Thrivent Builds
Resources

• www.thriventbuilds.com/resources
• Under Thrivent Builds Homes
• Groundbreaking Event
• Media Contact and Promotion

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If you have questions about this training
Cheryl Winget (Habitat for Humanity
International) Media Relations Specialist Cheryl.w
inget_at_thrivent.com 612-844-5025 Minneapolis, MN
Nicole Doebert (Thrivent Financial for
Lutherans) Web Marketing Specialist Nicole.doebe
rt_at_thrivent.com 920-628-4403 Appleton, WI